Ideas

01 Jun

Making a Sincere Campaign This Pride Month

by Rocket Social Team

in Advice, Community management, Facebook, Ideas, Marketing, Optimization, Social Media

Pride Month is here – and brands are kickstarting their campaign all over social media. This is one of the best months you should campaign for. It is for a greater cause and it is a fight that everybody should participate in. It’s tike to break the stigma and embrace all genders – whether it is through taking the fight in the streets or in your online marketing campaign.

There are a lot of issues with brands riding on the coattails of a highly-anticipated, month-long event. But one that every online marketer and brand should worry about is SINCERITY.

There’s been a lot of backlash on companies lately in their marketing strategies for Pride Month. While your intentions are pure, you can’t blame the audience if they doubt your gesture. Some would think you’re just trying to gather support for your brand from the LGBTQ community or simply just for clout.

We are all for representation and visibility but we want to make sure your marketing strategies are right on track. Here are some tips and ideas on how to market your brand this Pride Month.

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10 Apr

Blogging Tips for Young Writers

by Rocket Social Team

in Advice, Ideas

We were thinking: we were blogging here for quite a while now. So this #EncourageAYoungWriterDay, we decide to pay it forward and give some blogging tips for all you young writers out there.

One of the best exercises for writing is starting your own blog. Creating a space where you can speak out your mind or write about things you’re most interested in can help you practice and be better in your craft.

However, blogging can be a daunting task especially if you’re just starting. All this information about getting your post noticed or ranking in the search results with the use of Search Engine Optimization (SEO) techniques make you want to take a step back a bit. It’s too technical for a start, and we totally understand that.

Here, we have a few tips for you to start out. Forget about SEO and keywords first. Let’s start with simple blogging tips and habits that can help you improve and build on a niche through writing.

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16 Mar

Games in Snapchat? Snappables Adds Fun to Snapchat

by Rocket Social Team

in Ideas, Innovation, Mobile, Social Media, Trends

Looks like we’re all in it for a surprise from our beloved Snapchat! The social media platform has announced that they might possible launch a new feature soon. Soon enough, we’ll be seeing games in Snapchat.

Yes, you got that right. Games. In. Snapchat.

According to Cheddar, there have been talks that Snapchat is creating a whole new gaming platform inside the application itself. While this is not new for any social media application, Snap Inc. is looking into gaining back (or more) users to the app, and hopefully, additional revenue for the company.

While all of these are still plans at hand, here’s what we know and what we think of this move.

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09 Feb

The Pros and Cons of Facebook’s Messaging Integration

by Rocket Social Team

in Facebook, Ideas, Instagram, Social Media, Trends

messaging-integration

How many messaging apps do you currently have on your phone? Do you feel it is becoming too cumbersome maintaining all those? Don’t you wish messaging integration would be a thing? It would surely solve everything, don’t you think?

During the advent of social messengers, people have been crazy on the platforms they prefer. Some use WhatsApp, Viber, WeChat, etc. Then, social media platforms now allowed users to send private messages to each other. Facebook has one stand-alone in Messenger, while Instagram and Twitter have integrated messaging in their respective applications.

Given a plethora of choices, many people shift from one app to another to communicate to different people for different purposes. Facebook Messenger seems to be the easiest pick since you can now send messages even to people you are not friends with. Other choose Viber to share photos because, as they say, it doesn’t deteriorate the quality and resolution of the photos. And many other reasons for each app.

But as we said, it can be cumbersome to maintain all apps at once. Not only does it eat up storage or memory on your phone, it can draw in confusion when you have to contact people all at once.

Messaging integration seems to be the answer to this. And, luckily, Facebook CEO and Founder Mark Zuckerberg has thought about doing this.

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11 Jan

Security Breach: Enhancing Your Email Security from Online Attacks

by Rocket Social Team

in Advice, Ideas

Is your company’s email security enough to stop breaches? It should be because threats are every especially online.

Others are blatantly obvious like spam pop-ups or those that can easily be detected by your anti-virus. However, there are online threats that aren’t detectable – mostly done by insistent humans (hackers) themselves.

Being vulnerable online could mean all your data and other vital information – including that of your customers – could easily be retrieved by hackers and use these information in treachery.

Just lately, concerns about email security has been challenged with a data breach of email addresses and passwords. Over 773 million emails were compromised and who knows who got it and what they do with all that data!

A company email is very vital; thus, the importance of keeping it secure. Most correspondence from partners and customers go through emails. You also make third-party authorizations and accounts by linking your company email.

Is your company prepared for any form of security breach?

