online marketing Tag

know your customers

Are you seeing a decline on your sales? Are you blaming your marketing strategies on it? Maybe it’s just not working for you anymore. And since it’s Know Your Customers Day, we’ll break down some practices that you might want to do so you’ll know them better.

Some might be the obvious things to do (like doing a survey, for example) but there might be other ways you need to explore.

One thing you should keep in mind in trying to know your customers is that their preferences always change. A marketing strategy might have worked so well for you last year, but it doesn’t mean that they’d love to see that again this years. Or you might be serving them the same thing every year that they start to get tired of it.

So what should you do so as not to burn out your audience? Let’s run down a few suggestions from the traditional and usual, to something new and fresh.

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Pride Month is here – and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should participate in. It’s tike to break the stigma and embrace all genders – whether it is through taking the fight in the streets or in your online marketing campaign.

There are a lot of issues with brands riding on the coattails of a highly-anticipated, month-long event. But one that every online marketer and brand should worry about is SINCERITY.

There’s been a lot of backlash on companies lately in their marketing strategies for Pride Month. While your intentions are pure, you can’t blame the audience if they doubt your gesture. Some would think you’re just trying to gather support for your brand from the LGBTQ community or simply just for clout.

We are all for representation and visibility but we want to make sure your marketing strategies are right on track. Here are some tips and ideas on how to market your brand this Pride Month.

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It is but natural that one seeks growth in his career. This doesn’t always mean a promotion or a higher pay. Career growth could also be, and most importantly, your growth in skills on your chosen career. Hence, the importance of career development programs in every company. It is the same thing for online marketers. You too, can grow as an online marketer if you want to. Wanting to grow and learn more always stems from the desire to.

Online marketers should have that same drive as any professional. The will to grow and learn more should always be there – or even more. The very fact that online marketers depend much on the growing technology, there’s always the need to update knowledge and skills that come with the profession.

Here, we give you some suggestions to help you up your game in the online marketing industry.

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employee-advocacy

If you’re racking your brain on how to further promote your company, you need not look far. One of the best solutions for your promotional needs are just right in front of you. That’s right! Your employees. They can speak well of your company, brand, and products or services. Plus, they are very trustworthy sources, too. This is what we call Employee Advocacy.

Employee advocacy is a marketing strategy that makes your employees instant advocates of your brand. Seems too easy, if you think of it, but it could be a bit of a challenge along the stretch.

Here, we talk about why employee advocacy can help your marketing efforts, how you convert this to social media marketing, and the challenges you’re going to face when you dive into this strategy.

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Photo by Wendy Wei from Pexels

Influencer marketing has been a buzz word long before 2018, but it was in that year that most companies started investing in them.

Different industries may choose different personalities as influencers. They may also have different campaign plans or techniques. But in the end, they all have the same goal and that is using an influencer to reach out to their target market more effectively.

But online marketers never had an easy job with influencer marketing mainly because they don’t know what their target audience likes. Especially if you want to tap into Generation Z.

Let’s try to get to know more about this generation, what they look for in an influencer, and how your company can tailor out your influencer marketing strategy for them.

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Online marketing, especially in social media, has now become vast and complicated as technology advances. Now, different platforms are available, giving us various opportunities to market ourselves and our brands. In choosing a platform for online marketing, Instagram and Facebook are the first two that would come to mind. There is no question there. These two have a massive following. But have you considered LinkedIn marketing?

It’s weird, isn’t it? We know that LinkedIn is more of a professional social networking platform; that is, it was used to connect with professionals alike. It’s not the first option on your online marketing strategy. That’s no surprise for us.

But recently, companies are considering this one. It turns out that there could be more opportunities on LinkedIn than online marketers ever thought. With an increase in LinkedIn profile to date, the platform is slowly becoming a likely candidate for online marketing efforts.

How, then, can you take advantage of a brand new platform for your social media marketing efforts?

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tiktok marketing

The social media industry has always been challenging when it comes to online marketing. There’s always something new that comes up and you’re never so sure if you want to spend time and effort in investing marketing forces there. Something comes up and dies down most of the time, right? And what’s left in the end are your usual staples: Facebook, Twitter, and Instagram.

When a new social media platform called TikTok came out, you might have asked: should I consider this for an online marketing effort? TikTok is a short video social media platform. Yes, just like what Vine was.

