Social Media Updates: September Round-up

It's been a busy month for tech as many innovations and updates were released for the past few weeks. Social media joined that scene, too. September was full of exciting changes for almost every social media platform there is. Here

International Literacy Day: Social Media Literacy

Being literate at one thing (or in general) is what sets apart those who simply immerse themselves and those who really understand the dangers and other possibilities. This goes the same with social media. With the advancement of technology, it

Mobile Photography Tips and Tricks for Beginners

It's World Photo Day! Today, we celebrate the great art of photography by giving out a few tips and tricks on mobile photography. But before we move forward, you might ask... why celebrate World Photo Day? According to The Economic

Lazy Day? Here are Instagrammable Activities You Can Do

Feeling a little lazy today? That's because it's National Lazy Day! Imagine having a day for that?! And the best thing about it is it falls on a weekend! So you have pretty much no excuse not to celebrate this

Social Media Platforms That Ceased to Exist

Social media has been around for quite a while now. Little did we notice that it has been two decades since its rise (together with the rise of internet). Different social media platforms actually came to existence either to supplement

It’s National Selfie Day! Here’s How to Take Better Selfies!

It's National Selfie Day! And we celebrate the new technology art that is taking a selfie! Kidding aside, we know that some people really struggle in taking selfies. Let's admit it - we don't have the same perfect angles as

Making a Sincere Campaign This Pride Month

Pride Month is here - and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should

Social Media is Going Crazy Over New Snapchat Filters

Ever noticed your news feed and stories lately? People are going crazy with the new Snapchat filters that's taking

Employee Advocacy and How It Could Help Your Marketing Efforts

If you're racking your brain on how to further promote your company, you need not look far. One of the best solutions for your promotional needs are just right in front of you. That's right! Your employees. They can speak

Video Marketing Content Ideas for Small Businesses

Businesses big or small run to social media for marketing their products and services. Big businesses would like to tap into social media's potential on reaching the a wider market. As for smaller businesses, it's a cheap (even FREE) platform

LinkedIn Marketing and Why You Should Consider It

Online marketing, especially in social media, has now become vast and complicated as technology advances. Now, different platforms are available, giving us various opportunities to market ourselves and our brands. In choosing a platform for online marketing, Instagram and Facebook

10 Reasons Why You Should Have a LinkedIn Profile

Haven't created a LinkedIn profile yet? We understand that. Maybe you never really saw the need to make one. After all, you update your resume regularly, you're diligent in reaching out to companies, and there are online job search websites

Games in Snapchat? Snappables Adds Fun to Snapchat

Looks like we're all in it for a surprise from our beloved Snapchat! The social media platform has announced that they might possible launch a new feature soon. Soon enough, we'll be seeing games in Snapchat. Yes, you got that

TikTok Marketing: How to Utilize TikTok for Online Marketing

The social media industry has always been challenging when it comes to online marketing. There's always something new that comes up and you're never so sure if you want to spend time and effort in investing marketing forces there. Something

Online Safety: How Parents Can Protect Their Kids Online

The birth of the internet has opened up so many opportunities for everyone. But as time passed, that privilege was also taken advantage by predators and other evil forces. Suddenly, online safety has become a touchy topic for users and

The Pros and Cons of Facebook’s Messaging Integration

How many messaging apps do you currently have on your phone? Do you feel it is becoming too cumbersome maintaining all those? Don't you wish messaging integration would be a thing? It would surely solve everything, don't you think? During the

Instagram Updates some Features for IGTV and More

Listen up, Instagram fans, users, and loyalists! We got some news about Instagram updates coming up. The social media giant is planning on improving some app features, most of it concentrating on IGTV. The feature's growing popularity had the geniuses

Facebook Stories is Adding a Call-to-Action Button Soon

Call-to-Action straight in your Facebook Stories? Yes, that's a possibility now. Facebook is trying to brew up something new for Facebook Pages out there, especially those who love to use Stories as part of their online marketing strategy. They are

‘Storification’ and Other Social Media Marketing Trends in 2019

  The new year always calls for a shift in marketing strategies. What worked for your company the previous years may not

