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Advice

24 Nov

The Hows and Whys of Protecting Your Information Online

by Rocket Social Team
in Advice, Ideas
Comments

The current technological advancements have resulted to a migration of different processes and behaviors from traditional to digital.

From traditional advertisements in newspapers, radio and TV, it has now shifted to online digital marketing. From traditional banking transactions, you can now do transactions on your own through your online account.

Communication have also shifted from face to face to digital through different social networking sites.

Despite the convenience modern technology has brought to everyone’s lives, it also brings with it an opportunity for bad guys to take advantage. With everything almost connected to the internet, personal information has become more vulnerable to abuse and deceit.

The bigger problem however, is that people don’t seem to be aware of the consequences of putting their personal information online. In this post, we will discuss some of the dangers of unprotected personal information online and the different ways on how to protect your personal information.

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18 Nov

How to Prepare your Business for the Voice Search Revolution

by Rocket Social Team
in Advice, Innovation, Marketing
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Technology has developed rapidly over the past years. From buying bulks of encyclopedia to get the information you need, technology made it possible to get your answers with just a few clicks.

However, development did not stop there because we are now witnessing a rise of yet another technological revolution – the voice search. If you think that getting answers with just a few clicks is fast enough, something made it better. With voice search, you can now get your answers without using your hands.

Each year, more and more people are getting comfortable using voice search. Voice search might have been unimaginable in the past because doing it might make you appear like you are talking to yourself. And talking to yourself has an attached stigma which is that of a mental health problem.

That’s not the case anymore. According to the recent statistics, more and more people are now using voice search especially with the convenience of AI powered virtual assistants like Siri, Alexa, Cortana and many more.

Therefore, it is important to ask: How will this new technological development affect your business?

In this post, we will outline the things that you need to know about voice search: from the statistics on the use of virtual assistants to understanding the characteristics of voice search and the different SEO strategies you can use to fare through the voice search revolution.

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10 Nov

How to make Instagrammable Posts when Traveling Solo

by Rocket Social Team
in Advice, Ideas, Instagram
Comments

Traveling is always something that can produce a lot of instagrammable pictures. New place, new experiences, new posts!

When you travel, you’ll definitely have more posts than what you normally have on regular days. It’s easy to have some instagrammable posts if you are traveling with other people. You can ask them to retake the shots until you’ll have your post worthy shot.

But what is particularly challenging is when you’re traveling alone. Oh no! Does that mean that you’ll only be posting your selfies? Will your travel be one of those times where you wish you had an Instagram boyfriend to take your pictures?

Well, worry no more! Let’s take independence to a whole new level.

Traveling solo? No problem!

Learning to take instragammable pictures when traveling alone is something you can learn and be very good at.

So be worry free and bring back good memories with you because in this post, we will teach you how to create Instagrammable posts when traveling solo:

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28 Jul

Choosing the Right Social Media Platform for Your Personal Brand

by Rocket Social Team
in Advice, Social Media
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Last week, we discussed about the basics on creating your personal brand. Knowing what you’re passionate about, creating your online persona, your voice, and your look.

Now, we move forward in choosing the platforms that you should capitalize on. As we mentioned the last time, it would always be better to choose which social media platforms you should focus your campaign on. There’s nothing wrong with using them all. However, it might seem like you just want to get them all even if it’s not necessary to have them.

Each social media platform have their own strengths. Aside from popularity, their functionality should be your number one consideration.

So what are the strengths of these social media platforms and which niche would best use them?

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personnel branding
21 Jul

The Basics of Personal Branding

by Rocket Social Team
in Advice, Ideas, Marketing
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How do you stand out in the internet when it’s full of clutter? Do you think your online identity will be just a disposable waste? Do you think it would be easily overlooked like many others?
 
The internet is filled with information, including information of different talented and able individuals who left their mark in the industry. Young or old, novice or experienced, it’s all there. You may think that the competition is stiff. So, how can you compete with all the impressive profiles online?
 
Creating your personal brand may seem daunting, but it shouldn’t be something you should think as impossible. It is highly possible if you use the right tools and if you drive your content towards success. There may be no fast and easy way but the journey but we can give you a few tips on how to start.
 

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how to use itv
07 Jul

How to Maximize IGTV for Your Brand

by Rocket Social Team
in Advice, Instagram
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Last June, Instagram just launched its new addition to their long list of features – the IGTV.
 
