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Advice

10 Oct

Mental Health Matters: A Personal Account

by Rocket Social Team
in Advice
Comments

mental health matters

For World Mental Health Day, we let one of our writers share her own account of her battle against depression and anxiety. Cherie has been with Rocket Social since 2017, that same year she first noticed anxiety and panic attacks coming and some suicidal thoughts. However, at that moment, she shrugged it off as merely just an emotional meltdown of some sort given her situation.

But as she welcomed this year, Cherie noticed that what seemed to me something she considered as just an emotional meltdown turned out to be something worse and frequent. It was a battle she never saw coming, that she never expected she would be fighting.

In this week’s blog, we step into her world, her story, and that – as she would put it – writing this down would not only help take the weight off her shoulders. It is also a brave start to fight mental health illness and the stigma that comes with it.

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30 Sep

International Podcast Day: Creating Engaging Podcasts

by Rocket Social Team
in Advice, Ideas, Innovation, Marketing
Comments

international podcast day

It’s International Podcast Day and we’ll give you a bunch of tips about this marketing effort that only a few brands follow. Most brands won’t really go into creating podcasts for marketing. Aside from it is complicated to produce one, there’s no sure way to capture the audience.

It is understandable why brands don’t go for podcasts. Social media marketing is easier and better, right? But this doesn’t mean that you shouldn’t give it a try. Sometimes, trying something new and going outside of the box would help you in your marketing efforts.

So, how do you dive into the new world of podcasting?

Here, we give you some beginner’s tips on how you can create a podcast that is engaging to your target audience.

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07 Sep

International Literacy Day: Social Media Literacy

by Rocket Social Team
in Advice, Ideas, Non classé, Social Media
Comments

international literacy day

Being literate at one thing (or in general) is what sets apart those who simply immerse themselves and those who really understand the dangers and other possibilities. This goes the same with social media. With the advancement of technology, it is easier to get oneself drowned into the online world without getting to know the ins and outs of technology. That’s why this International Literacy Day, we want to focus on Social Media Literacy to help out netizens out there to be better social media users.

There are so many dangers in the social media world these days. One of the biggest issues we have is privacy. There’s always feeling that we are being watched and that our data will always be compromised. We can’t blame you for feeling that way, though. Through the years, there have been various data breaches especially on social media.

Another issue is on the spread of fake news. It is easy to replicate websites these days. Some of them can easily fool us for being real. And because of that, we fall prey into spreading them as if they’re real and legit news.

Social media bullying is another problem that seems to plague users online. We speak out our minds on issues but others just argue and dumbing you down by attacking you personally. It is never safe to converse or interact with people online.

These are just a few social media issues we’re facing right now. So, how do we make ourselves literate about these issues? How can we not fall victims with these predator-like problems?

To celebrate International Literacy Day, here are a few tips that might help you be more literate social media users.

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31 Aug

Productivity Apps That Every Student Must Have

by Rocket Social Team
in Advice, Ideas, Innovation, Non classé, Technology
Comments

student productivity apps

The student of today are so into technology. It’s like they can’t live without their gadgets especially their mobile phones. But while a student like you can get too many distractions from your mobile phones (social media, games, streaming, etc.), why not try to download productivity apps that can help you with your studies?

Your phone doesn’t have to be all about the fun. It’s also a powerful tool that can help you ease your work load. We gathered some of the best productivity apps that you could download to help you focus and organize your tasks to accomplish for school. We categorized them by functionality so you can choose one of each that suits you best.

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13 Jul

Freebies and Giveaways You Can Give to Up Your Sales

by Rocket Social Team
in Advice, Ideas, Marketing, Non classé
Comments

Are you trying to gain traction in acquiring more sales for your brand lately? Your marketing smarts would tell you that creating promotions that would attract your customers is the best way to go about it. One thing you can do is send out giveaways and other freebies that would entice your customer to buy your items.

You might ask: wouldn’t giving away free stuff more of a loss than something to gain for your company?

If you’re giving away anything for free without any

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20 Jun

It’s National Selfie Day! Here’s How to Take Better Selfies!

by Rocket Social Team
in Advice, Ideas, Instagram, Social Media
Comments

national selfie day

It’s National Selfie Day! And we celebrate the new technology art that is taking a selfie!

