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online marketing Tag

01 Dec

Take Advantage of your Social Media Accounts this Christmas Season

by Rocket Social Team
in Ideas, Marketing, Social Media
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It’s that time of the year again!
 
With Christmas just around the corner, we’re sure that people have started writing down their Christmas wishlists.
 
This season is one of the most awaited season for the whole year. It’s a time when we would share a hearty meal with our family and be thankful for all the blessings we received all year round.
 
 
As a way of showing gratitude, it has been part of our culture to give gifts to our loved ones during this celebration.
 
However, this special occasion brings along with it overcrowded places and long queues since everyone will be busy buying gifts. Despite this, many of us brave these places and queues just to make sure that we make our loved ones feel special.
 
However, with the development of technology, we are now offered an alternative solution. To avoid the holiday rush, more and more people have been turning to online shopping for a hassle-free Christmas gift buying.
 
With this opportunity, this is your chance to beef up your social media accounts to attract more clients to visit your page and purchase your products.
 
We have consolidated five simple ideas to give your social media account the Christmas spirit.
 

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18 Nov

How to Prepare your Business for the Voice Search Revolution

by Rocket Social Team
in Advice, Innovation, Marketing
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Technology has developed rapidly over the past years. From buying bulks of encyclopedia to get the information you need, technology made it possible to get your answers with just a few clicks.

However, development did not stop there because we are now witnessing a rise of yet another technological revolution – the voice search. If you think that getting answers with just a few clicks is fast enough, something made it better. With voice search, you can now get your answers without using your hands.

Each year, more and more people are getting comfortable using voice search. Voice search might have been unimaginable in the past because doing it might make you appear like you are talking to yourself. And talking to yourself has an attached stigma which is that of a mental health problem.

That’s not the case anymore. According to the recent statistics, more and more people are now using voice search especially with the convenience of AI powered virtual assistants like Siri, Alexa, Cortana and many more.

Therefore, it is important to ask: How will this new technological development affect your business?

In this post, we will outline the things that you need to know about voice search: from the statistics on the use of virtual assistants to understanding the characteristics of voice search and the different SEO strategies you can use to fare through the voice search revolution.

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10 Nov

How to make Instagrammable Posts when Traveling Solo

by Rocket Social Team
in Advice, Ideas, Instagram
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Traveling is always something that can produce a lot of instagrammable pictures. New place, new experiences, new posts!

When you travel, you’ll definitely have more posts than what you normally have on regular days. It’s easy to have some instagrammable posts if you are traveling with other people. You can ask them to retake the shots until you’ll have your post worthy shot.

But what is particularly challenging is when you’re traveling alone. Oh no! Does that mean that you’ll only be posting your selfies? Will your travel be one of those times where you wish you had an Instagram boyfriend to take your pictures?

Well, worry no more! Let’s take independence to a whole new level.

Traveling solo? No problem!

Learning to take instragammable pictures when traveling alone is something you can learn and be very good at.

So be worry free and bring back good memories with you because in this post, we will teach you how to create Instagrammable posts when traveling solo:

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how to use itv
07 Jul

How to Maximize IGTV for Your Brand

by Rocket Social Team
in Advice, Instagram
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Last June, Instagram just launched its new addition to their long list of features – the IGTV.
 
IGTV is Instagram’s long-video format platform that allows creators to upload up to one hour of video on their “channel” (as they call it). Currently, this is only available to select creators – those who have IG accounts with a huge following (Selena Gomez, Kim K, Kevin Hart, and Lele Pons to name a few).
 
Both creators and audience can access IGTV by tapping on the orange TV button in the app, or download a stand-alone IGTV app.
 
Once you click the button, it will instantly play content from people you follow or what the algorithm thinks that you would like based on the accounts you follow and your view behavior.
 
Anything is now possible with Instagram with this TV feature. And while it is still a young one, it would be best to prepare to dive into the bigger picture and plan out on how you can maximize IGTV for your brand.
 

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Influencers for Your Business
23 Jun

Choose the Right Influencers for Your Business

by Rocket Social Team
in Marketing, Social Media
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Getting an influencer to represent your brand has been an important thing for most brands lately. This is called Influencer Marketing.
 
This is the type of marketing which taps people called an influencer – celebrity or not. This influencer would then post about your product or service depending on your terms and conditions as to how they post about it and how often.
 
Basically, it’s a cheaper but more efficient way of getting someone to endorse your brand.
 
But looking for an influencer could be tricky. Of course, one would like to go for people who are famous and has a huge social media following, but it could cost you a lot. Plus, it isn’t the only qualification.
 
Here are a few points you want to consider before getting an influencer (or two) for your brand.
 

