social media marketing Tag

employee-advocacy

If you’re racking your brain on how to further promote your company, you need not look far. One of the best solutions for your promotional needs are just right in front of you. That’s right! Your employees. They can speak well of your company, brand, and products or services. Plus, they are very trustworthy sources, too. This is what we call Employee Advocacy.

Employee advocacy is a marketing strategy that makes your employees instant advocates of your brand. Seems too easy, if you think of it, but it could be a bit of a challenge along the stretch.

Here, we talk about why employee advocacy can help your marketing efforts, how you convert this to social media marketing, and the challenges you’re going to face when you dive into this strategy.

Photo by Wendy Wei from Pexels

Influencer marketing has been a buzz word long before 2018, but it was in that year that most companies started investing in them.

Different industries may choose different personalities as influencers. They may also have different campaign plans or techniques. But in the end, they all have the same goal and that is using an influencer to reach out to their target market more effectively.

But online marketers never had an easy job with influencer marketing mainly because they don’t know what their target audience likes. Especially if you want to tap into Generation Z.

Let’s try to get to know more about this generation, what they look for in an influencer, and how your company can tailor out your influencer marketing strategy for them.

Online marketing, especially in social media, has now become vast and complicated as technology advances. Now, different platforms are available, giving us various opportunities to market ourselves and our brands. In choosing a platform for online marketing, Instagram and Facebook are the first two that would come to mind. There is no question there. These two have a massive following. But have you considered LinkedIn marketing?

It’s weird, isn’t it? We know that LinkedIn is more of a professional social networking platform; that is, it was used to connect with professionals alike. It’s not the first option on your online marketing strategy. That’s no surprise for us.

But recently, companies are considering this one. It turns out that there could be more opportunities on LinkedIn than online marketers ever thought. With an increase in LinkedIn profile to date, the platform is slowly becoming a likely candidate for online marketing efforts.

How, then, can you take advantage of a brand new platform for your social media marketing efforts?

tiktok marketing

The social media industry has always been challenging when it comes to online marketing. There’s always something new that comes up and you’re never so sure if you want to spend time and effort in investing marketing forces there. Something comes up and dies down most of the time, right? And what’s left in the end are your usual staples: Facebook, Twitter, and Instagram.

When a new social media platform called TikTok came out, you might have asked: should I consider this for an online marketing effort? TikTok is a short video social media platform. Yes, just like what Vine was.

When Vine officially signed off, people are looking for that short video format that they all love. Funny, witty, 6-second videos drove people’s creativity at a whole new different level. Somebody just needed to step in, and TikTok came to the rescue.

However, the entry of this new social media platform has now sparked debates in the online marketing world. Some online marketers are now considering what they call as TikTok marketing. But would this be worth it in the long run? Would it be there for the long haul? Or would it just disappear like all the others?

Let’s get to know TikTok and see why people are so crazed about it, and why it is confusing online marketing efforts recently.

 

social media marketing

Improve your social media presence and know the social media marketing trends this 2019.

The new year always calls for a shift in marketing strategies. What worked for your company the previous years may not be as successful as this year. It’s time to stir things up and brew something new to gather more audience and, at the same time, retain your loyal patrons.

Creating a marketing plan for your social media campaigns can be tricky – we bet you’ve proven that as a fact after your past experiences. It’s always a make-or-break kind of deal. You try to mix things up especially on which platforms to invest on, and it might work for others but not for you.

This year, we give you a few tips on how to work on your social media marketing with what could possibly be a trend to your target audience. Some of these may be familiar already, while some might be new.

So, go ahead and get some ideas from us! Weigh in your options and see which among these social media marketing trends of 2019 would work best for your brand and your target audience.

 

It’s that time of the year again!
 
With Christmas just around the corner, we’re sure that people have started writing down their Christmas wishlists.
 
This season is one of the most awaited season for the whole year. It’s a time when we would share a hearty meal with our family and be thankful for all the blessings we received all year round.
 
 
As a way of showing gratitude, it has been part of our culture to give gifts to our loved ones during this celebration.
 
However, this special occasion brings along with it overcrowded places and long queues since everyone will be busy buying gifts. Despite this, many of us brave these places and queues just to make sure that we make our loved ones feel special.
 
However, with the development of technology, we are now offered an alternative solution. To avoid the holiday rush, more and more people have been turning to online shopping for a hassle-free Christmas gift buying.
 
With this opportunity, this is your chance to beef up your social media accounts to attract more clients to visit your page and purchase your products.
 
We have consolidated five simple ideas to give your social media account the Christmas spirit.
 

how to use itv

 

Last June, Instagram just launched its new addition to their long list of features – the IGTV.
 
IGTV is Instagram’s long-video format platform that allows creators to upload up to one hour of video on their “channel” (as they call it). Currently, this is only available to select creators – those who have IG accounts with a huge following (Selena Gomez, Kim K, Kevin Hart, and Lele Pons to name a few).
 
Both creators and audience can access IGTV by tapping on the orange TV button in the app, or download a stand-alone IGTV app.
 
Once you click the button, it will instantly play content from people you follow or what the algorithm thinks that you would like based on the accounts you follow and your view behavior.
 
Anything is now possible with Instagram with this TV feature. And while it is still a young one, it would be best to prepare to dive into the bigger picture and plan out on how you can maximize IGTV for your brand.
 

 

Maintaining multiple social media accounts is never easy. That’s why most online marketing specialists who handle their social media arm uses management apps to deal with their social media presence.
 
Hootsuite is one of the most reliable social media management app out there. Companies have used it for years and have shown reliability and total innovation since.
 
Now, they once again continue their excellence in social media management by including a new Pinterest integration in their platform.

get more facebook fans

 

Facebook CEO Mark Zuckerberg announced last month that there will be changes in Facebook’s algorithm. Most specifically, with what the people can see in their news feeds.
 
According to Zuckerberg, they want people to see more of their family and friends in their news feed than ads and posts from pages. That is including business pages. And that speaks a lot for companies who relied so much on their Facebook marketing.
 
(Also read about Instagram’s new algorithm in Videos, Shopping, & More for Instagram this 2018!)
 
Obviously, this change is going to affect your business if you’ve been pouring a lot of money and effort on building up the number of followers. And this is the worst news for those who really PAID to gain followers.
 
But don’t fixate on the problem so much. All is not lost and just for naught.
 
If you know how to navigate around this new algorithm, you would still be able to target your audience. While it might not be the surefire way to do it (none of the Facebook Pages practices are, anyway) but it will somehow give you the helping hand.
 

use boomerang on instagram

 

Instagram’s Boomerang was one of the biggest trends in social media marketing last year. SM experts and gurus have predicted that it would still be one of the trends this year.
 
With the rise of video marketing’s popularity, Boomerang rides in on that category; since it’s not totally a video – and not a GIF, either.
 
Basically, Instagram Boomerang is a burst of shots stitched together to create a moving picture. Unlike GIFs that moves forward then loop back to the beginning, Boomerang moves forward AND back, then loop.
 
Taking creative Boomerangs would surely kick in some fun on your IG stories and posts; something that your audience would really love.
 
But how do you take creative Boomerangs exactly? Well, there’s really no exact formula but we could give you a few tips to start with.