Kidding aside, we know that some people really struggle in taking selfies. Let’s admit it – we don’t have the same perfect angles as our favorite celebrities and bloggers on Instagram. We have different face shapes and angles, don’t always have the perfect lighting, and different phone camera qualities.

However, taking a selfie – like anything else we do – can be perfected through practice and a few tips on how to do it. So this National Selfie Day, we serve you some tips on looking great on that next selfie you take.

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15 Jun

SEO Ranking Tips for Beginners

by Rocket Social Team
in Advice, Ideas, Marketing, Optimization
Comments

SEO rankings could be daunting especially the beginners. It’s too technical of a path to take when all you wanted was to put up a website for your products or services. But to be more competitive to other brands, you must know how to optimize your website.

Search Engine Optimization or SEO, according to Search Engine Land, is “the process of getting (website) traffic from free, organic, or natural search results on search engines. Getting organic traffic on your website is a tall order, but it’s not impossible. With the proper techniques and practice, you’ll soon drive traffic to your site.

However, for beginners, you can just take things slow. Do the little things that you can start doing and up your game once you get the hang of it and go apply more complex SEO techniques.

Here are some SEO ranking tips for beginners like you who wants to drive traffic to your website organically.

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01 Jun

Making a Sincere Campaign This Pride Month

by Rocket Social Team
in Advice, Community management, Facebook, Ideas, Marketing, Optimization, Social Media
Comments

Pride Month is here – and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should participate in. It’s tike to break the stigma and embrace all genders – whether it is through taking the fight in the streets or in your online marketing campaign.

There are a lot of issues with brands riding on the coattails of a highly-anticipated, month-long event. But one that every online marketer and brand should worry about is SINCERITY.

There’s been a lot of backlash on companies lately in their marketing strategies for Pride Month. While your intentions are pure, you can’t blame the audience if they doubt your gesture. Some would think you’re just trying to gather support for your brand from the LGBTQ community or simply just for clout.

We are all for representation and visibility but we want to make sure your marketing strategies are right on track. Here are some tips and ideas on how to market your brand this Pride Month.

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11 May

How to Grow as an Online Marketer

by Rocket Social Team
in Advice, Ideas, Marketing
Comments

It is but natural that one seeks growth in his career. This doesn’t always mean a promotion or a higher pay. Career growth could also be, and most importantly, your growth in skills on your chosen career. Hence, the importance of career development programs in every company. It is the same thing for online marketers. You too, can grow as an online marketer if you want to. Wanting to grow and learn more always stems from the desire to.

Online marketers should have that same drive as any professional. The will to grow and learn more should always be there – or even more. The very fact that online marketers depend much on the growing technology, there’s always the need to update knowledge and skills that come with the profession.

Here, we give you some suggestions to help you up your game in the online marketing industry.

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04 May

Employee Advocacy and How It Could Help Your Marketing Efforts

by Rocket Social Team
in Advice, Community management, Marketing, Social Media
Comments

employee-advocacy

If you’re racking your brain on how to further promote your company, you need not look far. One of the best solutions for your promotional needs are just right in front of you. That’s right! Your employees. They can speak well of your company, brand, and products or services. Plus, they are very trustworthy sources, too. This is what we call Employee Advocacy.

Employee advocacy is a marketing strategy that makes your employees instant advocates of your brand. Seems too easy, if you think of it, but it could be a bit of a challenge along the stretch.

Here, we talk about why employee advocacy can help your marketing efforts, how you convert this to social media marketing, and the challenges you’re going to face when you dive into this strategy.

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10 Apr

Blogging Tips for Young Writers

by Rocket Social Team
in Advice, Ideas
Comments

We were thinking: we were blogging here for quite a while now. So this #EncourageAYoungWriterDay, we decide to pay it forward and give some blogging tips for all you young writers out there.

One of the best exercises for writing is starting your own blog. Creating a space where you can speak out your mind or write about things you’re most interested in can help you practice and be better in your craft.

However, blogging can be a daunting task especially if you’re just starting. All this information about getting your post noticed or ranking in the search results with the use of Search Engine Optimization (SEO) techniques make you want to take a step back a bit. It’s too technical for a start, and we totally understand that.

