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Business advertising used to be very expensive during the times when popular media platforms were newspaper, radio and television. It was quite impossible for small businesses to publish a business-related advertisement because the rates were not affordable.

But with the advent of the internet and social media, businesses (small or big) are given the chance to promote their products.

One of the most popular and viable platform for business advertising is the social media giant, Facebook. With billions of users around the globe, your audience reach can be limitless (theoretically).

If you’ll take time to observe your Facebook account, you can see your business minded friends are already taking advantage of the platform. For instance, one of your friends might have posted some of her pre-loved clothes for sale or you might be seeing posts of another friend promoting her baked products.

In cases where you’re looking at short term business, Facebook can be very helpful. You sell products and promote it without spending a dime. But if you are looking at a long-term and a more sustainable business, that’s not necessarily the case.

If you want to maximize the potential of Facebook as a marketing tool, then it is a misconception to think that you don’t have to spend money for it.

Let’s take the case of Julia who decided to stop working full time to focus on selling her baked goodies online. She posted pictures of her items in a Facebook Page she newly created for her business. She even set the privacy setting of her posts to public, so it can be easily shared and will be easily viewed.

She didn’t want to spend money, so she invited her immediate family and friends to her business account.

But it is important to ponder on the following questions: Was she able to reach her target audience? Was she able to maximize the potential of Facebook as a marketing platform for her business? How can she set herself apart from other online clothing stores? How can she draw more followers or more clients to her Facebook page?

It’s the first week of October and it only means that Halloween is just around the corner!

So, are you ready for another spooky treat? Have you decided what character are you going to be this year? And have you imagined what make up are you gonna put on?

If your answer is NO, worry no more! This post will help you gear up for another chilliiiiiing Halloween.

We have outlined some costume ideas that you can choose from and some make up tips that you can use to compliment your costume.

You still have a few weeks so let’s get started!

 

Bullies – they are everywhere. They never contribute a lot of good to the society and, most especially, the person they are targeting as well. Not putting a proper context on a single post can lead to people’s misunderstanding; thus, igniting harmful judgments. This still happens even if the post was of good intent.
 
Last week, a news report came out of a man who started a hate campaign against a Kerala student who was selling fish to make ends meet. Noorudeen Sheikh initially took photos of Hanan Hamid selling fish after her classes in college. He, then, broadcasted through Facebook live that Hamid is a fake after seeing her with superstar Mohanlal. Hamid said that she was working as a junior artiste in a film (aside from selling fish) to help pay medical bills for her ailing mother.
 
Sheikh’s accusations ignited negative comments about Hamid. They believed in the presumption that she was pretentious to get sympathy. Worse, they said all those without knowing the truth. Their judgments were based solely on Sheikh’s account.
 
This issue could have been avoided. The intervention of the police and the government helped a lot in minimizing harm towards Hamid. If not, she could have been attacked further. But why do we need to go through this measures? How damaging is social media bullying?
 

personnel branding

How do you stand out in the internet when it’s full of clutter? Do you think your online identity will be just a disposable waste? Do you think it would be easily overlooked like many others?
 
The internet is filled with information, including information of different talented and able individuals who left their mark in the industry. Young or old, novice or experienced, it’s all there. You may think that the competition is stiff. So, how can you compete with all the impressive profiles online?
 
Creating your personal brand may seem daunting, but it shouldn’t be something you should think as impossible. It is highly possible if you use the right tools and if you drive your content towards success. There may be no fast and easy way but the journey but we can give you a few tips on how to start.
 

instagram growth service

 

Have you reached that point where social media is just too much for you?
 
We believe everyone has or have been or will eventually go through this phase. With millions and billions of people online (plus the dummy or bot accounts), social media is bombarded with content. No amount of filters would work. However you find a way to avoid people or content, it will somehow find its way into your timeline.
 
Plus, (and let’s admit it) there’s a lot of negativity online, too. Going through your feed is just one stressful task. You need to de-stress. Or better yet, detoxify.
 
If you’re not sure how to do it, we’ll give you a bit of a guide to follow.
 

 

The past week must have been a busy week in the Facebook HQ. After all, any news on data and privacy breach on the biggest social media platform is a huge blow. With billions of users and their respective data, a single entity to get hold of it is like enjoying an all-you-can-eat-buffet for free.
 
Just to give you a background, Cambridge Analytica and a certain Aleksandr Kogan used an app to gather millions of data from users in 2013. Two years after, their app brought attention to Facebook and the social media giant asked Kogan and Cambridge Analytica a certification that all the data were already deleted.
 
Fast forward to 2018, it seems like the data were not deleted after all. Even worse, the data were sold. To what intents and purposes, we don’t really know for sure. Even Facebook can’t trace all that.
 
In a public apology posted by Facebook CEO Mark Zuckerberg, he mentioned the series of events that led to this breach. He also mentioned that they’ll go over through the rest of the apps, check how much user data they’re getting, and what they could do to improve on this especially with data issues at hand.