When Vine officially signed off, people are looking for that short video format that they all love. Funny, witty, 6-second videos drove people’s creativity at a whole new different level. Somebody just needed to step in, and TikTok came to the rescue.

However, the entry of this new social media platform has now sparked debates in the online marketing world. Some online marketers are now considering what they call as TikTok marketing. But would this be worth it in the long run? Would it be there for the long haul? Or would it just disappear like all the others?

Let’s get to know TikTok and see why people are so crazed about it, and why it is confusing online marketing efforts recently.

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It’s that time of the year again!
 
With Christmas just around the corner, we’re sure that people have started writing down their Christmas wishlists.
 
This season is one of the most awaited season for the whole year. It’s a time when we would share a hearty meal with our family and be thankful for all the blessings we received all year round.
 
 
As a way of showing gratitude, it has been part of our culture to give gifts to our loved ones during this celebration.
 
However, this special occasion brings along with it overcrowded places and long queues since everyone will be busy buying gifts. Despite this, many of us brave these places and queues just to make sure that we make our loved ones feel special.
 
However, with the development of technology, we are now offered an alternative solution. To avoid the holiday rush, more and more people have been turning to online shopping for a hassle-free Christmas gift buying.
 
With this opportunity, this is your chance to beef up your social media accounts to attract more clients to visit your page and purchase your products.
 
We have consolidated five simple ideas to give your social media account the Christmas spirit.
 

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Technology has developed rapidly over the past years. From buying bulks of encyclopedia to get the information you need, technology made it possible to get your answers with just a few clicks.

However, development did not stop there because we are now witnessing a rise of yet another technological revolution – the voice search. If you think that getting answers with just a few clicks is fast enough, something made it better. With voice search, you can now get your answers without using your hands.

Each year, more and more people are getting comfortable using voice search. Voice search might have been unimaginable in the past because doing it might make you appear like you are talking to yourself. And talking to yourself has an attached stigma which is that of a mental health problem.

That’s not the case anymore. According to the recent statistics, more and more people are now using voice search especially with the convenience of AI powered virtual assistants like Siri, Alexa, Cortana and many more.

Therefore, it is important to ask: How will this new technological development affect your business?

In this post, we will outline the things that you need to know about voice search: from the statistics on the use of virtual assistants to understanding the characteristics of voice search and the different SEO strategies you can use to fare through the voice search revolution.

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Traveling is always something that can produce a lot of instagrammable pictures. New place, new experiences, new posts!

When you travel, you’ll definitely have more posts than what you normally have on regular days. It’s easy to have some instagrammable posts if you are traveling with other people. You can ask them to retake the shots until you’ll have your post worthy shot.

But what is particularly challenging is when you’re traveling alone. Oh no! Does that mean that you’ll only be posting your selfies? Will your travel be one of those times where you wish you had an Instagram boyfriend to take your pictures?

Well, worry no more! Let’s take independence to a whole new level.

Traveling solo? No problem!

Learning to take instragammable pictures when traveling alone is something you can learn and be very good at.

So be worry free and bring back good memories with you because in this post, we will teach you how to create Instagrammable posts when traveling solo:

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how to use itv

 

Last June, Instagram just launched its new addition to their long list of features – the IGTV.
 
IGTV is Instagram’s long-video format platform that allows creators to upload up to one hour of video on their “channel” (as they call it). Currently, this is only available to select creators – those who have IG accounts with a huge following (Selena Gomez, Kim K, Kevin Hart, and Lele Pons to name a few).
 
Both creators and audience can access IGTV by tapping on the orange TV button in the app, or download a stand-alone IGTV app.
 
Once you click the button, it will instantly play content from people you follow or what the algorithm thinks that you would like based on the accounts you follow and your view behavior.
 
Anything is now possible with Instagram with this TV feature. And while it is still a young one, it would be best to prepare to dive into the bigger picture and plan out on how you can maximize IGTV for your brand.
 

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Influencers for Your Business

 

Getting an influencer to represent your brand has been an important thing for most brands lately. This is called Influencer Marketing.
 
This is the type of marketing which taps people called an influencer – celebrity or not. This influencer would then post about your product or service depending on your terms and conditions as to how they post about it and how often.
 
