Marketing Archives - Rocket Social

01 Jun

Making a Sincere Campaign This Pride Month

in Advice, Community management, Facebook, Ideas, Marketing, Optimization, Social Media

Pride Month is here – and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should participate in. It’s tike to break the stigma and embrace all genders – whether it is through taking the fight in the streets or in your online marketing campaign.

There are a lot of issues with brands riding on the coattails of a highly-anticipated, month-long event. But one that every online marketer and brand should worry about is SINCERITY.

There’s been a lot of backlash on companies lately in their marketing strategies for Pride Month. While your intentions are pure, you can’t blame the audience if they doubt your gesture. Some would think you’re just trying to gather support for your brand from the LGBTQ community or simply just for clout.

We are all for representation and visibility but we want to make sure your marketing strategies are right on track. Here are some tips and ideas on how to market your brand this Pride Month.

11 May

How to Grow as an Online Marketer

by Rocket Social Team

in Advice, Ideas, Marketing

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It is but natural that one seeks growth in his career. This doesn’t always mean a promotion or a higher pay. Career growth could also be, and most importantly, your growth in skills on your chosen career. Hence, the importance of career development programs in every company. It is the same thing for online marketers. You too, can grow as an online marketer if you want to. Wanting to grow and learn more always stems from the desire to.

Online marketers should have that same drive as any professional. The will to grow and learn more should always be there – or even more. The very fact that online marketers depend much on the growing technology, there’s always the need to update knowledge and skills that come with the profession.

Here, we give you some suggestions to help you up your game in the online marketing industry.

02 Mar

TikTok Marketing: How to Utilize TikTok for Online Marketing

by Rocket Social Team

in Ideas, Innovation, Marketing, Social Media, Technology, Trending, Trends

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tiktok marketing

The social media industry has always been challenging when it comes to online marketing. There’s always something new that comes up and you’re never so sure if you want to spend time and effort in investing marketing forces there. Something comes up and dies down most of the time, right? And what’s left in the end are your usual staples: Facebook, Twitter, and Instagram.

When a new social media platform called TikTok came out, you might have asked: should I consider this for an online marketing effort? TikTok is a short video social media platform. Yes, just like what Vine was.

When Vine officially signed off, people are looking for that short video format that they all love. Funny, witty, 6-second videos drove people’s creativity at a whole new different level. Somebody just needed to step in, and TikTok came to the rescue.

However, the entry of this new social media platform has now sparked debates in the online marketing world. Some online marketers are now considering what they call as TikTok marketing. But would this be worth it in the long run? Would it be there for the long haul? Or would it just disappear like all the others?

Let’s get to know TikTok and see why people are so crazed about it, and why it is confusing online marketing efforts recently.

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26 Jan

Facebook Stories is Adding a Call-to-Action Button Soon

by Rocket Social Team

in Facebook, Marketing, Optimization, Social Media

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Call-to-Action straight in your Facebook Stories? Yes, that’s a possibility now.

Facebook is trying to brew up something new for Facebook Pages out there, especially those who love to use Stories as part of their online marketing strategy. They are currently testing a call-to-action feature right straight in your business’ stories.

Currently, pages are only allowed to post Stories like everyone else – a simple promotion photo or short video. But soon enough, businesses can now push their customers to act (or react) to their advertisements right away. Through call-to-action buttons, online marketers and various businesses can now make their Stories more than just a display of promotional creativity.

This feature is something that advertising or marketing are looking for. Something that would boost the purpose of a Facebook Story. Not only does this change the game in online marketing, but it pose a new and exciting challenge in Story production.

First, let’s get to know what are the available call-to-action functions for now. Next, we’ll discuss how you can maximize these functions to help you boost your online marketing efforts.

05 Jan

‘Storification’ and Other Social Media Marketing Trends in 2019

by Rocket Social Team

in Advice, Ideas, Innovation, Marketing, Social Media, Trends

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Improve your social media presence and know the social media marketing trends this 2019.

The new year always calls for a shift in marketing strategies. What worked for your company the previous years may not be as successful as this year. It’s time to stir things up and brew something new to gather more audience and, at the same time, retain your loyal patrons.

Creating a marketing plan for your social media campaigns can be tricky – we bet you’ve proven that as a fact after your past experiences. It’s always a make-or-break kind of deal. You try to mix things up especially on which platforms to invest on, and it might work for others but not for you.

This year, we give you a few tips on how to work on your social media marketing with what could possibly be a trend to your target audience. Some of these may be familiar already, while some might be new.

So, go ahead and get some ideas from us! Weigh in your options and see which among these social media marketing trends of 2019 would work best for your brand and your target audience.

01 Dec

Take Advantage of your Social Media Accounts this Christmas Season

by Rocket Social Team

in Ideas, Marketing, Social Media

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It’s that time of the year again!

With Christmas just around the corner, we’re sure that people have started writing down their Christmas wishlists.

This season is one of the most awaited season for the whole year. It’s a time when we would share a hearty meal with our family and be thankful for all the blessings we received all year round.

As a way of showing gratitude, it has been part of our culture to give gifts to our loved ones during this celebration.

However, this special occasion brings along with it overcrowded places and long queues since everyone will be busy buying gifts. Despite this, many of us brave these places and queues just to make sure that we make our loved ones feel special.

