Advice

01 Jun

Making a Sincere Campaign This Pride Month

by Rocket Social Team

in Advice, Community management, Facebook, Ideas, Marketing, Optimization, Social Media

Pride Month is here – and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should participate in. It’s tike to break the stigma and embrace all genders – whether it is through taking the fight in the streets or in your online marketing campaign.

There are a lot of issues with brands riding on the coattails of a highly-anticipated, month-long event. But one that every online marketer and brand should worry about is SINCERITY.

There’s been a lot of backlash on companies lately in their marketing strategies for Pride Month. While your intentions are pure, you can’t blame the audience if they doubt your gesture. Some would think you’re just trying to gather support for your brand from the LGBTQ community or simply just for clout.

We are all for representation and visibility but we want to make sure your marketing strategies are right on track. Here are some tips and ideas on how to market your brand this Pride Month.

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11 May

How to Grow as an Online Marketer

by Rocket Social Team

in Advice, Ideas, Marketing

It is but natural that one seeks growth in his career. This doesn’t always mean a promotion or a higher pay. Career growth could also be, and most importantly, your growth in skills on your chosen career. Hence, the importance of career development programs in every company. It is the same thing for online marketers. You too, can grow as an online marketer if you want to. Wanting to grow and learn more always stems from the desire to.

Online marketers should have that same drive as any professional. The will to grow and learn more should always be there – or even more. The very fact that online marketers depend much on the growing technology, there’s always the need to update knowledge and skills that come with the profession.

Here, we give you some suggestions to help you up your game in the online marketing industry.

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10 Apr

Blogging Tips for Young Writers

by Rocket Social Team

in Advice, Ideas

We were thinking: we were blogging here for quite a while now. So this #EncourageAYoungWriterDay, we decide to pay it forward and give some blogging tips for all you young writers out there.

One of the best exercises for writing is starting your own blog. Creating a space where you can speak out your mind or write about things you’re most interested in can help you practice and be better in your craft.

However, blogging can be a daunting task especially if you’re just starting. All this information about getting your post noticed or ranking in the search results with the use of Search Engine Optimization (SEO) techniques make you want to take a step back a bit. It’s too technical for a start, and we totally understand that.

Here, we have a few tips for you to start out. Forget about SEO and keywords first. Let’s start with simple blogging tips and habits that can help you improve and build on a niche through writing.

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16 Feb

Want to be a Twitter Beta Tester?

by Rocket Social Team

in Advice, Twitter

In a world that constantly checks what’s in and what’s not, we love to be on the edge. We’d like to dive into what’s new right away; be the first. So when we heard about becoming a Twitter beta tester, we thought: are they really considering this?

It would be a great opportunity to get the glimpse of what’s to come for Twitter, don’t you think? Well, that is now very much possible.

Twitter is opening their doors to people who can help them do beta tests with their future features. They want to know how it would fair to people who often uses Twitter, as much as they want (as experts) to test it themselves.

This sounds like a really good opportunity. It doesn’t only give you the glimpse of what is to come, but you could speak in behalf of the entire Twitterverse.

So how can you be one?

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11 Jan

Security Breach: Enhancing Your Email Security from Online Attacks

by Rocket Social Team

in Advice, Ideas

Is your company’s email security enough to stop breaches? It should be because threats are every especially online.

Others are blatantly obvious like spam pop-ups or those that can easily be detected by your anti-virus. However, there are online threats that aren’t detectable – mostly done by insistent humans (hackers) themselves.

Being vulnerable online could mean all your data and other vital information – including that of your customers – could easily be retrieved by hackers and use these information in treachery.

Just lately, concerns about email security has been challenged with a data breach of email addresses and passwords. Over 773 million emails were compromised and who knows who got it and what they do with all that data!

A company email is very vital; thus, the importance of keeping it secure. Most correspondence from partners and customers go through emails. You also make third-party authorizations and accounts by linking your company email.

Is your company prepared for any form of security breach?

Here are a few tips we could give you to protect your company’s data and enhance your online security.

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05 Jan

‘Storification’ and Other Social Media Marketing Trends in 2019

by Rocket Social Team

in Advice, Ideas, Innovation, Marketing, Social Media, Trends

social media marketing

Improve your social media presence and know the social media marketing trends this 2019.

The new year always calls for a shift in marketing strategies. What worked for your company the previous years may not be as successful as this year. It’s time to stir things up and brew something new to gather more audience and, at the same time, retain your loyal patrons.

Creating a marketing plan for your social media campaigns can be tricky – we bet you’ve proven that as a fact after your past experiences. It’s always a make-or-break kind of deal. You try to mix things up especially on which platforms to invest on, and it might work for others but not for you.

This year, we give you a few tips on how to work on your social media marketing with what could possibly be a trend to your target audience. Some of these may be familiar already, while some might be new.

So, go ahead and get some ideas from us! Weigh in your options and see which among these social media marketing trends of 2019 would work best for your brand and your target audience.

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24 Nov

The Hows and Whys of Protecting Your Information Online

by Rocket Social Team

in Advice, Ideas

The current technological advancements have resulted to a migration of different processes and behaviors from traditional to digital.

From traditional advertisements in newspapers, radio and TV, it has now shifted to online digital marketing. From traditional banking transactions, you can now do transactions on your own through your online account.