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16 Jun

Pinterest Now in Hootsuite

by Rocket Social Team
in Community management, Social Media
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Maintaining multiple social media accounts is never easy. That’s why most online marketing specialists who handle their social media arm uses management apps to deal with their social media presence.
 
Hootsuite is one of the most reliable social media management app out there. Companies have used it for years and have shown reliability and total innovation since.
 
Now, they once again continue their excellence in social media management by including a new Pinterest integration in their platform.

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instagram to get more sales
02 Jun

How Social Media Can Increase Your Store Sales

by Rocket Social Team
in Advice, Social Media
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In this digital age, businesses now engage with their customers online. You could barely find a business that is not online or in social media, especially those who have online shops.
 

Maybe you’re doubting if you’ll dive into the trend. After all, social media efforts take a lot of time.
 

But do consider this: social media platforms are free. And with your target market just within reach, maybe it’s something worth investing on.
 

So if you’re not yet on social media, you might want to consider these to finally decide and help increase your store sales.
 

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use social media for company
26 May

What Companies Are Still Doing Wrong with Their Social Media Marketing

by Rocket Social Team
in Community management, Social Media
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Just a month to go and we’ll be halfway through the year.
 
If we talk about social media and online marketing, the past months were a blast. There were a lot of improvements and new features that really helped push forward businesses towards their goal.
 
But we all know that no business have done it perfectly. There would always be some setbacks, even questioning ourselves why isn’t it working?
 
There could be many answers to that question. For one, not one formula would fit every business. Every online marketing strategy would differ for each company.
 
But if you’re confident about your current practices, you might want to check a few things on what could you be doing wrong. Here are some points you can look into on what could possibly go wrong with your social media and online marketing efforts.
 

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get more facebook fans
09 Feb

Beating the New Facebook Algorithm

by Rocket Social Team
in Facebook
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Facebook CEO Mark Zuckerberg announced last month that there will be changes in Facebook’s algorithm. Most specifically, with what the people can see in their news feeds.
 
According to Zuckerberg, they want people to see more of their family and friends in their news feed than ads and posts from pages. That is including business pages. And that speaks a lot for companies who relied so much on their Facebook marketing.
 
(Also read about Instagram’s new algorithm in Videos, Shopping, & More for Instagram this 2018!)
 
Obviously, this change is going to affect your business if you’ve been pouring a lot of money and effort on building up the number of followers. And this is the worst news for those who really PAID to gain followers.
 
But don’t fixate on the problem so much. All is not lost and just for naught.
 
If you know how to navigate around this new algorithm, you would still be able to target your audience. While it might not be the surefire way to do it (none of the Facebook Pages practices are, anyway) but it will somehow give you the helping hand.
 

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use boomerang on instagram
09 Feb

It’s More Fun with Boomerang

by Rocket Social Team
in Instagram, Social Media
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Instagram’s Boomerang was one of the biggest trends in social media marketing last year. SM experts and gurus have predicted that it would still be one of the trends this year.
 
With the rise of video marketing’s popularity, Boomerang rides in on that category; since it’s not totally a video – and not a GIF, either.
 
Basically, Instagram Boomerang is a burst of shots stitched together to create a moving picture. Unlike GIFs that moves forward then loop back to the beginning, Boomerang moves forward AND back, then loop.
 
Taking creative Boomerangs would surely kick in some fun on your IG stories and posts; something that your audience would really love.
 
But how do you take creative Boomerangs exactly? Well, there’s really no exact formula but we could give you a few tips to start with.
 

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get more fans
21 Jan

How to Create a Successful Online Video Marketing Campaign

by Rocket Social Team
in Social Media
Comments

 

Much has been said about video marketing being a ‘big thing’ this 2018. We shouldn’t be surprised if more companies invest their online marketing efforts in creating videos and putting them up in their respective social media accounts and YouTube channels.
 

So don’t get yourselves behind with this online marketing trend. Jump in and see how videos can convert sales for your products and services.
 

Not sure how? Here are a few tips we can throw in the hat for you to start with:
 

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06 Jan

New Year, New Trends for Social Media

by Rocket Social Team
in Ideas, Marketing, Non classé, Social Media, Trends
Comments

It is the new year! And with the new year comes new trends in online marketing.

Most online marketing websites would suggest optimizing your social media accounts. And why not? Every platform is now a big thing in online marketing.

Instagram has grown and has become one of the most influential platforms to many users especially to generations X and Z.

Facebook is still in since most mobile users are on Facebook.

While Twitter has set a decline, LinkedIn is skyrocketing lately.

With this info in mind, what should you do for your online marketing efforts this 2018? Brace yourself for the new year and map out your social media marketing plan with these tips in mind.

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