Maintaining multiple social media accounts is never easy. That’s why most online marketing specialists who handle their social media arm uses management apps to deal with their social media presence.
Hootsuite is one of the most reliable social media management app out there. Companies have used it for years and have shown reliability and total innovation since.
Now, they once again continue their excellence in social media management by including a new Pinterest integration in their platform.
Scheduling posts through Hootsuite
Hootsuite’s existence is like an answered prayer for social media managers out there. It integrates multiple social media platforms which gives you the power to organize your company’s social media accounts.
You can schedule posts and trace the hashtags you used within the app. This makes Hootsuite the world’s most widely used social media management platform.
Currently, they have over 16 million customers and more than 80 percent of the Fortune 1000. (GlobeNewsWire.com)
Prior to this integration, Hootsuite can post their content from the app to their Facebook, Twitter, LinkedIn, YouTube, Google+, and WordPress. And now, Pinterest is part of that list.
Scheduling and Organizing Your Boards
Now, you can schedule a post on your Pinterest boards and not worry about a thing on posting them on the website itself.
You can download the Tailwind app and integrate it on the Hootsuite platform. Log in your Pinterest account and verify access. Once done, you can start creating pins or schedule them to be posted later on your board right in your Hootsuite dashboard.
This would make posting in various social media platforms a lot easier than you used to. No need to open a separate browser or whatsoever. You just have to have Hootsuite and you’re good to go.
The Power of Good Visuals
Pinterest isn’ the most popular social networking platform for most marketers. Only a few businesses include it in their online marketing plan. But why invest in it?
We quote Hootsuite’s blog:
According to a study conducted by Millward Brown Digital and Pinterest, 93% of users reported using Pinterest to plan for purchases. Pinterest is a natural fit for brands, providing the opportunity to market products and services before purchases occur, to an audience who is actively looking for information that will help guide their decisions.
That being said, people run to Pinterest to ‘pin’ what ‘interests’ them which is a potential purchase in the future. So if your brand is on Pinterest, you would most likely find a good and quality market in there. Just remember that on Pinterest, users don’t follow your brand; they follow your product.
It’s safe to say, then, that when you use Pinterest to promote your products, make sure it is aesthetically presented and definitely pin-worthy.
With Pinterest’s potential, Hootsuite CMO Penny Wilson said that it is then essential to include the social media platform in their services. As earlier mentioned, this would help brands reach out to their customers better and take social listening more seriously.
This new integration does not only power Hootsuite to the top but Pinterest, too. With the right formula and strategy, your brand will definitely go up the numbers with these tools.