IGTV is Instagram’s long-video format platform that allows creators to upload up to one hour of video on their “channel” (as they call it). Currently, this is only available to select creators – those who have IG accounts with a huge following (Selena Gomez, Kim K, Kevin Hart, and Lele Pons to name a few).
 
Both creators and audience can access IGTV by tapping on the orange TV button in the app, or download a stand-alone IGTV app.
 
Once you click the button, it will instantly play content from people you follow or what the algorithm thinks that you would like based on the accounts you follow and your view behavior.
 
Anything is now possible with Instagram with this TV feature. And while it is still a young one, it would be best to prepare to dive into the bigger picture and plan out on how you can maximize IGTV for your brand.
 

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instagram growth service
30 Jun

It’s Time for a Social Media Detox

by Rocket Social Team
in Advice, Ideas
Comments

 

Have you reached that point where social media is just too much for you?
 
We believe everyone has or have been or will eventually go through this phase. With millions and billions of people online (plus the dummy or bot accounts), social media is bombarded with content. No amount of filters would work. However you find a way to avoid people or content, it will somehow find its way into your timeline.
 
Plus, (and let’s admit it) there’s a lot of negativity online, too. Going through your feed is just one stressful task. You need to de-stress. Or better yet, detoxify.
 
If you’re not sure how to do it, we’ll give you a bit of a guide to follow.
 

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instagram to get more sales
02 Jun

How Social Media Can Increase Your Store Sales

by Rocket Social Team
in Advice, Social Media
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In this digital age, businesses now engage with their customers online. You could barely find a business that is not online or in social media, especially those who have online shops.
 

Maybe you’re doubting if you’ll dive into the trend. After all, social media efforts take a lot of time.
 

But do consider this: social media platforms are free. And with your target market just within reach, maybe it’s something worth investing on.
 

So if you’re not yet on social media, you might want to consider these to finally decide and help increase your store sales.
 

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customer service advice
12 May

Give the Best Chat Support to Your Customers

by Rocket Social Team
in Advice
Comments

 

People want to reach out and get support the easiest and fastest way possible. Of course, if the customer is your top priority, you also need to give the best possible channel for support.
 
Most companies would often have phone support or even emails. While technology has evolved, not everyone has a landline anymore; they have mobile phones which can seldom be used to call trunk lines. Plus, customers often complain of having long wait times and being put on hold for too long.

 

Emails, too, are a bit intimidating to use for support and would take days until they can get a reply back.
 
This is what makes live chat support the best option for everyone. With just a phone and an internet connection (which is almost everywhere now),  any customer can chat away to get help.
 
But how can you have a successful chat support? Here are a few live chat best practices you can adopt for an optimal support you can give your customers.
 

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get more followers giveaway
21 Apr

Giving Away Discounts? It Might Not Be the Best Strategy Anymore

by Rocket Social Team
in Advice
Comments

 

Some businesses think twice about giving discounts. Nobody’s really sure where the boundary lies between discounting items to earn sales or losing profit.
 
There is something enticing about discounts, especially to consumers. Of course, who wouldn’t love a price cut?
 
But discounts could be a double-edged sword for businesses. As much as you want to put out discounts so people would buy more, but doesn’t automatically equate increased profit.
 
How come it’s bad for your business? You might ask. Here are our two-cents (and most of the business gurus would tell you) why giving out discounts may be a bad idea.
 

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get more instagram followers
06 Apr

Best Instagram Filters for Spring Season

by Rocket Social Team
in Advice, Instagram
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Spring is here! And it’s one of the best season to take beautiful, colorful photos that would fit best in your Instagram feed. Especially those spring break selfies! Yey!
 
If you have an astounding IG reputation for good quality photos, now is the best time to step it up a notch. If you’re still starting to have a bit of ‘fan-base’ or following online, then give in to experimenting with your photos.
 
The best thing about spring is the natural light. Gone are the gloomy winter days. Take advantage of the light and sunshine and take awesome photos around you. Whether you want to take photo of people or environment – or even selfies – this is the perfect season.
 
But what’s an Instagram photo without a bit of fun, eh? Sure, #NoFilter sounds cool and takes a lot of skill. But there’s nothing wrong with playing around with your photos and edit them a bit, right?
 
Here are a few Instagram and VSCO filters and settings you can use for those beautiful Spring snaps!
 

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