Ideas

tiktok marketing

The social media industry has always been challenging when it comes to online marketing. There’s always something new that comes up and you’re never so sure if you want to spend time and effort in investing marketing forces there. Something comes up and dies down most of the time, right? And what’s left in the end are your usual staples: Facebook, Twitter, and Instagram.

When a new social media platform called TikTok came out, you might have asked: should I consider this for an online marketing effort? TikTok is a short video social media platform. Yes, just like what Vine was.

When Vine officially signed off, people are looking for that short video format that they all love. Funny, witty, 6-second videos drove people’s creativity at a whole new different level. Somebody just needed to step in, and TikTok came to the rescue.

However, the entry of this new social media platform has now sparked debates in the online marketing world. Some online marketers are now considering what they call as TikTok marketing. But would this be worth it in the long run? Would it be there for the long haul? Or would it just disappear like all the others?

Let’s get to know TikTok and see why people are so crazed about it, and why it is confusing online marketing efforts recently.

 

Bullies – they are everywhere. They never contribute a lot of good to the society and, most especially, the person they are targeting as well. Not putting a proper context on a single post can lead to people’s misunderstanding; thus, igniting harmful judgments. This still happens even if the post was of good intent.
 
Last week, a news report came out of a man who started a hate campaign against a Kerala student who was selling fish to make ends meet. Noorudeen Sheikh initially took photos of Hanan Hamid selling fish after her classes in college. He, then, broadcasted through Facebook live that Hamid is a fake after seeing her with superstar Mohanlal. Hamid said that she was working as a junior artiste in a film (aside from selling fish) to help pay medical bills for her ailing mother.
 
Sheikh’s accusations ignited negative comments about Hamid. They believed in the presumption that she was pretentious to get sympathy. Worse, they said all those without knowing the truth. Their judgments were based solely on Sheikh’s account.
 
This issue could have been avoided. The intervention of the police and the government helped a lot in minimizing harm towards Hamid. If not, she could have been attacked further. But why do we need to go through this measures? How damaging is social media bullying?