Here, we have a few tips for you to start out. Forget about SEO and keywords first. Let’s start with simple blogging tips and habits that can help you improve and build on a niche through writing.

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06 Apr

LinkedIn Marketing and Why You Should Consider It

by Rocket Social Team
in Advice, Marketing, Social Media
Comments

Online marketing, especially in social media, has now become vast and complicated as technology advances. Now, different platforms are available, giving us various opportunities to market ourselves and our brands. In choosing a platform for online marketing, Instagram and Facebook are the first two that would come to mind. There is no question there. These two have a massive following. But have you considered LinkedIn marketing?

It’s weird, isn’t it? We know that LinkedIn is more of a professional social networking platform; that is, it was used to connect with professionals alike. It’s not the first option on your online marketing strategy. That’s no surprise for us.

But recently, companies are considering this one. It turns out that there could be more opportunities on LinkedIn than online marketers ever thought. With an increase in LinkedIn profile to date, the platform is slowly becoming a likely candidate for online marketing efforts.

How, then, can you take advantage of a brand new platform for your social media marketing efforts?

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30 Mar

Take a Break from Social Media During Earth Hour

by Rocket Social Team
in Advice, Ideas, Sustainable, Technology
Comments

It is that time of the year again. The end of March marks as one of those days when the world unites to take care of Mother Earth and bring forth issues about the environment for Earth Hour. That one event that dedicates an entire hour in turning the lights off to minimize electricity use and, thus, carbon footprints.

For others, they go the extra mile by not just turning off their lights, but other appliances as well such as their computers, television sets, and cooling or heating systems. Anything to consume as less power as possible.

This could be a downer for some, especially to those who have lots of tasks and activities which are dependent on electricity. But are these activities really necessary? Or can’t we really pause or take a break from them even for just an hour?

This Earth Hour, we at Rocket Social would like to give you ideas on what you can do during an hour with less-to-no electricity. Who knows? You would enjoy this hour more than you thought you would. So stretch out those legs, feel the comfort of your environment, and enjoy the night with just the power of fun and enjoyment.

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23 Mar

10 Reasons Why You Should Have a LinkedIn Profile

by Rocket Social Team
in Advice, Ideas, Social Media
Comments

Creat a LinkedIn profile now.

Haven’t created a LinkedIn profile yet? We understand that. Maybe you never really saw the need to make one. After all, you update your resume regularly, you’re diligent in reaching out to companies, and there are online job search websites with their very own pre-formatted resume. So what do you need LinkedIn for?

It’s no question why some people don’t have a LinkedIn profile. To some, it’s just more cumbersome. Resumes are still the most convenient, popular option when it comes to employment reach.

However, technology has evolved and has affected every industry – including human resource. While some companies still accept your printed resume (some will still ask for it, really), but talent scouting and sourcing has gone online. This is where LinkedIn comes in handy for HR personnel.

With thousands and millions of talents that could qualify, it would be a whole lot easier for recruiters to do a quick search online and trim down their sources – and LinkedIn is the best place to easily find qualified individuals.

Not convinced yet? Rocket Social gives you 10 reasons to finally create that LinkedIn profile.

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23 Feb

Online Safety: How Parents Can Protect Their Kids Online

by Rocket Social Team
in Advice, Social Media
Comments

online safety for kids

The birth of the internet has opened up so many opportunities for everyone. But as time passed, that privilege was also taken advantage by predators and other evil forces. Suddenly, online safety has become a touchy topic for users and developers.

There are aspects of online safety that we have no control over, but there are those we can do to keep ourselves safe online.

Developers and producers are responsible for technological functions online. The least they could do is create security and privacy features, but they’re not in the position to automatically impose it. The tricky thing with these developers is we’ll never know what they’ll do with our data. Plus, they will let us agree to terms and conditions and privacy notice that just sounds like they’re keeping their hands clean to whatever would happen to our data in the future.

We, as users, on the other hand, have a lot of things to cover to keep our data private and our identities secured. From tinkering privacy settings to being vigilant on what we post, share, or fill out online.

But what if it’s our children who want to go online? Can we keep them safe?

We want to keep children away from the internet as much as possible. But we can’t keep them away from it for too long. As parents, are you ready to let them dive into the tricky online world?

