Facebook Archives - Rocket Social

01 Jun

Making a Sincere Campaign This Pride Month

in Advice, Community management, Facebook, Ideas, Marketing, Optimization, Social Media

Pride Month is here – and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should participate in. It’s tike to break the stigma and embrace all genders – whether it is through taking the fight in the streets or in your online marketing campaign.

There are a lot of issues with brands riding on the coattails of a highly-anticipated, month-long event. But one that every online marketer and brand should worry about is SINCERITY.

There’s been a lot of backlash on companies lately in their marketing strategies for Pride Month. While your intentions are pure, you can’t blame the audience if they doubt your gesture. Some would think you’re just trying to gather support for your brand from the LGBTQ community or simply just for clout.

We are all for representation and visibility but we want to make sure your marketing strategies are right on track. Here are some tips and ideas on how to market your brand this Pride Month.

09 Feb

The Pros and Cons of Facebook’s Messaging Integration

by Rocket Social Team

in Facebook, Ideas, Instagram, Social Media, Trends

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How many messaging apps do you currently have on your phone? Do you feel it is becoming too cumbersome maintaining all those? Don’t you wish messaging integration would be a thing? It would surely solve everything, don’t you think?

During the advent of social messengers, people have been crazy on the platforms they prefer. Some use WhatsApp, Viber, WeChat, etc. Then, social media platforms now allowed users to send private messages to each other. Facebook has one stand-alone in Messenger, while Instagram and Twitter have integrated messaging in their respective applications.

Given a plethora of choices, many people shift from one app to another to communicate to different people for different purposes. Facebook Messenger seems to be the easiest pick since you can now send messages even to people you are not friends with. Other choose Viber to share photos because, as they say, it doesn’t deteriorate the quality and resolution of the photos. And many other reasons for each app.

But as we said, it can be cumbersome to maintain all apps at once. Not only does it eat up storage or memory on your phone, it can draw in confusion when you have to contact people all at once.

Messaging integration seems to be the answer to this. And, luckily, Facebook CEO and Founder Mark Zuckerberg has thought about doing this.

26 Jan

Facebook Stories is Adding a Call-to-Action Button Soon

by Rocket Social Team

in Facebook, Marketing, Optimization, Social Media

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Call-to-Action straight in your Facebook Stories? Yes, that’s a possibility now.

Facebook is trying to brew up something new for Facebook Pages out there, especially those who love to use Stories as part of their online marketing strategy. They are currently testing a call-to-action feature right straight in your business’ stories.

Currently, pages are only allowed to post Stories like everyone else – a simple promotion photo or short video. But soon enough, businesses can now push their customers to act (or react) to their advertisements right away. Through call-to-action buttons, online marketers and various businesses can now make their Stories more than just a display of promotional creativity.

This feature is something that advertising or marketing are looking for. Something that would boost the purpose of a Facebook Story. Not only does this change the game in online marketing, but it pose a new and exciting challenge in Story production.

First, let’s get to know what are the available call-to-action functions for now. Next, we’ll discuss how you can maximize these functions to help you boost your online marketing efforts.

12 Oct

Five Tips to Create a Strong Online Presence in Facebook for your Business

by Rocket Social Team

in Facebook, Ideas, Marketing

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Business advertising used to be very expensive during the times when popular media platforms were newspaper, radio and television. It was quite impossible for small businesses to publish a business-related advertisement because the rates were not affordable.

But with the advent of the internet and social media, businesses (small or big) are given the chance to promote their products.

One of the most popular and viable platform for business advertising is the social media giant, Facebook. With billions of users around the globe, your audience reach can be limitless (theoretically).

If you’ll take time to observe your Facebook account, you can see your business minded friends are already taking advantage of the platform. For instance, one of your friends might have posted some of her pre-loved clothes for sale or you might be seeing posts of another friend promoting her baked products.

In cases where you’re looking at short term business, Facebook can be very helpful. You sell products and promote it without spending a dime. But if you are looking at a long-term and a more sustainable business, that’s not necessarily the case.

If you want to maximize the potential of Facebook as a marketing tool, then it is a misconception to think that you don’t have to spend money for it.

Let’s take the case of Julia who decided to stop working full time to focus on selling her baked goodies online. She posted pictures of her items in a Facebook Page she newly created for her business. She even set the privacy setting of her posts to public, so it can be easily shared and will be easily viewed.

She didn’t want to spend money, so she invited her immediate family and friends to her business account.

But it is important to ponder on the following questions: Was she able to reach her target audience? Was she able to maximize the potential of Facebook as a marketing platform for her business? How can she set herself apart from other online clothing stores? How can she draw more followers or more clients to her Facebook page?

14 Jul

Finally! Facebook Allows You To Filter Your Feed Using Keywords

by Rocket Social Team

in Facebook, Social Media

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Don’t you just hate spoilers?

How about people who just keeps on talking and posting about things you don’t even care?

Or those posts that are just too hypocritical for you?

We get it. Sometimes, there are just posts that we don’t want to see. Take the first example for instance; let’s say The Avengers: Infinity War.

Those who had the advantage of seeing it first keeps on blabbing about the movie, sharing news, reviews, and other online commentaries, without even the decency to consider those who haven’t seen it. Don’t you just wish you can snooze it all for a day or two?

Well, Facebook’s now got you covered with their new feature that allows you to filter your news feed based on keywords you don’t want to see.

14 Apr

Facebook is Looking Into an ‘Unsend’ Option for Messenger

by Rocket Social Team

in Facebook

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The word’s out. Facebook CEO Mark Zuckerberg has indeed deleted some of his messages sent to recipients on Messenger. While this is not possible for others, it is for Zuckerberg. Guess being CEO has a lot of perks, right?

But now the word’s out, Facebook said they’re only testing the ‘Unsend’ feature before rolling it out for public use (or so they said).

How would this feature work? What, then, does this imply to the users and their privacy? Will this affect people’s conversations? Let’s discuss these shortly.