Social Media

international literacy day

Being literate at one thing (or in general) is what sets apart those who simply immerse themselves and those who really understand the dangers and other possibilities. This goes the same with social media. With the advancement of technology, it is easier to get oneself drowned into the online world without getting to know the ins and outs of technology. That’s why this International Literacy Day, we want to focus on Social Media Literacy to help out netizens out there to be better social media users.

There are so many dangers in the social media world these days. One of the biggest issues we have is privacy. There’s always feeling that we are being watched and that our data will always be compromised. We can’t blame you for feeling that way, though. Through the years, there have been various data breaches especially on social media.

Another issue is on the spread of fake news. It is easy to replicate websites these days. Some of them can easily fool us for being real. And because of that, we fall prey into spreading them as if they’re real and legit news.

Social media bullying is another problem that seems to plague users online. We speak out our minds on issues but others just argue and dumbing you down by attacking you personally. It is never safe to converse or interact with people online.

These are just a few social media issues we’re facing right now. So, how do we make ourselves literate about these issues? How can we not fall victims with these predator-like problems?

To celebrate International Literacy Day, here are a few tips that might help you be more literate social media users.

It’s World Photo Day! Today, we celebrate the great art of photography by giving out a few tips and tricks on mobile photography.

But before we move forward, you might ask… why celebrate World Photo Day?

According to The Economic Times:

World Photo Day originates from the invention of the Daguerreotype, a photographic process developed by Frenchmen Louis Daguerre and Joseph Nicephore Niepce in 1837.

On January 9, 1839, the French Academy of Sciences announced the Daguerreotype process. On August 19, the French government purchased the patent and announced the invention as a gift “free to the world”.

This day is not only dedicated to those who love the craft and are passionate about the craft, but those who are willing to learn about taking photographs, too. While there are a lot of DSLR enthusiasts nowadays but let’s face it – mobile photography is the new medium.

Our phones are very accessible and the latest innovations on mobile technology allowed this one single device to do almost everything. We own a phone, we have the world in our hands. Gone were the days that mobile phones are just for calls and texts. We can do almost everything on it. Even access our very computers remotely through our phones.

One feature that every new phone mobile always boasts about is the camera. It’s not just a battle of rear cameras anymore. Nor is it on front cameras to take better selfies. We have phones now with dual cameras with different functions and capacities.

Indeed, phone photography has become so wide, it seems like everyone wants to do it. And if you’ve only just begun learning the art, here are a few tips and tricks you can do to take better photos on your phones.

Feeling a little lazy today? That’s because it’s National Lazy Day!

Imagine having a day for that?! And the best thing about it is it falls on a weekend! So you have pretty much no excuse not to celebrate this day. Hooray!

This day may be meant for lazying around but it doesn’t have to be totally unproductive. There are still a lot of activities you can do without feeling very tired at the end of the day.

Here are some tips on what you can do this National Lazy Day and feel like it’s still a productive day after all!

Social media has been around for quite a while now. Little did we notice that it has been two decades since its rise (together with the rise of internet). Different social media platforms actually came to existence either to supplement what other platforms don’t have, or to be a platform’s competition.

According to First Page Digital, social media is “an online platform used for social networking, content creation, and microblogging.” But as technology evolved, so did the purpose and definition of social media. Currently, social media could be defined as “a marketing tool for brands to expand their reach” on top of being a tool for networking.

That being said, it is understandable why some social media platforms did not survive. Some had their glory days and took a peak for quite a while and eventually just faded in the background. Others just launched and barely made it and never had the chance to become popular.

One big reason could be because they could not keep up with the demands of their users. Hence, everybody just left and migrated to other thriving platforms such as Facebook, Twitter, LinkedIn, and even Tumblr.

In this blog, we try to name a few of the most popular social media platforms back then that just wasn’t able to keep up and finally ceased to exist.

national selfie day

It’s National Selfie Day! And we celebrate the new technology art that is taking a selfie!