Here are a few tips that you can do to keep your children safe online.

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16 Feb

Want to be a Twitter Beta Tester?

by Rocket Social Team
in Advice, Twitter
Comments

In a world that constantly checks what’s in and what’s not, we love to be on the edge. We’d like to dive into what’s new right away; be the first. So when we heard about becoming a Twitter beta tester, we thought: are they really considering this?

It would be a great opportunity to get the glimpse of what’s to come for Twitter, don’t you think? Well, that is now very much possible.

Twitter is opening their doors to people who can help them do beta tests with their future features. They want to know how it would fair to people who often uses Twitter, as much as they want (as experts) to test it themselves.

This sounds like a really good opportunity. It doesn’t only give you the glimpse of what is to come, but you could speak in behalf of the entire Twitterverse.

So how can you be one?

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11 Jan

Security Breach: Enhancing Your Email Security from Online Attacks

by Rocket Social Team
in Advice, Ideas
Comments

Is your company’s email security enough to stop breaches? It should be because threats are every especially online.

Others are blatantly obvious like spam pop-ups or those that can easily be detected by your anti-virus. However, there are online threats that aren’t detectable – mostly done by insistent humans (hackers) themselves.

Being vulnerable online could mean all your data and other vital information – including that of your customers – could easily be retrieved by hackers and use these information in treachery.

Just lately, concerns about email security has been challenged with a data breach of email addresses and passwords. Over 773 million emails were compromised and who knows who got it and what they do with all that data!

A company email is very vital; thus, the importance of keeping it secure. Most correspondence from partners and customers go through emails. You also make third-party authorizations and accounts by linking your company email.

Is your company prepared for any form of security breach?

Here are a few tips we could give you to protect your company’s data and enhance your online security.

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05 Jan

‘Storification’ and Other Social Media Marketing Trends in 2019

by Rocket Social Team
in Advice, Ideas, Innovation, Marketing, Social Media, Trends
Comments

 

social media marketing

Improve your social media presence and know the social media marketing trends this 2019.

The new year always calls for a shift in marketing strategies. What worked for your company the previous years may not be as successful as this year. It’s time to stir things up and brew something new to gather more audience and, at the same time, retain your loyal patrons.

Creating a marketing plan for your social media campaigns can be tricky – we bet you’ve proven that as a fact after your past experiences. It’s always a make-or-break kind of deal. You try to mix things up especially on which platforms to invest on, and it might work for others but not for you.

This year, we give you a few tips on how to work on your social media marketing with what could possibly be a trend to your target audience. Some of these may be familiar already, while some might be new.

So, go ahead and get some ideas from us! Weigh in your options and see which among these social media marketing trends of 2019 would work best for your brand and your target audience.

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30 Dec

2019 New Year’s Resolution: Practice Good Social Media Etiquette

by Rocket Social Team
in Advice, Ideas, Social Media, Technology
Comments

The year has gone fast and now it has come to its end.

As we bid goodbye to 2018 and say hello to 2019, it is but necessary to be reminded of the different social media etiquettes. These social media etiquette tips can help us be more responsible in social media use.

As we say hello to the year ahead, let’s include this in our New Year’s Resolution. Being a responsible social media user can impact you, your online friends and the virtual community in a positive way.

In this blog, we will discuss about different social media etiquette that you can practice for a more fruitful and productive 2019. We will also discuss the importance of these social media etiquettes.

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15 Dec

Social Media as a News Source: Potentials and Pitfalls

by Rocket Social Team
in Advice, Facebook, Social Media
Comments

It’s official!

Social media has now risen above newspapers as a source of news for Americans. In a recent study released by Pew Research Center, 20% of American adults now turn to social media to get news compared to the 16% who get their news through newspapers.

Past studies show the steady decline and the steady increase (respectively) of both platforms with 20% of Americans turning to newspaper while 18% turn to social media last 2016.

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24 Nov

The Hows and Whys of Protecting Your Information Online

by Rocket Social Team
in Advice, Ideas
Comments

The current technological advancements have resulted to a migration of different processes and behaviors from traditional to digital.

From traditional advertisements in newspapers, radio and TV, it has now shifted to online digital marketing. From traditional banking transactions, you can now do transactions on your own through your online account.

