How to Become an Instagram Influencer

It is commonly said that a picture is worth 1,000 words, from kylie Jenner to Selena Gomez, these top Instagram influencers have made millions helping businesses grow on Instagram. Read on to find out how to become an Instagram influencer. Why

Get to Know Your Customers: A Key to Better Marketing

Are you seeing a decline on your sales? Are you blaming your marketing strategies on it? Maybe it's just not working for you anymore. And since it's Know Your Customers Day, we'll break down some practices that you might want

mental health matters
Mental Health Matters: A Personal Account

  For World Mental Health Day, we let one of our writers share her own account of her battle against depression and anxiety. Cherie has been with Rocket Social since 2017, that same year she first noticed anxiety and panic

international podcast day
International Podcast Day: Creating Engaging Podcasts

  It's International Podcast Day and we'll give you a bunch of tips about this marketing effort that only a few brands follow. Most brands won't really go into creating podcasts for marketing. Aside from it is complicated to produce

Day of Encouragement: How to Fuel Your Team to Success

We once talked about Employee Advocacy and how it can help with your marketing efforts. One of the key points in there was keeping your employees happy to make them believable advocates of your brand and products. This Day of

International Literacy Day: Social Media Literacy

Being literate at one thing (or in general) is what sets apart those who simply immerse themselves and those who really understand the dangers and other possibilities. This goes the same with social media. With the advancement of technology, it

Productivity Apps That Every Student Must Have

The student of today are so into technology. It's like they can't live without their gadgets especially their mobile phones. But while a student like you can get too many distractions from your mobile phones (social media, games, streaming, etc.),

Freebies and Giveaways You Can Give to Up Your Sales

Are you trying to gain traction in acquiring more sales for your brand lately? Your marketing smarts would tell you that creating promotions that would attract your customers is the best way to go about it. One thing you can

It’s National Selfie Day! Here’s How to Take Better Selfies!

It's National Selfie Day! And we celebrate the new technology art that is taking a selfie! Kidding aside, we know that some people really struggle in taking selfies. Let's admit it - we don't have the same perfect angles as

SEO Ranking Tips for Beginners

SEO rankings could be daunting especially the beginners. It's too technical of a path to take when all you wanted was to put up a website for your products or services. But to be more competitive to other brands, you

Making a Sincere Campaign This Pride Month

Pride Month is here - and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should

Social Media is Going Crazy Over New Snapchat Filters

Ever noticed your news feed and stories lately? People are going crazy with the new Snapchat filters that's taking

How to Grow as an Online Marketer

It is but natural that one seeks growth in his career. This doesn't always mean a promotion or a higher pay. Career growth could also be, and most importantly, your growth in skills on your chosen career. Hence, the importance

Employee Advocacy and How It Could Help Your Marketing Efforts

If you're racking your brain on how to further promote your company, you need not look far. One of the best solutions for your promotional needs are just right in front of you. That's right! Your employees. They can speak

Video Marketing Content Ideas for Small Businesses

Businesses big or small run to social media for marketing their products and services. Big businesses would like to tap into social media's potential on reaching the a wider market. As for smaller businesses, it's a cheap (even FREE) platform

Blogging Tips for Young Writers

We were thinking: we were blogging here for quite a while now. So this #EncourageAYoungWriterDay, we decide to pay it forward and give some blogging tips for all you young writers out there. One of the best exercises for writing

LinkedIn Marketing and Why You Should Consider It

Online marketing, especially in social media, has now become vast and complicated as technology advances. Now, different platforms are available, giving us various opportunities to market ourselves and our brands. In choosing a platform for online marketing, Instagram and Facebook

Take a Break from Social Media During Earth Hour

It is that time of the year again. The end of March marks as one of those days when the world unites to take care of Mother Earth and bring forth issues about the environment for Earth Hour. That one

10 Reasons Why You Should Have a LinkedIn Profile

Haven't created a LinkedIn profile yet? We understand that. Maybe you never really saw the need to make one. After all, you update your resume regularly, you're diligent in reaching out to companies, and there are online job search websites

TikTok Marketing: How to Utilize TikTok for Online Marketing

The social media industry has always been challenging when it comes to online marketing. There's always something new that comes up and you're never so sure if you want to spend time and effort in investing marketing forces there. Something

Online Safety: How Parents Can Protect Their Kids Online

The birth of the internet has opened up so many opportunities for everyone. But as time passed, that privilege was also taken advantage by predators and other evil forces. Suddenly, online safety has become a touchy topic for users and

Want to be a Twitter Beta Tester?