Kidding aside, we know that some people really struggle in taking selfies. Let’s admit it – we don’t have the same perfect angles as our favorite celebrities and bloggers on Instagram. We have different face shapes and angles, don’t always have the perfect lighting, and different phone camera qualities.

However, taking a selfie – like anything else we do – can be perfected through practice and a few tips on how to do it. So this National Selfie Day, we serve you some tips on looking great on that next selfie you take.

Pride Month is here – and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should participate in. It’s tike to break the stigma and embrace all genders – whether it is through taking the fight in the streets or in your online marketing campaign.

There are a lot of issues with brands riding on the coattails of a highly-anticipated, month-long event. But one that every online marketer and brand should worry about is SINCERITY.

There’s been a lot of backlash on companies lately in their marketing strategies for Pride Month. While your intentions are pure, you can’t blame the audience if they doubt your gesture. Some would think you’re just trying to gather support for your brand from the LGBTQ community or simply just for clout.

We are all for representation and visibility but we want to make sure your marketing strategies are right on track. Here are some tips and ideas on how to market your brand this Pride Month.

New Snapchat Filters

The new Snapchat filters are taking social media by store. | Image credit: Liz Sommer of Stayhip.com

Ever noticed your news feed and stories lately? People are going crazy with the new Snapchat filters that’s taking social media by storm.

We’ve always known Snapchat to dish out cool and funny camera filters but this batch is one for the books.

People all over the globe – from celebrities to parents (who use the filters on their babies) – have used these filters to either poke fun at themselves or others, or to see and compare their faces with their siblings, friends, or significant other. Because the new filters are very much relatable to everyone.

Here are the few Snapchat filters that people are enjoying lately.

employee-advocacy

If you’re racking your brain on how to further promote your company, you need not look far. One of the best solutions for your promotional needs are just right in front of you. That’s right! Your employees. They can speak well of your company, brand, and products or services. Plus, they are very trustworthy sources, too. This is what we call Employee Advocacy.

Employee advocacy is a marketing strategy that makes your employees instant advocates of your brand. Seems too easy, if you think of it, but it could be a bit of a challenge along the stretch.

Here, we talk about why employee advocacy can help your marketing efforts, how you convert this to social media marketing, and the challenges you’re going to face when you dive into this strategy.

Online marketing, especially in social media, has now become vast and complicated as technology advances. Now, different platforms are available, giving us various opportunities to market ourselves and our brands. In choosing a platform for online marketing, Instagram and Facebook are the first two that would come to mind. There is no question there. These two have a massive following. But have you considered LinkedIn marketing?

It’s weird, isn’t it? We know that LinkedIn is more of a professional social networking platform; that is, it was used to connect with professionals alike. It’s not the first option on your online marketing strategy. That’s no surprise for us.

But recently, companies are considering this one. It turns out that there could be more opportunities on LinkedIn than online marketers ever thought. With an increase in LinkedIn profile to date, the platform is slowly becoming a likely candidate for online marketing efforts.

How, then, can you take advantage of a brand new platform for your social media marketing efforts?

Creat a LinkedIn profile now.

Haven’t created a LinkedIn profile yet? We understand that. Maybe you never really saw the need to make one. After all, you update your resume regularly, you’re diligent in reaching out to companies, and there are online job search websites with their very own pre-formatted resume. So what do you need LinkedIn for?

It’s no question why some people don’t have a LinkedIn profile. To some, it’s just more cumbersome. Resumes are still the most convenient, popular option when it comes to employment reach.

However, technology has evolved and has affected every industry – including human resource. While some companies still accept your printed resume (some will still ask for it, really), but talent scouting and sourcing has gone online. This is where LinkedIn comes in handy for HR personnel.

With thousands and millions of talents that could qualify, it would be a whole lot easier for recruiters to do a quick search online and trim down their sources – and LinkedIn is the best place to easily find qualified individuals.

Not convinced yet? Rocket Social gives you 10 reasons to finally create that LinkedIn profile.

