Influencer marketing has been a buzz word long before 2018, but it was in that year that most companies started investing in them.
Different industries may choose different personalities as influencers. They may also have different campaign plans or techniques. But in the end, they all have the same goal and that is using an influencer to reach out to their target market more effectively.
But online marketers never had an easy job with influencer marketing mainly because they don’t know what their target audience likes. Especially if you want to tap into Generation Z.
Let’s try to get to know more about this generation, what they look for in an influencer, and how your company can tailor out your influencer marketing strategy for them.