If you’re racking your brain on how to further promote your company, you need not look far. One of the best solutions for your promotional needs are just right in front of you. That’s right! Your employees. They can speak well of your company, brand, and products or services. Plus, they are very trustworthy sources, too. This is what we call Employee Advocacy.
Employee advocacy is a marketing strategy that makes your employees instant advocates of your brand. Seems too easy, if you think of it, but it could be a bit of a challenge along the stretch.
Here, we talk about why employee advocacy can help your marketing efforts, how you convert this to social media marketing, and the challenges you’re going to face when you dive into this strategy.