Looks like we’re all in it for a surprise from our beloved Snapchat! The social media platform has announced that they might possible launch a new feature soon. Soon enough, we’ll be seeing games in Snapchat.

Yes, you got that right. Games. In. Snapchat.

According to Cheddar, there have been talks that Snapchat is creating a whole new gaming platform inside the application itself. While this is not new for any social media application, Snap Inc. is looking into gaining back (or more) users to the app, and hopefully, additional revenue for the company.

While all of these are still plans at hand, here’s what we know and what we think of this move.

tiktok marketing

The social media industry has always been challenging when it comes to online marketing. There’s always something new that comes up and you’re never so sure if you want to spend time and effort in investing marketing forces there. Something comes up and dies down most of the time, right? And what’s left in the end are your usual staples: Facebook, Twitter, and Instagram.

When a new social media platform called TikTok came out, you might have asked: should I consider this for an online marketing effort? TikTok is a short video social media platform. Yes, just like what Vine was.

When Vine officially signed off, people are looking for that short video format that they all love. Funny, witty, 6-second videos drove people’s creativity at a whole new different level. Somebody just needed to step in, and TikTok came to the rescue.

However, the entry of this new social media platform has now sparked debates in the online marketing world. Some online marketers are now considering what they call as TikTok marketing. But would this be worth it in the long run? Would it be there for the long haul? Or would it just disappear like all the others?

Let’s get to know TikTok and see why people are so crazed about it, and why it is confusing online marketing efforts recently.

online safety for kids

The birth of the internet has opened up so many opportunities for everyone. But as time passed, that privilege was also taken advantage by predators and other evil forces. Suddenly, online safety has become a touchy topic for users and developers.

There are aspects of online safety that we have no control over, but there are those we can do to keep ourselves safe online.

Developers and producers are responsible for technological functions online. The least they could do is create security and privacy features, but they’re not in the position to automatically impose it. The tricky thing with these developers is we’ll never know what they’ll do with our data. Plus, they will let us agree to terms and conditions and privacy notice that just sounds like they’re keeping their hands clean to whatever would happen to our data in the future.

We, as users, on the other hand, have a lot of things to cover to keep our data private and our identities secured. From tinkering privacy settings to being vigilant on what we post, share, or fill out online.

But what if it’s our children who want to go online? Can we keep them safe?

We want to keep children away from the internet as much as possible. But we can’t keep them away from it for too long. As parents, are you ready to let them dive into the tricky online world?

Here are a few tips that you can do to keep your children safe online.

messaging-integrationmessaging-integration

How many messaging apps do you currently have on your phone? Do you feel it is becoming too cumbersome maintaining all those? Don’t you wish messaging integration would be a thing? It would surely solve everything, don’t you think?

During the advent of social messengers, people have been crazy on the platforms they prefer. Some use WhatsApp, Viber, WeChat, etc. Then, social media platforms now allowed users to send private messages to each other. Facebook has one stand-alone in Messenger, while Instagram and Twitter have integrated messaging in their respective applications.

Given a plethora of choices, many people shift from one app to another to communicate to different people for different purposes. Facebook Messenger seems to be the easiest pick since you can now send messages even to people you are not friends with. Other choose Viber to share photos because, as they say, it doesn’t deteriorate the quality and resolution of the photos. And many other reasons for each app.

But as we said, it can be cumbersome to maintain all apps at once. Not only does it eat up storage or memory on your phone, it can draw in confusion when you have to contact people all at once.

Messaging integration seems to be the answer to this. And, luckily, Facebook CEO and Founder Mark Zuckerberg has thought about doing this.

Listen up, Instagram fans, users, and loyalists! We got some news about Instagram updates coming up.

The social media giant is planning on improving some app features, most of it concentrating on IGTV. The feature’s growing popularity had the geniuses working on improving it and make it more user-friendly. This is also a move to make IGTV a good marketing platform.