2019 New Year’s Resolution: Practice Good Social Media Etiquette

The year has gone fast and now it has come to its end. As we bid goodbye to 2018 and say hello to 2019, it is but necessary to be reminded of the different social media etiquettes. These social media

Social Media as a News Source: Potentials and Pitfalls

It’s official! Social media has now risen above newspapers as a source of news for Americans. In a recent study released by Pew Research Center, 20% of American adults now turn to social media to get news compared to the

Take Advantage of your Social Media Accounts this Christmas Season

  It’s that time of the year again!   With Christmas just around the corner, we’re sure that people have started writing down their Christmas wishlists.   This season is one of the most awaited season for the whole year.

How to make Thanksgiving Meaningful for Your Business Through Social Media

There a lot of things to be thankful for. But do we say thank you enough? Thanksgiving is just a few weeks away. It reminds us of all the things we should be thankful for. For businesses, it is an

Choosing the Right Social Media Platform for Your Personal Brand

Last week, we discussed about the basics on creating your personal brand. Knowing what you're passionate about, creating your online persona, your voice, and your look. Now, we move forward in choosing the platforms that you should capitalize on. As

Finally! Facebook Allows You To Filter Your Feed Using Keywords

  Don't you just hate spoilers?   How about people who just keeps on talking and posting about things you don't even care?   Or those posts that are just too hypocritical for you?   We get it. Sometimes, there

Influencers for Your Business
Choose the Right Influencers for Your Business

  Getting an influencer to represent your brand has been an important thing for most brands lately. This is called Influencer Marketing.   This is the type of marketing which taps people called an influencer - celebrity or not. This

Pinterest Now in Hootsuite

  Maintaining multiple social media accounts is never easy. That's why most online marketing specialists who handle their social media arm uses management apps to deal with their social media presence.   Hootsuite is one of the most reliable social

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How Social Media Can Increase Your Store Sales

  In this digital age, businesses now engage with their customers online. You could barely find a business that is not online or in social media, especially those who have online shops.   Maybe you're doubting if you'll dive into

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What Companies Are Still Doing Wrong with Their Social Media Marketing

  Just a month to go and we'll be halfway through the year.   If we talk about social media and online marketing, the past months were a blast. There were a lot of improvements and new features that really

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5 Instagram Live Ideas for Your Company’s Products and Services

On our previous post, we talked about how to conduct an Instagram Live. Now, we'll discuss five (5) ways on how you can present your IG Live depending on what your current needs, goal, and target should be. See if

Instagram Live Feed
A Quick Guide on How to Conduct an Instagram Live Feed

We've talked about Instagram Stories before, it's time to put your social media presence to a higher level.   One of the social media features that you should try to maximize your business is Instagram Live.   Instagram Live was

Facebook’s Security Breach and What It Could Mean to Users

  The past week must have been a busy week in the Facebook HQ. After all, any news on data and privacy breach on the biggest social media platform is a huge blow. With billions of users and their respective

Social Media and Government Regulation (Part 2)

  Last week, we discussed some reasons to consider for social media government regulation. Now, let's see how it could affect the freedom and rights of the people.   (more…)

Social Media and Government Regulation (Part 1)

  In the age when social media are at its peak, it has reached the point where people start to question: does this need government regulation?   Let's admit it. Social media has become a powerful force in shaping and

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Meet Vero!

  A new social media platform is making waves recently - and it's come to be in close competition with Facebook and Instagram. Meet Vero! The new "true" social media networking app that "does not want to make the same

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A Thumbs Down on Facebook’s Test on Downvoting Comments

Facebook has always kept their environment as healthy and positive as possible. While this may not be mostly in their control, they do everything they have in their power to maintain that within their platform.   For example, when people

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It’s More Fun with Boomerang

  Instagram's Boomerang was one of the biggest trends in social media marketing last year. SM experts and gurus have predicted that it would still be one of the trends this year.   With the rise of video marketing's popularity,

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Social Media in Times of Marketing Crisis

  It happens to the best of us. Personally, that is.   Creating a social media presence requires a lot of careful attention to details. Just one wrong move - a word, an image, a comment, reply, etc. - could

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How to Create a Successful Online Video Marketing Campaign

  Much has been said about video marketing being a 'big thing' this 2018. We shouldn't be surprised if more companies invest their online marketing efforts in creating videos and putting them up in their respective social media accounts and

New Year, New Trends for Social Media

It is the new year! And with the new year comes new trends in online marketing. Most online marketing websites would suggest optimizing your social media accounts. And why not? Every platform is now a big thing in online marketing.

