The world of business marketing and advertising have continually evolved for the past years and the news is… there’s no sign of it stopping.
We have seen how the entry of the internet changed the different approaches and strategies of marketing and advertising businesses. From traditional press releases or content generation for traditional media platforms, we have seen how the internet gave the chance for business owners to reach out directly through their clients.
Through social media, a layer or two of the advertising processes can be taken out of the situation. To illustrate this point, see illustration below:
Before: Business -> Advertising Agency -> Traditional Media Platform -> Audiences
Now: Business -> (Advertising Agency) -> Social Media Accounts -> Audiences
Before, businesses used to tap the help of advertising agencies to create content for a certain media platform before it gets released to the public. For example, they would tap agencies to for the creation of a TV Commercial before it gets distributed to television stations. Therefore, you have to go through two third-party entities before you can reach your audiences.
But today, businesses can choose or choose not to work with advertising agencies in content creation. There is also no need for them to go through another third-party media platform because they can directly upload it in their own online platforms.
However, with the fast-evolving changes in the digital marketing landscape, it is difficult to take advertising agencies out of the equation. The digital developments this year might become obsolete a few years after so you need to be flexible and fast enough to adapt to these changes. If you are slow to cope with these changes, then you’ll surely be left behind.
This 2019, there will be new sets of digital trends that will revolutionize the field of advertising – again.
And the news is… there’s no sign of it stopping.
In this post, we will talk about the upcoming digital trends in 2019. This will help you set your expectations and adjust your marketing plan to keep up with the projected changes.