What we can see on IGTV right now is most likely just the same as when it was launched. It pretty needs improvement overall, but it was a great start. The content that we see on Instagram TV are now very much varied but this variety adds up to creativity and entertainment that the platform is known for.

Want to know what Instagram got for you? Here’s a list of the app improvements you might see (or have already seen) on IG for the next days.

Call-to-Action straight in your Facebook Stories? Yes, that’s a possibility now.

Facebook is trying to brew up something new for Facebook Pages out there, especially those who love to use Stories as part of their online marketing strategy. They are currently testing a call-to-action feature right straight in your business’ stories.

Currently, pages are only allowed to post Stories like everyone else – a simple promotion photo or short video. But soon enough, businesses can now push their customers to act (or react) to their advertisements right away. Through call-to-action buttons, online marketers and various businesses can now make their Stories more than just a display of promotional creativity.

This feature is something that advertising or marketing are looking for. Something that would boost the purpose of a Facebook Story. Not only does this change the game in online marketing, but it pose a new and exciting challenge in Story production.

First, let’s get to know what are the available call-to-action functions for now. Next, we’ll discuss how you can maximize these functions to help you boost your online marketing efforts.

 

social media marketing

Improve your social media presence and know the social media marketing trends this 2019.

The new year always calls for a shift in marketing strategies. What worked for your company the previous years may not be as successful as this year. It’s time to stir things up and brew something new to gather more audience and, at the same time, retain your loyal patrons.

Creating a marketing plan for your social media campaigns can be tricky – we bet you’ve proven that as a fact after your past experiences. It’s always a make-or-break kind of deal. You try to mix things up especially on which platforms to invest on, and it might work for others but not for you.

This year, we give you a few tips on how to work on your social media marketing with what could possibly be a trend to your target audience. Some of these may be familiar already, while some might be new.

So, go ahead and get some ideas from us! Weigh in your options and see which among these social media marketing trends of 2019 would work best for your brand and your target audience.

The year has gone fast and now it has come to its end.

As we bid goodbye to 2018 and say hello to 2019, it is but necessary to be reminded of the different social media etiquettes. These social media etiquette tips can help us be more responsible in social media use.

As we say hello to the year ahead, let’s include this in our New Year’s Resolution. Being a responsible social media user can impact you, your online friends and the virtual community in a positive way.

In this blog, we will discuss about different social media etiquette that you can practice for a more fruitful and productive 2019. We will also discuss the importance of these social media etiquettes.

It’s official!

Social media has now risen above newspapers as a source of news for Americans. In a recent study released by Pew Research Center, 20% of American adults now turn to social media to get news compared to the 16% who get their news through newspapers.

Past studies show the steady decline and the steady increase (respectively) of both platforms with 20% of Americans turning to newspaper while 18% turn to social media last 2016.

 

It’s that time of the year again!
 
With Christmas just around the corner, we’re sure that people have started writing down their Christmas wishlists.
 
This season is one of the most awaited season for the whole year. It’s a time when we would share a hearty meal with our family and be thankful for all the blessings we received all year round.
 
 
As a way of showing gratitude, it has been part of our culture to give gifts to our loved ones during this celebration.
 
However, this special occasion brings along with it overcrowded places and long queues since everyone will be busy buying gifts. Despite this, many of us brave these places and queues just to make sure that we make our loved ones feel special.
 
However, with the development of technology, we are now offered an alternative solution. To avoid the holiday rush, more and more people have been turning to online shopping for a hassle-free Christmas gift buying.
 
With this opportunity, this is your chance to beef up your social media accounts to attract more clients to visit your page and purchase your products.
 
We have consolidated five simple ideas to give your social media account the Christmas spirit.
 

There a lot of things to be thankful for. But do we say thank you enough?

Thanksgiving is just a few weeks away. It reminds us of all the things we should be thankful for. For businesses, it is an opportunity to express gratitude to all the people who have been vital to its success.

In this post, we will be talking about how to make Thanksgiving truly meaningful for your business by saying thank you to everyone who contributed to its success through social media.