Here are a few tips we could give you to protect your company’s data and enhance your online security.

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05 Jan

‘Storification’ and Other Social Media Marketing Trends in 2019

by Rocket Social Team

in Advice, Ideas, Innovation, Marketing, Social Media, Trends

social media marketing

Improve your social media presence and know the social media marketing trends this 2019.

The new year always calls for a shift in marketing strategies. What worked for your company the previous years may not be as successful as this year. It’s time to stir things up and brew something new to gather more audience and, at the same time, retain your loyal patrons.

Creating a marketing plan for your social media campaigns can be tricky – we bet you’ve proven that as a fact after your past experiences. It’s always a make-or-break kind of deal. You try to mix things up especially on which platforms to invest on, and it might work for others but not for you.

This year, we give you a few tips on how to work on your social media marketing with what could possibly be a trend to your target audience. Some of these may be familiar already, while some might be new.

So, go ahead and get some ideas from us! Weigh in your options and see which among these social media marketing trends of 2019 would work best for your brand and your target audience.

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22 Dec

Save Your Christmas! Last-Minute Gift-Wrapping Ideas from Pinterest

by Rocket Social Team

in Ideas

It’s just a few days before Christmas. Are you feeling the Christmas rush?

We do! I’m sure all your presents are ready for this year’s celebration. But have you wrapped them?

Not yet? Oh no! You’re in a wrapping emergency!

With Christmas getting close, you should have wrapped all your presents by now. But we understand your busy schedule gets in the way, and we’re here to the rescue.

We have browsed through Pinterest for some inspirations. We have carefully chosen some designs whose materials can easily be found in your home.

In this post, we will be teaching you some last-minute Christmas wrapping that can make your gift look extra special. These gift-wrapping techniques are easy to follow and can be done in just a few minutes.

Let’s begin!

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08 Dec

Five Simple but Meaningful DIY Christmas Gift Ideas from Pinterest

by Rocket Social Team

in Ideas

It’s the season to be jolly, fa la la la la la, la la la la!

Yes, Christmas is just around the corner. It is one of the most anticipated seasons of the year. It is well celebrated because it bring families together and everyone gets to spend quality time with them during the holiday season.

But if there’s another thing that people surely look forward to during Christmas season it would be…. the opening of their gifts! We’re sure that everyone is looking forward to opening those presents under the Christmas tree.

The opening of gifts becomes the highlight of the celebration with everyone looking forward to know what they will receive this year.

If you want to make your gift extra special this year, then why don’t you make your own present for your loved ones?

In a world dominated by consumerism, it is always convenient to go to the mall and just choose a ready to give gift to people who matter to you the most.

But don’t you think they deserve better? This year take on the challenge of adding a personal touch to the gifts that you will be giving them.

There can be a lot of DIY or homemade gifts that you can choose from. Pinterest is a good platform to look for inspiration. It has a large collection of different kinds of Christmas DIY gifts can you use as guide to make yours.

In this post, we have selected five of the easiest, simplest but definitely the most meaningful DIY gift ideas for Christmas from Pinterest.

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01 Dec

Take Advantage of your Social Media Accounts this Christmas Season

by Rocket Social Team

in Ideas, Marketing, Social Media

It’s that time of the year again!

With Christmas just around the corner, we’re sure that people have started writing down their Christmas wishlists.

This season is one of the most awaited season for the whole year. It’s a time when we would share a hearty meal with our family and be thankful for all the blessings we received all year round.

As a way of showing gratitude, it has been part of our culture to give gifts to our loved ones during this celebration.

However, this special occasion brings along with it overcrowded places and long queues since everyone will be busy buying gifts. Despite this, many of us brave these places and queues just to make sure that we make our loved ones feel special.

However, with the development of technology, we are now offered an alternative solution. To avoid the holiday rush, more and more people have been turning to online shopping for a hassle-free Christmas gift buying.

With this opportunity, this is your chance to beef up your social media accounts to attract more clients to visit your page and purchase your products.

We have consolidated five simple ideas to give your social media account the Christmas spirit.

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24 Nov

The Hows and Whys of Protecting Your Information Online

by Rocket Social Team

in Advice, Ideas

The current technological advancements have resulted to a migration of different processes and behaviors from traditional to digital.

From traditional advertisements in newspapers, radio and TV, it has now shifted to online digital marketing. From traditional banking transactions, you can now do transactions on your own through your online account.

Communication have also shifted from face to face to digital through different social networking sites.

Despite the convenience modern technology has brought to everyone’s lives, it also brings with it an opportunity for bad guys to take advantage. With everything almost connected to the internet, personal information has become more vulnerable to abuse and deceit.