Communication have also shifted from face to face to digital through different social networking sites.

Despite the convenience modern technology has brought to everyone’s lives, it also brings with it an opportunity for bad guys to take advantage. With everything almost connected to the internet, personal information has become more vulnerable to abuse and deceit.

The bigger problem however, is that people don’t seem to be aware of the consequences of putting their personal information online. In this post, we will discuss some of the dangers of unprotected personal information online and the different ways on how to protect your personal information.

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18 Nov

How to Prepare your Business for the Voice Search Revolution

by Rocket Social Team
in Advice, Innovation, Marketing
Comments

Technology has developed rapidly over the past years. From buying bulks of encyclopedia to get the information you need, technology made it possible to get your answers with just a few clicks.

However, development did not stop there because we are now witnessing a rise of yet another technological revolution – the voice search. If you think that getting answers with just a few clicks is fast enough, something made it better. With voice search, you can now get your answers without using your hands.

Each year, more and more people are getting comfortable using voice search. Voice search might have been unimaginable in the past because doing it might make you appear like you are talking to yourself. And talking to yourself has an attached stigma which is that of a mental health problem.

That’s not the case anymore. According to the recent statistics, more and more people are now using voice search especially with the convenience of AI powered virtual assistants like Siri, Alexa, Cortana and many more.

Therefore, it is important to ask: How will this new technological development affect your business?

In this post, we will outline the things that you need to know about voice search: from the statistics on the use of virtual assistants to understanding the characteristics of voice search and the different SEO strategies you can use to fare through the voice search revolution.

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10 Nov

How to make Instagrammable Posts when Traveling Solo

by Rocket Social Team
in Advice, Ideas, Instagram
Comments

Traveling is always something that can produce a lot of instagrammable pictures. New place, new experiences, new posts!

When you travel, you’ll definitely have more posts than what you normally have on regular days. It’s easy to have some instagrammable posts if you are traveling with other people. You can ask them to retake the shots until you’ll have your post worthy shot.

But what is particularly challenging is when you’re traveling alone. Oh no! Does that mean that you’ll only be posting your selfies? Will your travel be one of those times where you wish you had an Instagram boyfriend to take your pictures?

Well, worry no more! Let’s take independence to a whole new level.

Traveling solo? No problem!

Learning to take instragammable pictures when traveling alone is something you can learn and be very good at.

So be worry free and bring back good memories with you because in this post, we will teach you how to create Instagrammable posts when traveling solo:

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28 Jul

Choosing the Right Social Media Platform for Your Personal Brand

by Rocket Social Team
in Advice, Social Media
Comments

Last week, we discussed about the basics on creating your personal brand. Knowing what you’re passionate about, creating your online persona, your voice, and your look.

Now, we move forward in choosing the platforms that you should capitalize on. As we mentioned the last time, it would always be better to choose which social media platforms you should focus your campaign on. There’s nothing wrong with using them all. However, it might seem like you just want to get them all even if it’s not necessary to have them.

Each social media platform have their own strengths. Aside from popularity, their functionality should be your number one consideration.

So what are the strengths of these social media platforms and which niche would best use them?

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personnel branding
21 Jul

The Basics of Personal Branding

by Rocket Social Team
in Advice, Ideas, Marketing
Comments

How do you stand out in the internet when it’s full of clutter? Do you think your online identity will be just a disposable waste? Do you think it would be easily overlooked like many others?
 
The internet is filled with information, including information of different talented and able individuals who left their mark in the industry. Young or old, novice or experienced, it’s all there. You may think that the competition is stiff. So, how can you compete with all the impressive profiles online?
 
Creating your personal brand may seem daunting, but it shouldn’t be something you should think as impossible. It is highly possible if you use the right tools and if you drive your content towards success. There may be no fast and easy way but the journey but we can give you a few tips on how to start.
 

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how to use itv
07 Jul

How to Maximize IGTV for Your Brand

by Rocket Social Team
in Advice, Instagram
Comments

 

Last June, Instagram just launched its new addition to their long list of features – the IGTV.
 
IGTV is Instagram’s long-video format platform that allows creators to upload up to one hour of video on their “channel” (as they call it). Currently, this is only available to select creators – those who have IG accounts with a huge following (Selena Gomez, Kim K, Kevin Hart, and Lele Pons to name a few).
 