Basically, it’s a cheaper but more efficient way of getting someone to endorse your brand.
 
But looking for an influencer could be tricky. Of course, one would like to go for people who are famous and has a huge social media following, but it could cost you a lot. Plus, it isn’t the only qualification.
 
Here are a few points you want to consider before getting an influencer (or two) for your brand.
 

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Maintaining multiple social media accounts is never easy. That’s why most online marketing specialists who handle their social media arm uses management apps to deal with their social media presence.
 
Hootsuite is one of the most reliable social media management app out there. Companies have used it for years and have shown reliability and total innovation since.
 
Now, they once again continue their excellence in social media management by including a new Pinterest integration in their platform.

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instagram to get more sales

 

In this digital age, businesses now engage with their customers online. You could barely find a business that is not online or in social media, especially those who have online shops.
 

Maybe you’re doubting if you’ll dive into the trend. After all, social media efforts take a lot of time.
 

But do consider this: social media platforms are free. And with your target market just within reach, maybe it’s something worth investing on.
 

So if you’re not yet on social media, you might want to consider these to finally decide and help increase your store sales.
 

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use social media for company

 

Just a month to go and we’ll be halfway through the year.
 
If we talk about social media and online marketing, the past months were a blast. There were a lot of improvements and new features that really helped push forward businesses towards their goal.
 
But we all know that no business have done it perfectly. There would always be some setbacks, even questioning ourselves why isn’t it working?
 
There could be many answers to that question. For one, not one formula would fit every business. Every online marketing strategy would differ for each company.
 
But if you’re confident about your current practices, you might want to check a few things on what could you be doing wrong. Here are some points you can look into on what could possibly go wrong with your social media and online marketing efforts.
 

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get more facebook fans

 

Facebook CEO Mark Zuckerberg announced last month that there will be changes in Facebook’s algorithm. Most specifically, with what the people can see in their news feeds.
 
According to Zuckerberg, they want people to see more of their family and friends in their news feed than ads and posts from pages. That is including business pages. And that speaks a lot for companies who relied so much on their Facebook marketing.
 
(Also read about Instagram’s new algorithm in Videos, Shopping, & More for Instagram this 2018!)
 
Obviously, this change is going to affect your business if you’ve been pouring a lot of money and effort on building up the number of followers. And this is the worst news for those who really PAID to gain followers.
 
But don’t fixate on the problem so much. All is not lost and just for naught.
 
If you know how to navigate around this new algorithm, you would still be able to target your audience. While it might not be the surefire way to do it (none of the Facebook Pages practices are, anyway) but it will somehow give you the helping hand.
 

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use boomerang on instagram

 

Instagram’s Boomerang was one of the biggest trends in social media marketing last year. SM experts and gurus have predicted that it would still be one of the trends this year.
 
With the rise of video marketing’s popularity, Boomerang rides in on that category; since it’s not totally a video – and not a GIF, either.
 
Basically, Instagram Boomerang is a burst of shots stitched together to create a moving picture. Unlike GIFs that moves forward then loop back to the beginning, Boomerang moves forward AND back, then loop.
 
Taking creative Boomerangs would surely kick in some fun on your IG stories and posts; something that your audience would really love.
 
But how do you take creative Boomerangs exactly? Well, there’s really no exact formula but we could give you a few tips to start with.
 

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get more fans

 

Much has been said about video marketing being a ‘big thing’ this 2018. We shouldn’t be surprised if more companies invest their online marketing efforts in creating videos and putting them up in their respective social media accounts and YouTube channels.
 

So don’t get yourselves behind with this online marketing trend. Jump in and see how videos can convert sales for your products and services.
 

Not sure how? Here are a few tips we can throw in the hat for you to start with:
 

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It is the new year! And with the new year comes new trends in online marketing.

Most online marketing websites would suggest optimizing your social media accounts. And why not? Every platform is now a big thing in online marketing.

Instagram has grown and has become one of the most influential platforms to many users especially to generations X and Z.

Facebook is still in since most mobile users are on Facebook.

While Twitter has set a decline, LinkedIn is skyrocketing lately.

With this info in mind, what should you do for your online marketing efforts this 2018? Brace yourself for the new year and map out your social media marketing plan with these tips in mind.

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