The bigger problem however, is that people don’t seem to be aware of the consequences of putting their personal information online. In this post, we will discuss some of the dangers of unprotected personal information online and the different ways on how to protect your personal information.

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10 Nov

How to make Instagrammable Posts when Traveling Solo

by Rocket Social Team

in Advice, Ideas, Instagram

Traveling is always something that can produce a lot of instagrammable pictures. New place, new experiences, new posts!

When you travel, you’ll definitely have more posts than what you normally have on regular days. It’s easy to have some instagrammable posts if you are traveling with other people. You can ask them to retake the shots until you’ll have your post worthy shot.

But what is particularly challenging is when you’re traveling alone. Oh no! Does that mean that you’ll only be posting your selfies? Will your travel be one of those times where you wish you had an Instagram boyfriend to take your pictures?

Well, worry no more! Let’s take independence to a whole new level.

Traveling solo? No problem!

Learning to take instragammable pictures when traveling alone is something you can learn and be very good at.

So be worry free and bring back good memories with you because in this post, we will teach you how to create Instagrammable posts when traveling solo:

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12 Oct

Five Tips to Create a Strong Online Presence in Facebook for your Business

by Rocket Social Team

in Facebook, Ideas, Marketing

Business advertising used to be very expensive during the times when popular media platforms were newspaper, radio and television. It was quite impossible for small businesses to publish a business-related advertisement because the rates were not affordable.

But with the advent of the internet and social media, businesses (small or big) are given the chance to promote their products.

One of the most popular and viable platform for business advertising is the social media giant, Facebook. With billions of users around the globe, your audience reach can be limitless (theoretically).

If you’ll take time to observe your Facebook account, you can see your business minded friends are already taking advantage of the platform. For instance, one of your friends might have posted some of her pre-loved clothes for sale or you might be seeing posts of another friend promoting her baked products.

In cases where you’re looking at short term business, Facebook can be very helpful. You sell products and promote it without spending a dime. But if you are looking at a long-term and a more sustainable business, that’s not necessarily the case.

If you want to maximize the potential of Facebook as a marketing tool, then it is a misconception to think that you don’t have to spend money for it.

Let’s take the case of Julia who decided to stop working full time to focus on selling her baked goodies online. She posted pictures of her items in a Facebook Page she newly created for her business. She even set the privacy setting of her posts to public, so it can be easily shared and will be easily viewed.

She didn’t want to spend money, so she invited her immediate family and friends to her business account.

But it is important to ponder on the following questions: Was she able to reach her target audience? Was she able to maximize the potential of Facebook as a marketing platform for her business? How can she set herself apart from other online clothing stores? How can she draw more followers or more clients to her Facebook page?

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06 Oct

Halloween Costume Ideas That Are IG-Worthy

by Rocket Social Team

in Ideas, Instagram, Trends

It’s the first week of October and it only means that Halloween is just around the corner!

So, are you ready for another spooky treat? Have you decided what character are you going to be this year? And have you imagined what make up are you gonna put on?

If your answer is NO, worry no more! This post will help you gear up for another chilliiiiiing Halloween.

We have outlined some costume ideas that you can choose from and some make up tips that you can use to compliment your costume.

You still have a few weeks so let’s get started!

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personnel branding

21 Jul

The Basics of Personal Branding

by Rocket Social Team

in Advice, Ideas, Marketing

How do you stand out in the internet when it’s full of clutter? Do you think your online identity will be just a disposable waste? Do you think it would be easily overlooked like many others?

The internet is filled with information, including information of different talented and able individuals who left their mark in the industry. Young or old, novice or experienced, it’s all there. You may think that the competition is stiff. So, how can you compete with all the impressive profiles online?

Creating your personal brand may seem daunting, but it shouldn’t be something you should think as impossible. It is highly possible if you use the right tools and if you drive your content towards success. There may be no fast and easy way but the journey but we can give you a few tips on how to start.

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06 Jan

New Year, New Trends for Social Media

by Rocket Social Team

in Ideas, Marketing, Non classé, Social Media, Trends

It is the new year! And with the new year comes new trends in online marketing.

Most online marketing websites would suggest optimizing your social media accounts. And why not? Every platform is now a big thing in online marketing.

Instagram has grown and has become one of the most influential platforms to many users especially to generations X and Z.

Facebook is still in since most mobile users are on Facebook.

While Twitter has set a decline, LinkedIn is skyrocketing lately.

With this info in mind, what should you do for your online marketing efforts this 2018? Brace yourself for the new year and map out your social media marketing plan with these tips in mind.

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