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24 Nov

The Hows and Whys of Protecting Your Information Online

by Rocket Social Team
in Advice, Ideas
Comments

The current technological advancements have resulted to a migration of different processes and behaviors from traditional to digital.

From traditional advertisements in newspapers, radio and TV, it has now shifted to online digital marketing. From traditional banking transactions, you can now do transactions on your own through your online account.

Communication have also shifted from face to face to digital through different social networking sites.

Despite the convenience modern technology has brought to everyone’s lives, it also brings with it an opportunity for bad guys to take advantage. With everything almost connected to the internet, personal information has become more vulnerable to abuse and deceit.

The bigger problem however, is that people don’t seem to be aware of the consequences of putting their personal information online. In this post, we will discuss some of the dangers of unprotected personal information online and the different ways on how to protect your personal information.

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18 Nov

How to Prepare your Business for the Voice Search Revolution

by Rocket Social Team
in Advice, Innovation, Marketing
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Technology has developed rapidly over the past years. From buying bulks of encyclopedia to get the information you need, technology made it possible to get your answers with just a few clicks.

However, development did not stop there because we are now witnessing a rise of yet another technological revolution – the voice search. If you think that getting answers with just a few clicks is fast enough, something made it better. With voice search, you can now get your answers without using your hands.

Each year, more and more people are getting comfortable using voice search. Voice search might have been unimaginable in the past because doing it might make you appear like you are talking to yourself. And talking to yourself has an attached stigma which is that of a mental health problem.

That’s not the case anymore. According to the recent statistics, more and more people are now using voice search especially with the convenience of AI powered virtual assistants like Siri, Alexa, Cortana and many more.

Therefore, it is important to ask: How will this new technological development affect your business?

In this post, we will outline the things that you need to know about voice search: from the statistics on the use of virtual assistants to understanding the characteristics of voice search and the different SEO strategies you can use to fare through the voice search revolution.

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10 Nov

How to make Instagrammable Posts when Traveling Solo

by Rocket Social Team
in Advice, Ideas, Instagram
Comments

Traveling is always something that can produce a lot of instagrammable pictures. New place, new experiences, new posts!

When you travel, you’ll definitely have more posts than what you normally have on regular days. It’s easy to have some instagrammable posts if you are traveling with other people. You can ask them to retake the shots until you’ll have your post worthy shot.

But what is particularly challenging is when you’re traveling alone. Oh no! Does that mean that you’ll only be posting your selfies? Will your travel be one of those times where you wish you had an Instagram boyfriend to take your pictures?

Well, worry no more! Let’s take independence to a whole new level.

Traveling solo? No problem!

Learning to take instragammable pictures when traveling alone is something you can learn and be very good at.

So be worry free and bring back good memories with you because in this post, we will teach you how to create Instagrammable posts when traveling solo:

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03 Nov

How to make Thanksgiving Meaningful for Your Business Through Social Media

by Rocket Social Team
in Ideas, Social Media
Comments

There a lot of things to be thankful for. But do we say thank you enough?

Thanksgiving is just a few weeks away. It reminds us of all the things we should be thankful for. For businesses, it is an opportunity to express gratitude to all the people who have been vital to its success.

In this post, we will be talking about how to make Thanksgiving truly meaningful for your business by saying thank you to everyone who contributed to its success through social media.

Saying “Thank You” is not a difficult thing to do and yet we don’t practice it often.

A simple “Thank You” can lighten up someone’s day. These two words can easily boost someone’s morale and it can motivate them further because you made them feel appreciated. This is what Thanksgiving is trying to remind us every time we celebrate the occasion.

Thank You might just be two words, but these two words are truly powerful.

In business, practicing gratitude can come a long way. Now it’s time to reflect, how often do you say thank you to people who have helped you with your business? We sure hope the answer is “very often.”

But in case your answer is a bit unfavorable, then it’s never too late.

This Thanksgiving don’t forget to say, “Thank you!” to everyone who contributed to the success of your business. And a better way to do that is through social media. It’s time to tell the whole world how much you appreciate these people.

Here’s how you can say thank you to those people and make Thanksgiving meaningful for your business through social media.

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12 Oct

Five Tips to Create a Strong Online Presence in Facebook for your Business

by Rocket Social Team
in Facebook, Ideas, Marketing
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Business advertising used to be very expensive during the times when popular media platforms were newspaper, radio and television. It was quite impossible for small businesses to publish a business-related advertisement because the rates were not affordable.

But with the advent of the internet and social media, businesses (small or big) are given the chance to promote their products.

One of the most popular and viable platform for business advertising is the social media giant, Facebook. With billions of users around the globe, your audience reach can be limitless (theoretically).

If you’ll take time to observe your Facebook account, you can see your business minded friends are already taking advantage of the platform. For instance, one of your friends might have posted some of her pre-loved clothes for sale or you might be seeing posts of another friend promoting her baked products.

In cases where you’re looking at short term business, Facebook can be very helpful. You sell products and promote it without spending a dime. But if you are looking at a long-term and a more sustainable business, that’s not necessarily the case.

If you want to maximize the potential of Facebook as a marketing tool, then it is a misconception to think that you don’t have to spend money for it.

Let’s take the case of Julia who decided to stop working full time to focus on selling her baked goodies online. She posted pictures of her items in a Facebook Page she newly created for her business. She even set the privacy setting of her posts to public, so it can be easily shared and will be easily viewed.

She didn’t want to spend money, so she invited her immediate family and friends to her business account.

But it is important to ponder on the following questions: Was she able to reach her target audience? Was she able to maximize the potential of Facebook as a marketing platform for her business? How can she set herself apart from other online clothing stores? How can she draw more followers or more clients to her Facebook page?

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06 Oct

Halloween Costume Ideas That Are IG-Worthy

by Rocket Social Team
in Ideas, Instagram, Trends
Comments

It’s the first week of October and it only means that Halloween is just around the corner!

So, are you ready for another spooky treat? Have you decided what character are you going to be this year? And have you imagined what make up are you gonna put on?

If your answer is NO, worry no more! This post will help you gear up for another chilliiiiiing Halloween.

We have outlined some costume ideas that you can choose from and some make up tips that you can use to compliment your costume.

You still have a few weeks so let’s get started!

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