Digital marketing Tag

Traveling is always something that can produce a lot of instagrammable pictures. New place, new experiences, new posts!

When you travel, you’ll definitely have more posts than what you normally have on regular days. It’s easy to have some instagrammable posts if you are traveling with other people. You can ask them to retake the shots until you’ll have your post worthy shot.

But what is particularly challenging is when you’re traveling alone. Oh no! Does that mean that you’ll only be posting your selfies? Will your travel be one of those times where you wish you had an Instagram boyfriend to take your pictures?

Well, worry no more! Let’s take independence to a whole new level.

Traveling solo? No problem!

Learning to take instragammable pictures when traveling alone is something you can learn and be very good at.

So be worry free and bring back good memories with you because in this post, we will teach you how to create Instagrammable posts when traveling solo:

There a lot of things to be thankful for. But do we say thank you enough?

Thanksgiving is just a few weeks away. It reminds us of all the things we should be thankful for. For businesses, it is an opportunity to express gratitude to all the people who have been vital to its success.

In this post, we will be talking about how to make Thanksgiving truly meaningful for your business by saying thank you to everyone who contributed to its success through social media.

Saying “Thank You” is not a difficult thing to do and yet we don’t practice it often.

A simple “Thank You” can lighten up someone’s day. These two words can easily boost someone’s morale and it can motivate them further because you made them feel appreciated. This is what Thanksgiving is trying to remind us every time we celebrate the occasion.

Thank You might just be two words, but these two words are truly powerful.

In business, practicing gratitude can come a long way. Now it’s time to reflect, how often do you say thank you to people who have helped you with your business? We sure hope the answer is “very often.”

But in case your answer is a bit unfavorable, then it’s never too late.

This Thanksgiving don’t forget to say, “Thank you!” to everyone who contributed to the success of your business. And a better way to do that is through social media. It’s time to tell the whole world how much you appreciate these people.

Here’s how you can say thank you to those people and make Thanksgiving meaningful for your business through social media.

The world of business marketing and advertising have continually evolved for the past years and the news is… there’s no sign of it stopping.

We have seen how the entry of the internet changed the different approaches and strategies of marketing and advertising businesses. From traditional press releases or content generation for traditional media platforms, we have seen how the internet gave the chance for business owners to reach out directly through their clients.

Through social media, a layer or two of the advertising processes can be taken out of the situation. To illustrate this point, see illustration below:

Before: Business -> Advertising Agency -> Traditional Media Platform -> Audiences

Now: Business -> (Advertising Agency) -> Social Media Accounts -> Audiences  

Before, businesses used to tap the help of advertising agencies to create content for a certain media platform before it gets released to the public. For example, they would tap agencies to for the creation of a TV Commercial before it gets distributed to television stations. Therefore, you have to go through two third-party entities before you can reach your audiences.

But today, businesses can choose or choose not to work with advertising agencies in content creation. There is also no need for them to go through another third-party media platform because they can directly upload it in their own online platforms.

However, with the fast-evolving changes in the digital marketing landscape, it is difficult to take advertising agencies out of the equation. The digital developments this year might become obsolete a few years after so you need to be flexible and fast enough to adapt to these changes. If you are slow to cope with these changes, then you’ll surely be left behind.

This 2019, there will be new sets of digital trends that will revolutionize the field of advertising – again.

And the news is… there’s no sign of it stopping.

In this post, we will talk about the upcoming digital trends in 2019. This will help you set your expectations and adjust your marketing plan to keep up with the projected changes.

use social media for company

 

Just a month to go and we’ll be halfway through the year.
 
If we talk about social media and online marketing, the past months were a blast. There were a lot of improvements and new features that really helped push forward businesses towards their goal.
 
But we all know that no business have done it perfectly. There would always be some setbacks, even questioning ourselves why isn’t it working?
 
There could be many answers to that question. For one, not one formula would fit every business. Every online marketing strategy would differ for each company.
 
But if you’re confident about your current practices, you might want to check a few things on what could you be doing wrong. Here are some points you can look into on what could possibly go wrong with your social media and online marketing efforts.
 

from instagram to table

Here’s a familiar scenario:

 

You open your Instagram account, scroll up your entire feed, and… BOOM! An Instagram post of your favorite restaurant promotion their best-seller or new offering. Yummy, right? Then, you find yourself wanting it more than ever. And in an instant!
 
Don’t worry. Instagram got you covered with all your food cravings and . Their new integration now allows users to book a table or make a reservation right inside the application.
 

customer service advice

 

People want to reach out and get support the easiest and fastest way possible. Of course, if the customer is your top priority, you also need to give the best possible channel for support.
 
Most companies would often have phone support or even emails. While technology has evolved, not everyone has a landline anymore; they have mobile phones which can seldom be used to call trunk lines. Plus, customers often complain of having long wait times and being put on hold for too long.

 

Emails, too, are a bit intimidating to use for support and would take days until they can get a reply back.
 
This is what makes live chat support the best option for everyone. With just a phone and an internet connection (which is almost everywhere now),  any customer can chat away to get help.
 
But how can you have a successful chat support? Here are a few live chat best practices you can adopt for an optimal support you can give your customers.
 

get more facebook fans

 

Facebook CEO Mark Zuckerberg announced last month that there will be changes in Facebook’s algorithm. Most specifically, with what the people can see in their news feeds.
 
According to Zuckerberg, they want people to see more of their family and friends in their news feed than ads and posts from pages. That is including business pages. And that speaks a lot for companies who relied so much on their Facebook marketing.
 
(Also read about Instagram’s new algorithm in Videos, Shopping, & More for Instagram this 2018!)
 
Obviously, this change is going to affect your business if you’ve been pouring a lot of money and effort on building up the number of followers. And this is the worst news for those who really PAID to gain followers.
 
But don’t fixate on the problem so much. All is not lost and just for naught.
 
If you know how to navigate around this new algorithm, you would still be able to target your audience. While it might not be the surefire way to do it (none of the Facebook Pages practices are, anyway) but it will somehow give you the helping hand.
 

Social media 2018

Out with the old; in with the new.
 
This has always been the mentality of everyone for the new year. And of course, online marketing is no exemption to that.
 
There were strategies that we loved using the entire year and have resulted in a great ROI for our companies. But this doesn’t mean that these are still effective for 2018.
 
As technology continues to evolve – and target market behaviors, too – so should your online marketing strategies.
 
Here are a few of the 2017 staples that you should try to slowly let go and create some new year’s resolution for 2018:
 

Get more followers

Let’s face it. If you’re not selling gift or food items, your business is most probably hushed down during the holidays.
 
This is the season when people are crazy about shopping for gifts like clothes, shoes, bags, toys, books, and many more. Plus, all the partying and celebration requires food and drinks so people would surely rush for grocery goodies.
 
But what if your business doesn’t fall on the must-have list for the festivities?
 
Look into other factors of this season and you’ll see how some of the most uncommon, obscure businesses (at least as far as Christmas is concerned) can benefit from.
 

Social media marketing

Most of us think of Christmas as a tradition in relation to religion. It is a cultural celebration, yes; but with culture comes the religious belief of the majority.

 
While for Christians, this is a celebration of Christ’s birth, other religions don’t see Christmas that way. But that doesn’t mean they don’t celebrate Christmas at all.
 
There are many Christmas traditions that are not related to religious beliefs or practices. This season can still be celebrated by anyone.
 
So don’t worry about diverting your online marketing strategies for the holidays.