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Innovation

30 Sep

International Podcast Day: Creating Engaging Podcasts

by Rocket Social Team
in Advice, Ideas, Innovation, Marketing
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international podcast day

It’s International Podcast Day and we’ll give you a bunch of tips about this marketing effort that only a few brands follow. Most brands won’t really go into creating podcasts for marketing. Aside from it is complicated to produce one, there’s no sure way to capture the audience.

It is understandable why brands don’t go for podcasts. Social media marketing is easier and better, right? But this doesn’t mean that you shouldn’t give it a try. Sometimes, trying something new and going outside of the box would help you in your marketing efforts.

So, how do you dive into the new world of podcasting?

Here, we give you some beginner’s tips on how you can create a podcast that is engaging to your target audience.

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31 Aug

Productivity Apps That Every Student Must Have

by Rocket Social Team
in Advice, Ideas, Innovation, Non classé, Technology
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student productivity apps

The student of today are so into technology. It’s like they can’t live without their gadgets especially their mobile phones. But while a student like you can get too many distractions from your mobile phones (social media, games, streaming, etc.), why not try to download productivity apps that can help you with your studies?

Your phone doesn’t have to be all about the fun. It’s also a powerful tool that can help you ease your work load. We gathered some of the best productivity apps that you could download to help you focus and organize your tasks to accomplish for school. We categorized them by functionality so you can choose one of each that suits you best.

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16 Mar

Games in Snapchat? Snappables Adds Fun to Snapchat

by Rocket Social Team
in Ideas, Innovation, Mobile, Social Media, Trends
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Looks like we’re all in it for a surprise from our beloved Snapchat! The social media platform has announced that they might possible launch a new feature soon. Soon enough, we’ll be seeing games in Snapchat.

Yes, you got that right. Games. In. Snapchat.

According to Cheddar, there have been talks that Snapchat is creating a whole new gaming platform inside the application itself. While this is not new for any social media application, Snap Inc. is looking into gaining back (or more) users to the app, and hopefully, additional revenue for the company.

While all of these are still plans at hand, here’s what we know and what we think of this move.

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02 Mar

TikTok Marketing: How to Utilize TikTok for Online Marketing

by Rocket Social Team
in Ideas, Innovation, Marketing, Social Media, Technology, Trending, Trends
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tiktok marketing

The social media industry has always been challenging when it comes to online marketing. There’s always something new that comes up and you’re never so sure if you want to spend time and effort in investing marketing forces there. Something comes up and dies down most of the time, right? And what’s left in the end are your usual staples: Facebook, Twitter, and Instagram.

When a new social media platform called TikTok came out, you might have asked: should I consider this for an online marketing effort? TikTok is a short video social media platform. Yes, just like what Vine was.

When Vine officially signed off, people are looking for that short video format that they all love. Funny, witty, 6-second videos drove people’s creativity at a whole new different level. Somebody just needed to step in, and TikTok came to the rescue.

However, the entry of this new social media platform has now sparked debates in the online marketing world. Some online marketers are now considering what they call as TikTok marketing. But would this be worth it in the long run? Would it be there for the long haul? Or would it just disappear like all the others?

Let’s get to know TikTok and see why people are so crazed about it, and why it is confusing online marketing efforts recently.

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05 Jan

‘Storification’ and Other Social Media Marketing Trends in 2019

by Rocket Social Team
in Advice, Ideas, Innovation, Marketing, Social Media, Trends
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social media marketing

Improve your social media presence and know the social media marketing trends this 2019.

The new year always calls for a shift in marketing strategies. What worked for your company the previous years may not be as successful as this year. It’s time to stir things up and brew something new to gather more audience and, at the same time, retain your loyal patrons.

Creating a marketing plan for your social media campaigns can be tricky – we bet you’ve proven that as a fact after your past experiences. It’s always a make-or-break kind of deal. You try to mix things up especially on which platforms to invest on, and it might work for others but not for you.

This year, we give you a few tips on how to work on your social media marketing with what could possibly be a trend to your target audience. Some of these may be familiar already, while some might be new.

So, go ahead and get some ideas from us! Weigh in your options and see which among these social media marketing trends of 2019 would work best for your brand and your target audience.

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18 Nov

How to Prepare your Business for the Voice Search Revolution

by Rocket Social Team
in Advice, Innovation, Marketing
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Technology has developed rapidly over the past years. From buying bulks of encyclopedia to get the information you need, technology made it possible to get your answers with just a few clicks.

However, development did not stop there because we are now witnessing a rise of yet another technological revolution – the voice search. If you think that getting answers with just a few clicks is fast enough, something made it better. With voice search, you can now get your answers without using your hands.

Each year, more and more people are getting comfortable using voice search. Voice search might have been unimaginable in the past because doing it might make you appear like you are talking to yourself. And talking to yourself has an attached stigma which is that of a mental health problem.

That’s not the case anymore. According to the recent statistics, more and more people are now using voice search especially with the convenience of AI powered virtual assistants like Siri, Alexa, Cortana and many more.

Therefore, it is important to ask: How will this new technological development affect your business?

In this post, we will outline the things that you need to know about voice search: from the statistics on the use of virtual assistants to understanding the characteristics of voice search and the different SEO strategies you can use to fare through the voice search revolution.

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