Ideas

international podcast day

It’s International Podcast Day and we’ll give you a bunch of tips about this marketing effort that only a few brands follow. Most brands won’t really go into creating podcasts for marketing. Aside from it is complicated to produce one, there’s no sure way to capture the audience.

It is understandable why brands don’t go for podcasts. Social media marketing is easier and better, right? But this doesn’t mean that you shouldn’t give it a try. Sometimes, trying something new and going outside of the box would help you in your marketing efforts.

So, how do you dive into the new world of podcasting?

Here, we give you some beginner’s tips on how you can create a podcast that is engaging to your target audience.

international literacy day

Being literate at one thing (or in general) is what sets apart those who simply immerse themselves and those who really understand the dangers and other possibilities. This goes the same with social media. With the advancement of technology, it is easier to get oneself drowned into the online world without getting to know the ins and outs of technology. That’s why this International Literacy Day, we want to focus on Social Media Literacy to help out netizens out there to be better social media users.

There are so many dangers in the social media world these days. One of the biggest issues we have is privacy. There’s always feeling that we are being watched and that our data will always be compromised. We can’t blame you for feeling that way, though. Through the years, there have been various data breaches especially on social media.

Another issue is on the spread of fake news. It is easy to replicate websites these days. Some of them can easily fool us for being real. And because of that, we fall prey into spreading them as if they’re real and legit news.

Social media bullying is another problem that seems to plague users online. We speak out our minds on issues but others just argue and dumbing you down by attacking you personally. It is never safe to converse or interact with people online.

These are just a few social media issues we’re facing right now. So, how do we make ourselves literate about these issues? How can we not fall victims with these predator-like problems?

To celebrate International Literacy Day, here are a few tips that might help you be more literate social media users.

student productivity apps

The student of today are so into technology. It’s like they can’t live without their gadgets especially their mobile phones. But while a student like you can get too many distractions from your mobile phones (social media, games, streaming, etc.), why not try to download productivity apps that can help you with your studies?

Your phone doesn’t have to be all about the fun. It’s also a powerful tool that can help you ease your work load. We gathered some of the best productivity apps that you could download to help you focus and organize your tasks to accomplish for school. We categorized them by functionality so you can choose one of each that suits you best.

national selfie day

It’s National Selfie Day! And we celebrate the new technology art that is taking a selfie!

Kidding aside, we know that some people really struggle in taking selfies. Let’s admit it – we don’t have the same perfect angles as our favorite celebrities and bloggers on Instagram. We have different face shapes and angles, don’t always have the perfect lighting, and different phone camera qualities.

However, taking a selfie – like anything else we do – can be perfected through practice and a few tips on how to do it. So this National Selfie Day, we serve you some tips on looking great on that next selfie you take.

SEO rankings could be daunting especially the beginners. It’s too technical of a path to take when all you wanted was to put up a website for your products or services. But to be more competitive to other brands, you must know how to optimize your website.

Search Engine Optimization or SEO, according to Search Engine Land, is “the process of getting (website) traffic from free, organic, or natural search results on search engines. Getting organic traffic on your website is a tall order, but it’s not impossible. With the proper techniques and practice, you’ll soon drive traffic to your site.

However, for beginners, you can just take things slow. Do the little things that you can start doing and up your game once you get the hang of it and go apply more complex SEO techniques.

Here are some SEO ranking tips for beginners like you who wants to drive traffic to your website organically.

It is but natural that one seeks growth in his career. This doesn’t always mean a promotion or a higher pay. Career growth could also be, and most importantly, your growth in skills on your chosen career. Hence, the importance of career development programs in every company. It is the same thing for online marketers. You too, can grow as an online marketer if you want to. Wanting to grow and learn more always stems from the desire to.

Online marketers should have that same drive as any professional. The will to grow and learn more should always be there – or even more. The very fact that online marketers depend much on the growing technology, there’s always the need to update knowledge and skills that come with the profession.

Here, we give you some suggestions to help you up your game in the online marketing industry.

tiktok marketing

The social media industry has always been challenging when it comes to online marketing. There’s always something new that comes up and you’re never so sure if you want to spend time and effort in investing marketing forces there. Something comes up and dies down most of the time, right? And what’s left in the end are your usual staples: Facebook, Twitter, and Instagram.

When a new social media platform called TikTok came out, you might have asked: should I consider this for an online marketing effort? TikTok is a short video social media platform. Yes, just like what Vine was.

When Vine officially signed off, people are looking for that short video format that they all love. Funny, witty, 6-second videos drove people’s creativity at a whole new different level. Somebody just needed to step in, and TikTok came to the rescue.

However, the entry of this new social media platform has now sparked debates in the online marketing world. Some online marketers are now considering what they call as TikTok marketing. But would this be worth it in the long run? Would it be there for the long haul? Or would it just disappear like all the others?

Let’s get to know TikTok and see why people are so crazed about it, and why it is confusing online marketing efforts recently.

 

Bullies – they are everywhere. They never contribute a lot of good to the society and, most especially, the person they are targeting as well. Not putting a proper context on a single post can lead to people’s misunderstanding; thus, igniting harmful judgments. This still happens even if the post was of good intent.
 
Last week, a news report came out of a man who started a hate campaign against a Kerala student who was selling fish to make ends meet. Noorudeen Sheikh initially took photos of Hanan Hamid selling fish after her classes in college. He, then, broadcasted through Facebook live that Hamid is a fake after seeing her with superstar Mohanlal. Hamid said that she was working as a junior artiste in a film (aside from selling fish) to help pay medical bills for her ailing mother.
 
Sheikh’s accusations ignited negative comments about Hamid. They believed in the presumption that she was pretentious to get sympathy. Worse, they said all those without knowing the truth. Their judgments were based solely on Sheikh’s account.
 
This issue could have been avoided. The intervention of the police and the government helped a lot in minimizing harm towards Hamid. If not, she could have been attacked further. But why do we need to go through this measures? How damaging is social media bullying?