Pride Month is here – and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should participate in. It’s tike to break the stigma and embrace all genders – whether it is through taking the fight in the streets or in your online marketing campaign.
There are a lot of issues with brands riding on the coattails of a highly-anticipated, month-long event. But one that every online marketer and brand should worry about is SINCERITY.
There’s been a lot of backlash on companies lately in their marketing strategies for Pride Month. While your intentions are pure, you can’t blame the audience if they doubt your gesture. Some would think you’re just trying to gather support for your brand from the LGBTQ community or simply just for clout.
We are all for representation and visibility but we want to make sure your marketing strategies are right on track. Here are some tips and ideas on how to market your brand this Pride Month.