Facebook is trying to brew up something new for Facebook Pages out there, especially those who love to use Stories as part of their online marketing strategy. They are currently testing a call-to-action feature right straight in your business’ stories.
Currently, pages are only allowed to post Stories like everyone else – a simple promotion photo or short video. But soon enough, businesses can now push their customers to act (or react) to their advertisements right away. Through call-to-action buttons, online marketers and various businesses can now make their Stories more than just a display of promotional creativity.
This feature is something that advertising or marketing are looking for. Something that would boost the purpose of a Facebook Story. Not only does this change the game in online marketing, but it pose a new and exciting challenge in Story production.
First, let’s get to know what are the available call-to-action functions for now. Next, we’ll discuss how you can maximize these functions to help you boost your online marketing efforts.