social media platforms Tag

Social media has been around for quite a while now. Little did we notice that it has been two decades since its rise (together with the rise of internet). Different social media platforms actually came to existence either to supplement what other platforms don’t have, or to be a platform’s competition.

According to First Page Digital, social media is “an online platform used for social networking, content creation, and microblogging.” But as technology evolved, so did the purpose and definition of social media. Currently, social media could be defined as “a marketing tool for brands to expand their reach” on top of being a tool for networking.

That being said, it is understandable why some social media platforms did not survive. Some had their glory days and took a peak for quite a while and eventually just faded in the background. Others just launched and barely made it and never had the chance to become popular.

One big reason could be because they could not keep up with the demands of their users. Hence, everybody just left and migrated to other thriving platforms such as Facebook, Twitter, LinkedIn, and even Tumblr.

In this blog, we try to name a few of the most popular social media platforms back then that just wasn’t able to keep up and finally ceased to exist.

Last week, we discussed about the basics on creating your personal brand. Knowing what you’re passionate about, creating your online persona, your voice, and your look.

Now, we move forward in choosing the platforms that you should capitalize on. As we mentioned the last time, it would always be better to choose which social media platforms you should focus your campaign on. There’s nothing wrong with using them all. However, it might seem like you just want to get them all even if it’s not necessary to have them.

Each social media platform have their own strengths. Aside from popularity, their functionality should be your number one consideration.

So what are the strengths of these social media platforms and which niche would best use them?