Business advertising used to be very expensive during the times when popular media platforms were newspaper, radio and television. It was quite impossible for small businesses to publish a business-related advertisement because the rates were not affordable.
But with the advent of the internet and social media, businesses (small or big) are given the chance to promote their products.
One of the most popular and viable platform for business advertising is the social media giant, Facebook. With billions of users around the globe, your audience reach can be limitless (theoretically).
If you’ll take time to observe your Facebook account, you can see your business minded friends are already taking advantage of the platform. For instance, one of your friends might have posted some of her pre-loved clothes for sale or you might be seeing posts of another friend promoting her baked products.
In cases where you’re looking at short term business, Facebook can be very helpful. You sell products and promote it without spending a dime. But if you are looking at a long-term and a more sustainable business, that’s not necessarily the case.
If you want to maximize the potential of Facebook as a marketing tool, then it is a misconception to think that you don’t have to spend money for it.
Let’s take the case of Julia who decided to stop working full time to focus on selling her baked goodies online. She posted pictures of her items in a Facebook Page she newly created for her business. She even set the privacy setting of her posts to public, so it can be easily shared and will be easily viewed.
She didn’t want to spend money, so she invited her immediate family and friends to her business account.
But it is important to ponder on the following questions: Was she able to reach her target audience? Was she able to maximize the potential of Facebook as a marketing platform for her business? How can she set herself apart from other online clothing stores? How can she draw more followers or more clients to her Facebook page?