Social media 2018
Online Marketing Resolutions for 2018

Out with the old; in with the new.   This has always been the mentality of everyone for the new year. And of course, online marketing is no exemption to that.   There were strategies that we loved using the

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How to Market Your Business when it’s not Holiday-ish

Let's face it. If you're not selling gift or food items, your business is most probably hushed down during the holidays.   This is the season when people are crazy about shopping for gifts like clothes, shoes, bags, toys, books,

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How to Market the Holidays to Those who Don’t Celebrate Christmas

Most of us think of Christmas as a tradition in relation to religion. It is a cultural celebration, yes; but with culture comes the religious belief of the majority.   While for Christians, this is a celebration of Christ's birth,

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Optimize your Online Marketing for Christmas

  The season of cheer is here! So is the season of good food and gift giving.   Christmas is one of the most popular holidays around the globe - and is the busiest one for countless of businesses around

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Boost Your Business with Instagram Stories

Optimizing the use of social media and their plethora of features is important for any business. Online marketers should know the trend of all of the available social platforms and must know how to navigate their way to success using

Dating Apps, Finding Romance, & Standards

  Finding romance is getting trickier the past days. Balancing work and your social life - plus, personal life - is more of a struggling juggle.   There's just little room to meet new people, get acquainted, and go on

social media for social change
Social Media for Social Change

The hashtag #MeToo has been trending on Twitter for days. Some are even still participating in this social media awareness campaign up until today.   This campaign was sparked by a series of accusations against film producer and movie mogul

Save for Later: Twitter’s Way of Bookmarking
Save for Later: Twitter’s Way of Bookmarking

You open your Twitter and scroll through the tweets. Boring... boring... bo-... oh! Something interesting and worth the read!   But you don't have much time to read it now. How about reading it later? Impossible.   Is this scene

facebook snooze
Facebook Snooze: Good or Bad Idea?

Last month, Facebook rolled out a snooze feature available to some users.   This feature would allow you to 'snooze' a specific person, pages, or group instead of unfollowing, unfriended, or completely unblocking them. This means that you can put

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Why Fashion Brands Are Investing On Instagram

Fashion brands, like other business out there, are starting to invest on Instagram. Since the platform rolled out its advertising features (and even before without it), they saw it as an excellent opportunity to put their brand forward and engage

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Best Apps to Save Instagram Stories

Since Snapchat introduced stories, other social networking apps have followed suit. You can see story features in Instagram and, now, on Facebook. But for the sake of this blog, let's focus on Instagram.   When Instagram started, grabbing other people's

5 Gadgets to Bring With You on Travel
5 Gadgets to Bring With You on Travel

Going on travel is probably one of the most exciting things you look forward to.   It's that one activity that takes your mind off things and lets you have a well-deserved rest.   (more…)

edit feature on twitter
Why Don’t We Still Have An Edit Feature, Twitter?

  Avid Twitter users get it. We need an edit feature.   For the many times you committed a grammar or typographical error, you could only scratch your head and hope you can see that 'Edit' button somewhere someday.  

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Deliciously Instagramable: Tips for Food Blogging Beginners

Instagram has been the place for good photos online. It can become an online gallery of a brand's product - be it food, clothing, or even travel.   Bloggers, on the other hand, would love to brand themselves as an

Let your social media accounts stay active - and alive!
Never Put Your Social Media Accounts to Sleep

Putting up social media accounts for your company is more of required now than it is an option. You have to put yourself out there and reach out to your audience.   The beginning is always the hardest part. Setting