However, with the development of technology, we are now offered an alternative solution. To avoid the holiday rush, more and more people have been turning to online shopping for a hassle-free Christmas gift buying.

With this opportunity, this is your chance to beef up your social media accounts to attract more clients to visit your page and purchase your products.

We have consolidated five simple ideas to give your social media account the Christmas spirit.

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18 Nov

How to Prepare your Business for the Voice Search Revolution

by Rocket Social Team

in Advice, Innovation, Marketing

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Technology has developed rapidly over the past years. From buying bulks of encyclopedia to get the information you need, technology made it possible to get your answers with just a few clicks.

However, development did not stop there because we are now witnessing a rise of yet another technological revolution – the voice search. If you think that getting answers with just a few clicks is fast enough, something made it better. With voice search, you can now get your answers without using your hands.

Each year, more and more people are getting comfortable using voice search. Voice search might have been unimaginable in the past because doing it might make you appear like you are talking to yourself. And talking to yourself has an attached stigma which is that of a mental health problem.

That’s not the case anymore. According to the recent statistics, more and more people are now using voice search especially with the convenience of AI powered virtual assistants like Siri, Alexa, Cortana and many more.

Therefore, it is important to ask: How will this new technological development affect your business?

In this post, we will outline the things that you need to know about voice search: from the statistics on the use of virtual assistants to understanding the characteristics of voice search and the different SEO strategies you can use to fare through the voice search revolution.

12 Oct

Five Tips to Create a Strong Online Presence in Facebook for your Business

by Rocket Social Team

in Facebook, Ideas, Marketing

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Business advertising used to be very expensive during the times when popular media platforms were newspaper, radio and television. It was quite impossible for small businesses to publish a business-related advertisement because the rates were not affordable.

But with the advent of the internet and social media, businesses (small or big) are given the chance to promote their products.

One of the most popular and viable platform for business advertising is the social media giant, Facebook. With billions of users around the globe, your audience reach can be limitless (theoretically).

If you’ll take time to observe your Facebook account, you can see your business minded friends are already taking advantage of the platform. For instance, one of your friends might have posted some of her pre-loved clothes for sale or you might be seeing posts of another friend promoting her baked products.

In cases where you’re looking at short term business, Facebook can be very helpful. You sell products and promote it without spending a dime. But if you are looking at a long-term and a more sustainable business, that’s not necessarily the case.

If you want to maximize the potential of Facebook as a marketing tool, then it is a misconception to think that you don’t have to spend money for it.

Let’s take the case of Julia who decided to stop working full time to focus on selling her baked goodies online. She posted pictures of her items in a Facebook Page she newly created for her business. She even set the privacy setting of her posts to public, so it can be easily shared and will be easily viewed.

She didn’t want to spend money, so she invited her immediate family and friends to her business account.

But it is important to ponder on the following questions: Was she able to reach her target audience? Was she able to maximize the potential of Facebook as a marketing platform for her business? How can she set herself apart from other online clothing stores? How can she draw more followers or more clients to her Facebook page?

21 Jul

The Basics of Personal Branding

by Rocket Social Team

in Advice, Ideas, Marketing

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How do you stand out in the internet when it’s full of clutter? Do you think your online identity will be just a disposable waste? Do you think it would be easily overlooked like many others?

The internet is filled with information, including information of different talented and able individuals who left their mark in the industry. Young or old, novice or experienced, it’s all there. You may think that the competition is stiff. So, how can you compete with all the impressive profiles online?

Creating your personal brand may seem daunting, but it shouldn’t be something you should think as impossible. It is highly possible if you use the right tools and if you drive your content towards success. There may be no fast and easy way but the journey but we can give you a few tips on how to start.

23 Jun

Choose the Right Influencers for Your Business

by Rocket Social Team

in Marketing, Social Media

Comments

Getting an influencer to represent your brand has been an important thing for most brands lately. This is called Influencer Marketing.

This is the type of marketing which taps people called an influencer – celebrity or not. This influencer would then post about your product or service depending on your terms and conditions as to how they post about it and how often.

Basically, it’s a cheaper but more efficient way of getting someone to endorse your brand.

But looking for an influencer could be tricky. Of course, one would like to go for people who are famous and has a huge social media following, but it could cost you a lot. Plus, it isn’t the only qualification.

Here are a few points you want to consider before getting an influencer (or two) for your brand.

06 Jan

New Year, New Trends for Social Media

by Rocket Social Team

in Ideas, Marketing, Non classé, Social Media, Trends

Comments

It is the new year! And with the new year comes new trends in online marketing.

Most online marketing websites would suggest optimizing your social media accounts. And why not? Every platform is now a big thing in online marketing.

Instagram has grown and has become one of the most influential platforms to many users especially to generations X and Z.

Facebook is still in since most mobile users are on Facebook.

While Twitter has set a decline, LinkedIn is skyrocketing lately.

With this info in mind, what should you do for your online marketing efforts this 2018? Brace yourself for the new year and map out your social media marketing plan with these tips in mind.

Marketing

How to Grow as an Online Marketer

How to Prepare your Business for the Voice Search Revolution

Five Tips to Create a Strong Online Presence in Facebook for your Business

The Basics of Personal Branding

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