online marketing trends Tag

Technology has developed rapidly over the past years. From buying bulks of encyclopedia to get the information you need, technology made it possible to get your answers with just a few clicks.

However, development did not stop there because we are now witnessing a rise of yet another technological revolution – the voice search. If you think that getting answers with just a few clicks is fast enough, something made it better. With voice search, you can now get your answers without using your hands.

Each year, more and more people are getting comfortable using voice search. Voice search might have been unimaginable in the past because doing it might make you appear like you are talking to yourself. And talking to yourself has an attached stigma which is that of a mental health problem.

That’s not the case anymore. According to the recent statistics, more and more people are now using voice search especially with the convenience of AI powered virtual assistants like Siri, Alexa, Cortana and many more.

Therefore, it is important to ask: How will this new technological development affect your business?

In this post, we will outline the things that you need to know about voice search: from the statistics on the use of virtual assistants to understanding the characteristics of voice search and the different SEO strategies you can use to fare through the voice search revolution.

The world of business marketing and advertising have continually evolved for the past years and the news is… there’s no sign of it stopping.

We have seen how the entry of the internet changed the different approaches and strategies of marketing and advertising businesses. From traditional press releases or content generation for traditional media platforms, we have seen how the internet gave the chance for business owners to reach out directly through their clients.

Through social media, a layer or two of the advertising processes can be taken out of the situation. To illustrate this point, see illustration below:

Before: Business -> Advertising Agency -> Traditional Media Platform -> Audiences

Now: Business -> (Advertising Agency) -> Social Media Accounts -> Audiences  

Before, businesses used to tap the help of advertising agencies to create content for a certain media platform before it gets released to the public. For example, they would tap agencies to for the creation of a TV Commercial before it gets distributed to television stations. Therefore, you have to go through two third-party entities before you can reach your audiences.

But today, businesses can choose or choose not to work with advertising agencies in content creation. There is also no need for them to go through another third-party media platform because they can directly upload it in their own online platforms.

However, with the fast-evolving changes in the digital marketing landscape, it is difficult to take advertising agencies out of the equation. The digital developments this year might become obsolete a few years after so you need to be flexible and fast enough to adapt to these changes. If you are slow to cope with these changes, then you’ll surely be left behind.

This 2019, there will be new sets of digital trends that will revolutionize the field of advertising – again.

And the news is… there’s no sign of it stopping.

In this post, we will talk about the upcoming digital trends in 2019. This will help you set your expectations and adjust your marketing plan to keep up with the projected changes.

how to use itv

 

Last June, Instagram just launched its new addition to their long list of features – the IGTV.
 
IGTV is Instagram’s long-video format platform that allows creators to upload up to one hour of video on their “channel” (as they call it). Currently, this is only available to select creators – those who have IG accounts with a huge following (Selena Gomez, Kim K, Kevin Hart, and Lele Pons to name a few).
 
Both creators and audience can access IGTV by tapping on the orange TV button in the app, or download a stand-alone IGTV app.
 
Once you click the button, it will instantly play content from people you follow or what the algorithm thinks that you would like based on the accounts you follow and your view behavior.
 
Anything is now possible with Instagram with this TV feature. And while it is still a young one, it would be best to prepare to dive into the bigger picture and plan out on how you can maximize IGTV for your brand.
 

use boomerang on instagram

 

Instagram’s Boomerang was one of the biggest trends in social media marketing last year. SM experts and gurus have predicted that it would still be one of the trends this year.
 
With the rise of video marketing’s popularity, Boomerang rides in on that category; since it’s not totally a video – and not a GIF, either.
 
Basically, Instagram Boomerang is a burst of shots stitched together to create a moving picture. Unlike GIFs that moves forward then loop back to the beginning, Boomerang moves forward AND back, then loop.
 
Taking creative Boomerangs would surely kick in some fun on your IG stories and posts; something that your audience would really love.
 
But how do you take creative Boomerangs exactly? Well, there’s really no exact formula but we could give you a few tips to start with.
 

It is the new year! And with the new year comes new trends in online marketing.

Most online marketing websites would suggest optimizing your social media accounts. And why not? Every platform is now a big thing in online marketing.

Instagram has grown and has become one of the most influential platforms to many users especially to generations X and Z.

Facebook is still in since most mobile users are on Facebook.

While Twitter has set a decline, LinkedIn is skyrocketing lately.

With this info in mind, what should you do for your online marketing efforts this 2018? Brace yourself for the new year and map out your social media marketing plan with these tips in mind.