In a world that constantly checks what's in and what's not, we love to be on the edge. We'd like to dive into what's new right away; be the first. So when we heard about becoming a Twitter beta tester,

Instagram Updates some Features for IGTV and More

Listen up, Instagram fans, users, and loyalists! We got some news about Instagram updates coming up. The social media giant is planning on improving some app features, most of it concentrating on IGTV. The feature's growing popularity had the geniuses

Facebook Stories is Adding a Call-to-Action Button Soon

Call-to-Action straight in your Facebook Stories? Yes, that's a possibility now. Facebook is trying to brew up something new for Facebook Pages out there, especially those who love to use Stories as part of their online marketing strategy. They are

Security Breach: Enhancing Your Email Security from Online Attacks

Is your company's email security enough to stop breaches? It should be because threats are every especially online. Others are blatantly obvious like spam pop-ups or those that can easily be detected by your anti-virus. However, there are online threats

‘Storification’ and Other Social Media Marketing Trends in 2019

  The new year always calls for a shift in marketing strategies. What worked for your company the previous years may not

2019 New Year’s Resolution: Practice Good Social Media Etiquette

The year has gone fast and now it has come to its end. As we bid goodbye to 2018 and say hello to 2019, it is but necessary to be reminded of the different social media etiquettes. These social media

Social Media as a News Source: Potentials and Pitfalls

It’s official! Social media has now risen above newspapers as a source of news for Americans. In a recent study released by Pew Research Center, 20% of American adults now turn to social media to get news compared to the

Take Advantage of your Social Media Accounts this Christmas Season

  It’s that time of the year again!   With Christmas just around the corner, we’re sure that people have started writing down their Christmas wishlists.   This season is one of the most awaited season for the whole year.

The Hows and Whys of Protecting Your Information Online

The current technological advancements have resulted to a migration of different processes and behaviors from traditional to digital. From traditional advertisements in newspapers, radio and TV, it has now shifted to online digital marketing. From traditional banking transactions, you can

How to Prepare your Business for the Voice Search Revolution

Technology has developed rapidly over the past years. From buying bulks of encyclopedia to get the information you need, technology made it possible to get your answers with just a few clicks. However, development did not stop there because we

How to make Instagrammable Posts when Traveling Solo

Traveling is always something that can produce a lot of instagrammable pictures. New place, new experiences, new posts! When you travel, you’ll definitely have more posts than what you normally have on regular days. It’s easy to have some instagrammable

Five Tips to Create a Strong Online Presence in Facebook for your Business

Business advertising used to be very expensive during the times when popular media platforms were newspaper, radio and television. It was quite impossible for small businesses to publish a business-related advertisement because the rates were not affordable. But with the

Choosing the Right Social Media Platform for Your Personal Brand

Last week, we discussed about the basics on creating your personal brand. Knowing what you're passionate about, creating your online persona, your voice, and your look. Now, we move forward in choosing the platforms that you should capitalize on. As

personnel branding
The Basics of Personal Branding

How do you stand out in the internet when it's full of clutter? Do you think your online identity will be just a disposable waste? Do you think it would be easily overlooked like many others?   The internet is

how to use itv
How to Maximize IGTV for Your Brand

  Last June, Instagram just launched its new addition to their long list of features - the IGTV.   IGTV is Instagram's long-video format platform that allows creators to upload up to one hour of video on their "channel" (as

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It’s Time for a Social Media Detox

  Have you reached that point where social media is just too much for you?   We believe everyone has or have been or will eventually go through this phase. With millions and billions of people online (plus the dummy

Influencers for Your Business
Choose the Right Influencers for Your Business

  Getting an influencer to represent your brand has been an important thing for most brands lately. This is called Influencer Marketing.   This is the type of marketing which taps people called an influencer - celebrity or not. This

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How Social Media Can Increase Your Store Sales

  In this digital age, businesses now engage with their customers online. You could barely find a business that is not online or in social media, especially those who have online shops.   Maybe you're doubting if you'll dive into

customer service advice
Give the Best Chat Support to Your Customers

  People want to reach out and get support the easiest and fastest way possible. Of course, if the customer is your top priority, you also need to give the best possible channel for support.   Most companies would often

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Giving Away Discounts? It Might Not Be the Best Strategy Anymore

  Some businesses think twice about giving discounts. Nobody's really sure where the boundary lies between discounting items to earn sales or losing profit.   There is something enticing about discounts, especially to consumers. Of course, who wouldn't love a

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Best Instagram Filters for Spring Season

  Spring is here! And it's one of the best season to take beautiful, colorful photos that would fit best in your Instagram feed. Especially those spring break selfies! Yey!   If you have an astounding IG reputation for good

New Year, New Trends for Social Media

It is the new year! And with the new year comes new trends in online marketing. Most online marketing websites would suggest optimizing your social media accounts. And why not? Every platform is now a big thing in online marketing.

instagram followers for christmas
Optimize your Online Marketing for Christmas

  The season of cheer is here! So is the season of good food and gift giving.   Christmas is one of the most popular holidays around the globe - and is the busiest one for countless of businesses around