Saying “Thank You” is not a difficult thing to do and yet we don’t practice it often.

A simple “Thank You” can lighten up someone’s day. These two words can easily boost someone’s morale and it can motivate them further because you made them feel appreciated. This is what Thanksgiving is trying to remind us every time we celebrate the occasion.

Thank You might just be two words, but these two words are truly powerful.

In business, practicing gratitude can come a long way. Now it’s time to reflect, how often do you say thank you to people who have helped you with your business? We sure hope the answer is “very often.”

But in case your answer is a bit unfavorable, then it’s never too late.

This Thanksgiving don’t forget to say, “Thank you!” to everyone who contributed to the success of your business. And a better way to do that is through social media. It’s time to tell the whole world how much you appreciate these people.

Here’s how you can say thank you to those people and make Thanksgiving meaningful for your business through social media.

Last week, we discussed about the basics on creating your personal brand. Knowing what you’re passionate about, creating your online persona, your voice, and your look.

Now, we move forward in choosing the platforms that you should capitalize on. As we mentioned the last time, it would always be better to choose which social media platforms you should focus your campaign on. There’s nothing wrong with using them all. However, it might seem like you just want to get them all even if it’s not necessary to have them.

Each social media platform have their own strengths. Aside from popularity, their functionality should be your number one consideration.

So what are the strengths of these social media platforms and which niche would best use them?

 

Don’t you just hate spoilers?
 
How about people who just keeps on talking and posting about things you don’t even care?
 
Or those posts that are just too hypocritical for you?
 
We get it. Sometimes, there are just posts that we don’t want to see. Take the first example for instance; let’s say The Avengers: Infinity War.
 
Those who had the advantage of seeing it first keeps on blabbing about the movie, sharing news, reviews, and other online commentaries, without even the decency to consider those who haven’t seen it. Don’t you just wish you can snooze it all for a day or two?
 
Well, Facebook’s now got you covered with their new feature that allows you to filter your news feed based on keywords you don’t want to see.

Influencers for Your Business

 

Getting an influencer to represent your brand has been an important thing for most brands lately. This is called Influencer Marketing.
 
This is the type of marketing which taps people called an influencer – celebrity or not. This influencer would then post about your product or service depending on your terms and conditions as to how they post about it and how often.
 
Basically, it’s a cheaper but more efficient way of getting someone to endorse your brand.
 
But looking for an influencer could be tricky. Of course, one would like to go for people who are famous and has a huge social media following, but it could cost you a lot. Plus, it isn’t the only qualification.
 
Here are a few points you want to consider before getting an influencer (or two) for your brand.
 

 

Maintaining multiple social media accounts is never easy. That’s why most online marketing specialists who handle their social media arm uses management apps to deal with their social media presence.
 
Hootsuite is one of the most reliable social media management app out there. Companies have used it for years and have shown reliability and total innovation since.
 
Now, they once again continue their excellence in social media management by including a new Pinterest integration in their platform.

instagram to get more sales

 

In this digital age, businesses now engage with their customers online. You could barely find a business that is not online or in social media, especially those who have online shops.
 

Maybe you’re doubting if you’ll dive into the trend. After all, social media efforts take a lot of time.
 

But do consider this: social media platforms are free. And with your target market just within reach, maybe it’s something worth investing on.
 

So if you’re not yet on social media, you might want to consider these to finally decide and help increase your store sales.
 

use social media for company

 

Just a month to go and we’ll be halfway through the year.
 
If we talk about social media and online marketing, the past months were a blast. There were a lot of improvements and new features that really helped push forward businesses towards their goal.
 
But we all know that no business have done it perfectly. There would always be some setbacks, even questioning ourselves why isn’t it working?
 
There could be many answers to that question. For one, not one formula would fit every business. Every online marketing strategy would differ for each company.
 
But if you’re confident about your current practices, you might want to check a few things on what could you be doing wrong. Here are some points you can look into on what could possibly go wrong with your social media and online marketing efforts.
 

