Community management

 

Maintaining multiple social media accounts is never easy. That’s why most online marketing specialists who handle their social media arm uses management apps to deal with their social media presence.
 
Hootsuite is one of the most reliable social media management app out there. Companies have used it for years and have shown reliability and total innovation since.
 
Now, they once again continue their excellence in social media management by including a new Pinterest integration in their platform.

use social media for company

 

Just a month to go and we’ll be halfway through the year.
 
If we talk about social media and online marketing, the past months were a blast. There were a lot of improvements and new features that really helped push forward businesses towards their goal.
 
But we all know that no business have done it perfectly. There would always be some setbacks, even questioning ourselves why isn’t it working?
 
There could be many answers to that question. For one, not one formula would fit every business. Every online marketing strategy would differ for each company.
 
But if you’re confident about your current practices, you might want to check a few things on what could you be doing wrong. Here are some points you can look into on what could possibly go wrong with your social media and online marketing efforts.
 

Social media 2018

Out with the old; in with the new.
 
This has always been the mentality of everyone for the new year. And of course, online marketing is no exemption to that.
 
There were strategies that we loved using the entire year and have resulted in a great ROI for our companies. But this doesn’t mean that these are still effective for 2018.
 
As technology continues to evolve – and target market behaviors, too – so should your online marketing strategies.
 
Here are a few of the 2017 staples that you should try to slowly let go and create some new year’s resolution for 2018:
 

Social media marketing

Most of us think of Christmas as a tradition in relation to religion. It is a cultural celebration, yes; but with culture comes the religious belief of the majority.

 
While for Christians, this is a celebration of Christ’s birth, other religions don’t see Christmas that way. But that doesn’t mean they don’t celebrate Christmas at all.
 
There are many Christmas traditions that are not related to religious beliefs or practices. This season can still be celebrated by anyone.
 
So don’t worry about diverting your online marketing strategies for the holidays.
 

Let your social media accounts stay active - and alive!

Putting up social media accounts for your company is more of required now than it is an option. You have to put yourself out there and reach out to your audience.
 

The beginning is always the hardest part. Setting up accounts and making a unified branding can be tricky. However, keeping your accounts updated is more difficult.
 

There’s always a problem on what to post when nothing new seems to come up. Or a problem when something new does come up but you tend to overshare already.
 

But guess what? That’s not too difficult to resolve. All it takes is planning, creativity, and a whole lot of effort.
 

Here are a few tips that you can do to make sure that your company’s social media accounts don’t go to sleep.
 

Chat bots can be a great investment for your business.

Gone were the days when companies would value volume of calls over the quality of customer service they give to their prospects or customers. Now, they are more customer-centric.
 
More companies are giving importance to customer experience; giving weight more on the quality of calls over the shortest call time.
 
But with agents spending their valuable time trying to give satisfaction to just one customer, this could leave all the others who might need the same amount of attention unable to reach you.
 
This is where some companies take advantage of chatbots.