Optimization

SEO rankings could be daunting especially the beginners. It’s too technical of a path to take when all you wanted was to put up a website for your products or services. But to be more competitive to other brands, you must know how to optimize your website.

Search Engine Optimization or SEO, according to Search Engine Land, is “the process of getting (website) traffic from free, organic, or natural search results on search engines. Getting organic traffic on your website is a tall order, but it’s not impossible. With the proper techniques and practice, you’ll soon drive traffic to your site.

However, for beginners, you can just take things slow. Do the little things that you can start doing and up your game once you get the hang of it and go apply more complex SEO techniques.

Here are some SEO ranking tips for beginners like you who wants to drive traffic to your website organically.

Read More

Pride Month is here – and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should participate in. It’s tike to break the stigma and embrace all genders – whether it is through taking the fight in the streets or in your online marketing campaign.

There are a lot of issues with brands riding on the coattails of a highly-anticipated, month-long event. But one that every online marketer and brand should worry about is SINCERITY.

There’s been a lot of backlash on companies lately in their marketing strategies for Pride Month. While your intentions are pure, you can’t blame the audience if they doubt your gesture. Some would think you’re just trying to gather support for your brand from the LGBTQ community or simply just for clout.

We are all for representation and visibility but we want to make sure your marketing strategies are right on track. Here are some tips and ideas on how to market your brand this Pride Month.

Read More
Call-to-Action straight in your Facebook Stories? Yes, that’s a possibility now.

Facebook is trying to brew up something new for Facebook Pages out there, especially those who love to use Stories as part of their online marketing strategy. They are currently testing a call-to-action feature right straight in your business’ stories.

Currently, pages are only allowed to post Stories like everyone else – a simple promotion photo or short video. But soon enough, businesses can now push their customers to act (or react) to their advertisements right away. Through call-to-action buttons, online marketers and various businesses can now make their Stories more than just a display of promotional creativity.

This feature is something that advertising or marketing are looking for. Something that would boost the purpose of a Facebook Story. Not only does this change the game in online marketing, but it pose a new and exciting challenge in Story production.

First, let’s get to know what are the available call-to-action functions for now. Next, we’ll discuss how you can maximize these functions to help you boost your online marketing efforts.

Read More