Instagram Live Feed

We’ve talked about Instagram Stories before, it’s time to put your social media presence to a higher level.

 

One of the social media features that you should try to maximize your business is Instagram Live.
 
Instagram Live was first launched in 2016. It is Instagram’s feature allowing users to do live feeds in their account. It’s pretty much like Facebook and Twitter Live but it doesn’t have a host or server. It deletes your live video after 24 hours.
 
When you go live, your followers will know it. There will be a “Live” label and indicator at the bottom of your photo on the Stories bar.
 
Doing an Instagram Live feed is a brilliant platform to promote your business, especially those who can’t afford for big promotions. That’s why it’s important to know how to do it and when to do it so you can maximize Instagram Stories for your business.
 

 

The past week must have been a busy week in the Facebook HQ. After all, any news on data and privacy breach on the biggest social media platform is a huge blow. With billions of users and their respective data, a single entity to get hold of it is like enjoying an all-you-can-eat-buffet for free.
 
Just to give you a background, Cambridge Analytica and a certain Aleksandr Kogan used an app to gather millions of data from users in 2013. Two years after, their app brought attention to Facebook and the social media giant asked Kogan and Cambridge Analytica a certification that all the data were already deleted.
 
Fast forward to 2018, it seems like the data were not deleted after all. Even worse, the data were sold. To what intents and purposes, we don’t really know for sure. Even Facebook can’t trace all that.
 
In a public apology posted by Facebook CEO Mark Zuckerberg, he mentioned the series of events that led to this breach. He also mentioned that they’ll go over through the rest of the apps, check how much user data they’re getting, and what they could do to improve on this especially with data issues at hand.
 

 

In the age when social media are at its peak, it has reached the point where people start to question: does this need government regulation?
 
Let’s admit it. Social media has become a powerful force in shaping and molding the society.
 
Recent studies have focused on it and tried to uncover the mystery that it holds over its influence on its users and audiences.
 
If we recall, the initial purpose of social media was simply to bring people together. We’ve seen stories on how social media helped reconcile families and reunite friends. Even lost pets got found with the help of social media.
 
But as years rolled, social media became a ‘tool’. It went out of being just ‘social’. It has grown to be an economic standpoint (ads, revenues, marketing, etc.), a gauge of moral compass (based on what you post), a psychological and emotional outlet, and a political tool to put forward an ideology.
 
The power of social media has grown vastly that users have gone out of control. We’ll discuss further below some ‘way out of line’ scenarios on social media.
 
And with these, is government regulation the answer? Or is there a chance that we can minimize these without government control?
 

get more instagram followers

 

A new social media platform is making waves recently – and it’s come to be in close competition with Facebook and Instagram.

Meet Vero! The new “true” social media networking app that “does not want to make the same mistakes Facebook and Instagram did”. So they say.

Let’s explore more of Vero and see if it really is worth the try.
 

facebook likes

Facebook has always kept their environment as healthy and positive as possible. While this may not be mostly in their control, they do everything they have in their power to maintain that within their platform.
 
For example, when people heard rumors about a dislike button, Facebook CEO Mark Zuckerberg was quick to respond that they’re not going to do so to keep Facebook a positive place for content and discussion.
 
But maybe, some minds were meant to change; including Zuckerberg’s.
 
Recently, some Facebook users noticed a ‘downvote’ button on comments. According to Facebook, they’re doing a little test on how users would respond and use the button, and how it would affect comments of a certain post.
 
Is this move necessary? Is Facebook going to the right direction? Would this still somehow keep the platform positive? We weigh in with some of the pros and cons.
 

use boomerang on instagram

 

Instagram’s Boomerang was one of the biggest trends in social media marketing last year. SM experts and gurus have predicted that it would still be one of the trends this year.
 
With the rise of video marketing’s popularity, Boomerang rides in on that category; since it’s not totally a video – and not a GIF, either.
 
