It’s been a busy month for tech as many innovations and updates were released for the past few weeks. Social media joined that scene, too. September was full of exciting changes for almost every social media platform there is. Here are a few social media updates that you might have missed out.
It’s World Photo Day! Today, we celebrate the great art of photography by giving out a few tips and tricks on mobile photography.
But before we move forward, you might ask… why celebrate World Photo Day?
According to The Economic Times:
World Photo Day originates from the invention of the Daguerreotype, a photographic process developed by Frenchmen Louis Daguerre and Joseph Nicephore Niepce in 1837.
On January 9, 1839, the French Academy of Sciences announced the Daguerreotype process. On August 19, the French government purchased the patent and announced the invention as a gift “free to the world”.
This day is not only dedicated to those who love the craft and are passionate about the craft, but those who are willing to learn about taking photographs, too. While there are a lot of DSLR enthusiasts nowadays but let’s face it – mobile photography is the new medium.
Our phones are very accessible and the latest innovations on mobile technology allowed this one single device to do almost everything. We own a phone, we have the world in our hands. Gone were the days that mobile phones are just for calls and texts. We can do almost everything on it. Even access our very computers remotely through our phones.
One feature that every new phone mobile always boasts about is the camera. It’s not just a battle of rear cameras anymore. Nor is it on front cameras to take better selfies. We have phones now with dual cameras with different functions and capacities.
Indeed, phone photography has become so wide, it seems like everyone wants to do it. And if you’ve only just begun learning the art, here are a few tips and tricks you can do to take better photos on your phones.
Feeling a little lazy today? That’s because it’s National Lazy Day!
Imagine having a day for that?! And the best thing about it is it falls on a weekend! So you have pretty much no excuse not to celebrate this day. Hooray!
This day may be meant for lazying around but it doesn’t have to be totally unproductive. There are still a lot of activities you can do without feeling very tired at the end of the day.
Here are some tips on what you can do this National Lazy Day and feel like it’s still a productive day after all!
It’s National Selfie Day! And we celebrate the new technology art that is taking a selfie!
Kidding aside, we know that some people really struggle in taking selfies. Let’s admit it – we don’t have the same perfect angles as our favorite celebrities and bloggers on Instagram. We have different face shapes and angles, don’t always have the perfect lighting, and different phone camera qualities.
However, taking a selfie – like anything else we do – can be perfected through practice and a few tips on how to do it. So this National Selfie Day, we serve you some tips on looking great on that next selfie you take.
How many messaging apps do you currently have on your phone? Do you feel it is becoming too cumbersome maintaining all those? Don’t you wish messaging integration would be a thing? It would surely solve everything, don’t you think?
During the advent of social messengers, people have been crazy on the platforms they prefer. Some use WhatsApp, Viber, WeChat, etc. Then, social media platforms now allowed users to send private messages to each other. Facebook has one stand-alone in Messenger, while Instagram and Twitter have integrated messaging in their respective applications.
Given a plethora of choices, many people shift from one app to another to communicate to different people for different purposes. Facebook Messenger seems to be the easiest pick since you can now send messages even to people you are not friends with. Other choose Viber to share photos because, as they say, it doesn’t deteriorate the quality and resolution of the photos. And many other reasons for each app.
But as we said, it can be cumbersome to maintain all apps at once. Not only does it eat up storage or memory on your phone, it can draw in confusion when you have to contact people all at once.
Messaging integration seems to be the answer to this. And, luckily, Facebook CEO and Founder Mark Zuckerberg has thought about doing this.
Listen up, Instagram fans, users, and loyalists! We got some news about Instagram updates coming up.
The social media giant is planning on improving some app features, most of it concentrating on IGTV. The feature’s growing popularity had the geniuses working on improving it and make it more user-friendly. This is also a move to make IGTV a good marketing platform.
What we can see on IGTV right now is most likely just the same as when it was launched. It pretty needs improvement overall, but it was a great start. The content that we see on Instagram TV are now very much varied but this variety adds up to creativity and entertainment that the platform is known for.