Both creators and audience can access IGTV by tapping on the orange TV button in the app, or download a stand-alone IGTV app.
 
Once you click the button, it will instantly play content from people you follow or what the algorithm thinks that you would like based on the accounts you follow and your view behavior.
 
Anything is now possible with Instagram with this TV feature. And while it is still a young one, it would be best to prepare to dive into the bigger picture and plan out on how you can maximize IGTV for your brand.
 

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instagram growth service
30 Jun

It’s Time for a Social Media Detox

by Rocket Social Team
in Advice, Ideas
Comments

 

Have you reached that point where social media is just too much for you?
 
We believe everyone has or have been or will eventually go through this phase. With millions and billions of people online (plus the dummy or bot accounts), social media is bombarded with content. No amount of filters would work. However you find a way to avoid people or content, it will somehow find its way into your timeline.
 
Plus, (and let’s admit it) there’s a lot of negativity online, too. Going through your feed is just one stressful task. You need to de-stress. Or better yet, detoxify.
 
If you’re not sure how to do it, we’ll give you a bit of a guide to follow.
 

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instagram to get more sales
02 Jun

How Social Media Can Increase Your Store Sales

by Rocket Social Team
in Advice, Social Media
Comments

 

In this digital age, businesses now engage with their customers online. You could barely find a business that is not online or in social media, especially those who have online shops.
 

Maybe you’re doubting if you’ll dive into the trend. After all, social media efforts take a lot of time.
 

But do consider this: social media platforms are free. And with your target market just within reach, maybe it’s something worth investing on.
 

So if you’re not yet on social media, you might want to consider these to finally decide and help increase your store sales.
 

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customer service advice
12 May

Give the Best Chat Support to Your Customers

by Rocket Social Team
in Advice
Comments

 

People want to reach out and get support the easiest and fastest way possible. Of course, if the customer is your top priority, you also need to give the best possible channel for support.
 
Most companies would often have phone support or even emails. While technology has evolved, not everyone has a landline anymore; they have mobile phones which can seldom be used to call trunk lines. Plus, customers often complain of having long wait times and being put on hold for too long.

 

Emails, too, are a bit intimidating to use for support and would take days until they can get a reply back.
 
This is what makes live chat support the best option for everyone. With just a phone and an internet connection (which is almost everywhere now),  any customer can chat away to get help.
 
But how can you have a successful chat support? Here are a few live chat best practices you can adopt for an optimal support you can give your customers.
 

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get more followers giveaway
21 Apr

Giving Away Discounts? It Might Not Be the Best Strategy Anymore

by Rocket Social Team
in Advice
Comments

 

Some businesses think twice about giving discounts. Nobody’s really sure where the boundary lies between discounting items to earn sales or losing profit.
 
There is something enticing about discounts, especially to consumers. Of course, who wouldn’t love a price cut?
 
But discounts could be a double-edged sword for businesses. As much as you want to put out discounts so people would buy more, but doesn’t automatically equate increased profit.
 
How come it’s bad for your business? You might ask. Here are our two-cents (and most of the business gurus would tell you) why giving out discounts may be a bad idea.
 

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get more instagram followers
06 Apr

Best Instagram Filters for Spring Season

by Rocket Social Team
in Advice, Instagram
Comments

 

Spring is here! And it’s one of the best season to take beautiful, colorful photos that would fit best in your Instagram feed. Especially those spring break selfies! Yey!
 
If you have an astounding IG reputation for good quality photos, now is the best time to step it up a notch. If you’re still starting to have a bit of ‘fan-base’ or following online, then give in to experimenting with your photos.
 
The best thing about spring is the natural light. Gone are the gloomy winter days. Take advantage of the light and sunshine and take awesome photos around you. Whether you want to take photo of people or environment – or even selfies – this is the perfect season.
 
But what’s an Instagram photo without a bit of fun, eh? Sure, #NoFilter sounds cool and takes a lot of skill. But there’s nothing wrong with playing around with your photos and edit them a bit, right?
 
Here are a few Instagram and VSCO filters and settings you can use for those beautiful Spring snaps!
 

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