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The world of business marketing and advertising have continually evolved for the past years and the news is… there’s no sign of it stopping.

We have seen how the entry of the internet changed the different approaches and strategies of marketing and advertising businesses. From traditional press releases or content generation for traditional media platforms, we have seen how the internet gave the chance for business owners to reach out directly through their clients.

Through social media, a layer or two of the advertising processes can be taken out of the situation. To illustrate this point, see illustration below:

Before: Business -> Advertising Agency -> Traditional Media Platform -> Audiences

Now: Business -> (Advertising Agency) -> Social Media Accounts -> Audiences  

Before, businesses used to tap the help of advertising agencies to create content for a certain media platform before it gets released to the public. For example, they would tap agencies to for the creation of a TV Commercial before it gets distributed to television stations. Therefore, you have to go through two third-party entities before you can reach your audiences.

But today, businesses can choose or choose not to work with advertising agencies in content creation. There is also no need for them to go through another third-party media platform because they can directly upload it in their own online platforms.

However, with the fast-evolving changes in the digital marketing landscape, it is difficult to take advertising agencies out of the equation. The digital developments this year might become obsolete a few years after so you need to be flexible and fast enough to adapt to these changes. If you are slow to cope with these changes, then you’ll surely be left behind.

This 2019, there will be new sets of digital trends that will revolutionize the field of advertising – again.

And the news is… there’s no sign of it stopping.

In this post, we will talk about the upcoming digital trends in 2019. This will help you set your expectations and adjust your marketing plan to keep up with the projected changes.

With more than 500 million active accounts worldwide and 80% of these accounts following a business profile, Instagram is surely a viable platform to advertise your business.

Just like other social media platforms, you need to exert effort in increasing your organic followers in order to convert them into sales.

Promoting your business in Instagram is more than just numbers. Yes, we want to brag about the high number of followers our account has but if these followers aren’t real ones then it will lose its purpose.

In an ever-changing landscape of business advertising where the internet now becomes the main platform of advertising, it is but necessary to know about the different ways to genuinely increase your Instagram following.

In this post, we will be giving you some tips on how to increase your IG followers.

Who are the ‘Generation Z’ and why should any brand be concerned about marketing to this specific audience?

The Generation Z-ers are those born in the 90’s up to the early 2000’s. They are today’s young ones – teenagers to young adults.

Unlike the generation before them, the Generation Z are more into the digital stuff. They were born into the world where technology was already vastly improved. Today, they are the market of social media platforms such as Facebook, Twitter, and Instagram.

Crafting a social media marketing campaign for them is not as easy as your usual bread-and-butter, run-off-the-mill strategies. This generation is more particular with the brands they choose, the personalities they follow, and the campaigns that catch their attention.

So how do you craft a campaign at a generation that’s too critical?

It is the new year! And with the new year comes new trends in online marketing.

Most online marketing websites would suggest optimizing your social media accounts. And why not? Every platform is now a big thing in online marketing.

Instagram has grown and has become one of the most influential platforms to many users especially to generations X and Z.

Facebook is still in since most mobile users are on Facebook.

While Twitter has set a decline, LinkedIn is skyrocketing lately.

With this info in mind, what should you do for your online marketing efforts this 2018? Brace yourself for the new year and map out your social media marketing plan with these tips in mind.