Want to know what Instagram got for you? Here’s a list of the app improvements you might see (or have already seen) on IG for the next days.
Traveling is always something that can produce a lot of instagrammable pictures. New place, new experiences, new posts!
When you travel, you’ll definitely have more posts than what you normally have on regular days. It’s easy to have some instagrammable posts if you are traveling with other people. You can ask them to retake the shots until you’ll have your post worthy shot.
But what is particularly challenging is when you’re traveling alone. Oh no! Does that mean that you’ll only be posting your selfies? Will your travel be one of those times where you wish you had an Instagram boyfriend to take your pictures?
Well, worry no more! Let’s take independence to a whole new level.
Traveling solo? No problem!
Learning to take instragammable pictures when traveling alone is something you can learn and be very good at.
So be worry free and bring back good memories with you because in this post, we will teach you how to create Instagrammable posts when traveling solo:
It’s the first week of October and it only means that Halloween is just around the corner!
So, are you ready for another spooky treat? Have you decided what character are you going to be this year? And have you imagined what make up are you gonna put on?
If your answer is NO, worry no more! This post will help you gear up for another chilliiiiiing Halloween.
We have outlined some costume ideas that you can choose from and some make up tips that you can use to compliment your costume.
You still have a few weeks so let’s get started!
Last June, Instagram just launched its new addition to their long list of features – the IGTV.
IGTV is Instagram’s long-video format platform that allows creators to upload up to one hour of video on their “channel” (as they call it). Currently, this is only available to select creators – those who have IG accounts with a huge following (Selena Gomez, Kim K, Kevin Hart, and Lele Pons to name a few).
Both creators and audience can access IGTV by tapping on the orange TV button in the app, or download a stand-alone IGTV app.
Once you click the button, it will instantly play content from people you follow or what the algorithm thinks that you would like based on the accounts you follow and your view behavior.
Anything is now possible with Instagram with this TV feature. And while it is still a young one, it would be best to prepare to dive into the bigger picture and plan out on how you can maximize IGTV for your brand.
Instagram has been rolling out new features lately (and will still be in the near feature). It’s making the app more exciting to use with lots of room for creativity.
Here are a few features to watch out for. Some might just be rumors yet, but they sure stir up excitement.
Here’s a familiar scenario:
You open your Instagram account, scroll up your entire feed, and… BOOM! An Instagram post of your favorite restaurant promotion their best-seller or new offering. Yummy, right? Then, you find yourself wanting it more than ever. And in an instant!
Don’t worry. Instagram got you covered with all your food cravings and . Their new integration now allows users to book a table or make a reservation right inside the application.
On our previous post, we talked about how to conduct an Instagram Live.
Now, we’ll discuss five (5) ways on how you can present your IG Live depending on what your current needs, goal, and target should be.
See if these would fit well into your online marketing goals and go ahead and prepare for it!
We’ve talked about Instagram Stories before, it’s time to put your social media presence to a higher level.
One of the social media features that you should try to maximize your business is Instagram Live.
Instagram Live was first launched in 2016. It is Instagram’s feature allowing users to do live feeds in their account. It’s pretty much like Facebook and Twitter Live but it doesn’t have a host or server. It deletes your live video after 24 hours.
When you go live, your followers will know it. There will be a “Live” label and indicator at the bottom of your photo on the Stories bar.
Doing an Instagram Live feed is a brilliant platform to promote your business, especially those who can’t afford for big promotions. That’s why it’s important to know how to do it and when to do it so you can maximize Instagram Stories for your business.
Spring is here! And it’s one of the best season to take beautiful, colorful photos that would fit best in your Instagram feed. Especially those spring break selfies! Yey!
If you have an astounding IG reputation for good quality photos, now is the best time to step it up a notch. If you’re still starting to have a bit of ‘fan-base’ or following online, then give in to experimenting with your photos.