Basically, Instagram Boomerang is a burst of shots stitched together to create a moving picture. Unlike GIFs that moves forward then loop back to the beginning, Boomerang moves forward AND back, then loop.
 
Taking creative Boomerangs would surely kick in some fun on your IG stories and posts; something that your audience would really love.
 
But how do you take creative Boomerangs exactly? Well, there’s really no exact formula but we could give you a few tips to start with.
 

get more followers

 

It happens to the best of us. Personally, that is.
 
Creating a social media presence requires a lot of careful attention to details. Just one wrong move – a word, an image, a comment, reply, etc. – could spiral you to your downfall. Even your very product and service can create a spark and ignite worse issues.
 
We sure make a few blunders here and there, but what if t happens to your company’s online marketing? Would you be ready then?
 

get more fans

 

Much has been said about video marketing being a ‘big thing’ this 2018. We shouldn’t be surprised if more companies invest their online marketing efforts in creating videos and putting them up in their respective social media accounts and YouTube channels.
 

So don’t get yourselves behind with this online marketing trend. Jump in and see how videos can convert sales for your products and services.
 

Not sure how? Here are a few tips we can throw in the hat for you to start with:
 

It is the new year! And with the new year comes new trends in online marketing.

Most online marketing websites would suggest optimizing your social media accounts. And why not? Every platform is now a big thing in online marketing.

Instagram has grown and has become one of the most influential platforms to many users especially to generations X and Z.

Facebook is still in since most mobile users are on Facebook.

While Twitter has set a decline, LinkedIn is skyrocketing lately.

With this info in mind, what should you do for your online marketing efforts this 2018? Brace yourself for the new year and map out your social media marketing plan with these tips in mind.

Social media 2018

Out with the old; in with the new.
 
This has always been the mentality of everyone for the new year. And of course, online marketing is no exemption to that.
 
There were strategies that we loved using the entire year and have resulted in a great ROI for our companies. But this doesn’t mean that these are still effective for 2018.
 
As technology continues to evolve – and target market behaviors, too – so should your online marketing strategies.
 
Here are a few of the 2017 staples that you should try to slowly let go and create some new year’s resolution for 2018:
 

Get more followers

Let’s face it. If you’re not selling gift or food items, your business is most probably hushed down during the holidays.
 
This is the season when people are crazy about shopping for gifts like clothes, shoes, bags, toys, books, and many more. Plus, all the partying and celebration requires food and drinks so people would surely rush for grocery goodies.
 
But what if your business doesn’t fall on the must-have list for the festivities?
 
Look into other factors of this season and you’ll see how some of the most uncommon, obscure businesses (at least as far as Christmas is concerned) can benefit from.
 

Social media marketing

Most of us think of Christmas as a tradition in relation to religion. It is a cultural celebration, yes; but with culture comes the religious belief of the majority.

 
While for Christians, this is a celebration of Christ’s birth, other religions don’t see Christmas that way. But that doesn’t mean they don’t celebrate Christmas at all.
 
There are many Christmas traditions that are not related to religious beliefs or practices. This season can still be celebrated by anyone.
 
So don’t worry about diverting your online marketing strategies for the holidays.
 

instagram followers for christmas

 

The season of cheer is here! So is the season of good food and gift giving.
 
Christmas is one of the most popular holidays around the globe – and is the busiest one for countless of businesses around the globe. People rush into stores and malls to shop for that perfect Christmas gift.
 
This is also a holiday where retailers – including your business – have a lot of golden opportunities to maximize and increase sales.
 
Online marketing, especially social media, can help you towards that goal. If you create the proper content, include the perfect keywords, and entice your target market with the best deals, you’re on the right track to getting the best for your sales this season.
 
Here are a few things you could do to optimize your online presence this Christmas:
 

get more instagram followers

Optimizing the use of social media and their plethora of features is important for any business. Online marketers should know the trend of all of the available social platforms and must know how to navigate their way to success using these tools.
 
Instagram, for example, has many features that businesses could explore. Posting a photo alone is already an excellent way to expose your brand. How much more if you can add more photos?
 