Communication have also shifted from face to face to digital through different social networking sites.

Despite the convenience modern technology has brought to everyone’s lives, it also brings with it an opportunity for bad guys to take advantage. With everything almost connected to the internet, personal information has become more vulnerable to abuse and deceit.

The bigger problem however, is that people don’t seem to be aware of the consequences of putting their personal information online. In this post, we will discuss some of the dangers of unprotected personal information online and the different ways on how to protect your personal information.

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18 Nov

How to Prepare your Business for the Voice Search Revolution

by Rocket Social Team

in Advice, Innovation, Marketing

Technology has developed rapidly over the past years. From buying bulks of encyclopedia to get the information you need, technology made it possible to get your answers with just a few clicks.

However, development did not stop there because we are now witnessing a rise of yet another technological revolution – the voice search. If you think that getting answers with just a few clicks is fast enough, something made it better. With voice search, you can now get your answers without using your hands.

Each year, more and more people are getting comfortable using voice search. Voice search might have been unimaginable in the past because doing it might make you appear like you are talking to yourself. And talking to yourself has an attached stigma which is that of a mental health problem.

That’s not the case anymore. According to the recent statistics, more and more people are now using voice search especially with the convenience of AI powered virtual assistants like Siri, Alexa, Cortana and many more.

Therefore, it is important to ask: How will this new technological development affect your business?

In this post, we will outline the things that you need to know about voice search: from the statistics on the use of virtual assistants to understanding the characteristics of voice search and the different SEO strategies you can use to fare through the voice search revolution.

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10 Nov

How to make Instagrammable Posts when Traveling Solo

by Rocket Social Team

in Advice, Ideas, Instagram

Traveling is always something that can produce a lot of instagrammable pictures. New place, new experiences, new posts!

When you travel, you’ll definitely have more posts than what you normally have on regular days. It’s easy to have some instagrammable posts if you are traveling with other people. You can ask them to retake the shots until you’ll have your post worthy shot.

But what is particularly challenging is when you’re traveling alone. Oh no! Does that mean that you’ll only be posting your selfies? Will your travel be one of those times where you wish you had an Instagram boyfriend to take your pictures?

Well, worry no more! Let’s take independence to a whole new level.

Traveling solo? No problem!

Learning to take instragammable pictures when traveling alone is something you can learn and be very good at.

So be worry free and bring back good memories with you because in this post, we will teach you how to create Instagrammable posts when traveling solo:

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28 Jul

Choosing the Right Social Media Platform for Your Personal Brand

by Rocket Social Team

in Advice, Social Media

Last week, we discussed about the basics on creating your personal brand. Knowing what you’re passionate about, creating your online persona, your voice, and your look.

Now, we move forward in choosing the platforms that you should capitalize on. As we mentioned the last time, it would always be better to choose which social media platforms you should focus your campaign on. There’s nothing wrong with using them all. However, it might seem like you just want to get them all even if it’s not necessary to have them.

Each social media platform have their own strengths. Aside from popularity, their functionality should be your number one consideration.

So what are the strengths of these social media platforms and which niche would best use them?

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personnel branding

21 Jul

The Basics of Personal Branding

by Rocket Social Team

in Advice, Ideas, Marketing

How do you stand out in the internet when it’s full of clutter? Do you think your online identity will be just a disposable waste? Do you think it would be easily overlooked like many others?

The internet is filled with information, including information of different talented and able individuals who left their mark in the industry. Young or old, novice or experienced, it’s all there. You may think that the competition is stiff. So, how can you compete with all the impressive profiles online?

Creating your personal brand may seem daunting, but it shouldn’t be something you should think as impossible. It is highly possible if you use the right tools and if you drive your content towards success. There may be no fast and easy way but the journey but we can give you a few tips on how to start.

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how to use itv

07 Jul

How to Maximize IGTV for Your Brand

by Rocket Social Team

in Advice, Instagram

Last June, Instagram just launched its new addition to their long list of features – the IGTV.

IGTV is Instagram’s long-video format platform that allows creators to upload up to one hour of video on their “channel” (as they call it). Currently, this is only available to select creators – those who have IG accounts with a huge following (Selena Gomez, Kim K, Kevin Hart, and Lele Pons to name a few).

Both creators and audience can access IGTV by tapping on the orange TV button in the app, or download a stand-alone IGTV app.

Once you click the button, it will instantly play content from people you follow or what the algorithm thinks that you would like based on the accounts you follow and your view behavior.

Anything is now possible with Instagram with this TV feature. And while it is still a young one, it would be best to prepare to dive into the bigger picture and plan out on how you can maximize IGTV for your brand.

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get more followers giveaway

21 Apr

Giving Away Discounts? It Might Not Be the Best Strategy Anymore

by Rocket Social Team

in Advice

Some businesses think twice about giving discounts. Nobody’s really sure where the boundary lies between discounting items to earn sales or losing profit.

There is something enticing about discounts, especially to consumers. Of course, who wouldn’t love a price cut?

But discounts could be a double-edged sword for businesses. As much as you want to put out discounts so people would buy more, but doesn’t automatically equate increased profit.

How come it’s bad for your business? You might ask. Here are our two-cents (and most of the business gurus would tell you) why giving out discounts may be a bad idea.

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