The best thing about spring is the natural light. Gone are the gloomy winter days. Take advantage of the light and sunshine and take awesome photos around you. Whether you want to take photo of people or environment – or even selfies – this is the perfect season.
But what’s an Instagram photo without a bit of fun, eh? Sure, #NoFilter sounds cool and takes a lot of skill. But there’s nothing wrong with playing around with your photos and edit them a bit, right?
Here are a few Instagram and VSCO filters and settings you can use for those beautiful Spring snaps!
Instagram’s Boomerang was one of the biggest trends in social media marketing last year. SM experts and gurus have predicted that it would still be one of the trends this year.
With the rise of video marketing’s popularity, Boomerang rides in on that category; since it’s not totally a video – and not a GIF, either.
Basically, Instagram Boomerang is a burst of shots stitched together to create a moving picture. Unlike GIFs that moves forward then loop back to the beginning, Boomerang moves forward AND back, then loop.
Taking creative Boomerangs would surely kick in some fun on your IG stories and posts; something that your audience would really love.
But how do you take creative Boomerangs exactly? Well, there’s really no exact formula but we could give you a few tips to start with.
With over 800 million users, who wouldn’t want to market on Instagram?
Instagram, a social media platform and mobile app for photos and videos, have ballooned their numbers over the years. What seemed to be a simple photo-sharing platform has become one of – if not – the biggest social media platforms in online marketing.
Companies have invested in using the platform to increase brand followers, loyalty, and sales. And so far, it has never let them down.
So what’s in store for the merchants using Instagram?
Here are a few trends that are set to emerge this year. Some of them are still in progress, while some are already evident in the app.
The season of cheer is here! So is the season of good food and gift giving.
Christmas is one of the most popular holidays around the globe – and is the busiest one for countless of businesses around the globe. People rush into stores and malls to shop for that perfect Christmas gift.
This is also a holiday where retailers – including your business – have a lot of golden opportunities to maximize and increase sales.
Online marketing, especially social media, can help you towards that goal. If you create the proper content, include the perfect keywords, and entice your target market with the best deals, you’re on the right track to getting the best for your sales this season.
Here are a few things you could do to optimize your online presence this Christmas:
Optimizing the use of social media and their plethora of features is important for any business. Online marketers should know the trend of all of the available social platforms and must know how to navigate their way to success using these tools.
Instagram, for example, has many features that businesses could explore. Posting a photo alone is already an excellent way to expose your brand. How much more if you can add more photos?
But IG Story is different. Instead of multiple photos which your user can simply swipe left, a story is timed and viewable for only a few seconds.
This actually can entice more Instagram users to follow your brand’s account, but only when it’s done right.
Here are a few tips you can use for to help boost your business using Instagram Stories.
Fashion brands, like other business out there, are starting to invest on Instagram. Since the platform rolled out its advertising features (and even before without it), they saw it as an excellent opportunity to put their brand forward and engage with their target market more.
Instagram presents multiple opportunities and advantages when it comes to advertising and marketing a fashion brand more than any other social networking site. In fact, companies are investing on Instagram ads than on Facebook and Twitter.
But why are these brands investing more on Instagram? And we’re not only talking about money here. It also includes time and effort and a lot of creativity. Here are a few reasons why the fashion industry is considering IG as more than just a gimmick.
Since Snapchat introduced stories, other social networking apps have followed suit. You can see story features in Instagram and, now, on Facebook. But for the sake of this blog, let’s focus on Instagram.
When Instagram started, grabbing other people’s photos and videos was a big puzzle to most users. It should be because grabbing somebody else’s posts just poses a significant security issue. However, this has already been addressed through apps and online services.
Now, there’s IG Story.
This innovation goes back to the same dilemma. This one’s harder to do since IG stories only last for 24 hours.
Here’s where the beauty of technology comes in; thanks to diligent and dedicated programmers. There are now multiple apps – both for Android and iOS – that will enable you to save IG stories on your phone.
Rocket Social have handpicked a few that we like.
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