But IG Story is different. Instead of multiple photos which your user can simply swipe left, a story is timed and viewable for only a few seconds.
 
This actually can entice more Instagram users to follow your brand’s account, but only when it’s done right.
 
Here are a few tips you can use for to help boost your business using Instagram Stories.
 

Save for Later: Twitter’s Way of Bookmarking

You open your Twitter and scroll through the tweets. Boring… boring… bo-… oh! Something interesting and worth the read!
 
But you don’t have much time to read it now. How about reading it later? Impossible.
 
Is this scene familiar to you? Do you also scroll through hundreds of tweets at the end (or beginning) of the day, see something worthwhile yet have no time to read it?
 
Annoying, isn’t it?
 
But a great news has been flying around Twitterverse lately that’s going to solve this problem through a soon-to-be-launched ‘Save for Later’ feature.
 

facebook snooze

Last month, Facebook rolled out a snooze feature available to some users.
 
This feature would allow you to ‘snooze’ a specific person, pages, or group instead of unfollowing, unfriended, or completely unblocking them. This means that you can put them on ‘mute’ in a given timeframe; from 24 hours or up to 30 days.
 
Just by looking at the surface, this feature has a lot of advantages especially for those who want a more informative, insightful news feed.
 
However, this does not mean that it is immune to negative feedback from others. There might be some areas that people have qualms about.
 
This time, Rocket Social weighs in if the Facebook Snooze feature is a good or bad idea.
 

investing on instagram

Fashion brands, like other business out there, are starting to invest on Instagram. Since the platform rolled out its advertising features (and even before without it), they saw it as an excellent opportunity to put their brand forward and engage with their target market more.
 
Instagram presents multiple opportunities and advantages when it comes to advertising and marketing a fashion brand more than any other social networking site. In fact, companies are investing on Instagram ads than on Facebook and Twitter.
 
But why are these brands investing more on Instagram? And we’re not only talking about money here. It also includes time and effort and a lot of creativity. Here are a few reasons why the fashion industry is considering IG as more than just a gimmick.
 

gary vaynerchuck instagram

Since Snapchat introduced stories, other social networking apps have followed suit. You can see story features in Instagram and, now, on Facebook. But for the sake of this blog, let’s focus on Instagram.
 
When Instagram started, grabbing other people’s photos and videos was a big puzzle to most users. It should be because grabbing somebody else’s posts just poses a significant security issue. However, this has already been addressed through apps and online services.
 
Now, there’s IG Story.
 
This innovation goes back to the same dilemma. This one’s harder to do since IG stories only last for 24 hours.
 
Here’s where the beauty of technology comes in; thanks to diligent and dedicated programmers. There are now multiple apps – both for Android and iOS – that will enable you to save IG stories on your phone.
 
Rocket Social have handpicked a few that we like.
 

edit feature on twitter

 

Avid Twitter users get it. We need an edit feature.
 
For the many times you committed a grammar or typographical error, you could only scratch your head and hope you can see that ‘Edit’ button somewhere someday.
 
We resort to doing either deleting the tweet and type it again, with all hopes that we get everything right the second time. Or probably reply to your tweet with an asterisk which connotes an erratum.
 
Nonetheless, both are just as exhausting and tiring and, at some point, useless.
 
Why can’t Twitter have an edit feature ?
 

Let your social media accounts stay active - and alive!

Putting up social media accounts for your company is more of required now than it is an option. You have to put yourself out there and reach out to your audience.
 

The beginning is always the hardest part. Setting up accounts and making a unified branding can be tricky. However, keeping your accounts updated is more difficult.
 

There’s always a problem on what to post when nothing new seems to come up. Or a problem when something new does come up but you tend to overshare already.
 

But guess what? That’s not too difficult to resolve. All it takes is planning, creativity, and a whole lot of effort.
 

Here are a few tips that you can do to make sure that your company’s social media accounts don’t go to sleep.