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26 Jan

Facebook Stories is Adding a Call-to-Action Button Soon

in Facebook, Marketing, Optimization, Social Media

Call-to-Action straight in your Facebook Stories? Yes, that’s a possibility now.

Facebook is trying to brew up something new for Facebook Pages out there, especially those who love to use Stories as part of their online marketing strategy. They are currently testing a call-to-action feature right straight in your business’ stories.

Currently, pages are only allowed to post Stories like everyone else – a simple promotion photo or short video. But soon enough, businesses can now push their customers to act (or react) to their advertisements right away. Through call-to-action buttons, online marketers and various businesses can now make their Stories more than just a display of promotional creativity.

This feature is something that advertising or marketing are looking for. Something that would boost the purpose of a Facebook Story. Not only does this change the game in online marketing, but it pose a new and exciting challenge in Story production.

First, let’s get to know what are the available call-to-action functions for now. Next, we’ll discuss how you can maximize these functions to help you boost your online marketing efforts.

11 Jan

Security Breach: Enhancing Your Email Security from Online Attacks

by Rocket Social Team

in Advice, Ideas

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Is your company’s email security enough to stop breaches? It should be because threats are every especially online.

Others are blatantly obvious like spam pop-ups or those that can easily be detected by your anti-virus. However, there are online threats that aren’t detectable – mostly done by insistent humans (hackers) themselves.

Being vulnerable online could mean all your data and other vital information – including that of your customers – could easily be retrieved by hackers and use these information in treachery.

Just lately, concerns about email security has been challenged with a data breach of email addresses and passwords. Over 773 million emails were compromised and who knows who got it and what they do with all that data!

A company email is very vital; thus, the importance of keeping it secure. Most correspondence from partners and customers go through emails. You also make third-party authorizations and accounts by linking your company email.

Is your company prepared for any form of security breach?

Here are a few tips we could give you to protect your company’s data and enhance your online security.

05 Jan

‘Storification’ and Other Social Media Marketing Trends in 2019

by Rocket Social Team

in Advice, Ideas, Innovation, Marketing, Social Media, Trends

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Improve your social media presence and know the social media marketing trends this 2019.

The new year always calls for a shift in marketing strategies. What worked for your company the previous years may not be as successful as this year. It’s time to stir things up and brew something new to gather more audience and, at the same time, retain your loyal patrons.

Creating a marketing plan for your social media campaigns can be tricky – we bet you’ve proven that as a fact after your past experiences. It’s always a make-or-break kind of deal. You try to mix things up especially on which platforms to invest on, and it might work for others but not for you.

This year, we give you a few tips on how to work on your social media marketing with what could possibly be a trend to your target audience. Some of these may be familiar already, while some might be new.

So, go ahead and get some ideas from us! Weigh in your options and see which among these social media marketing trends of 2019 would work best for your brand and your target audience.

22 Dec

Save Your Christmas! Last-Minute Gift-Wrapping Ideas from Pinterest

by Rocket Social Team

in Ideas

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It’s just a few days before Christmas. Are you feeling the Christmas rush?

We do! I’m sure all your presents are ready for this year’s celebration. But have you wrapped them?

Not yet? Oh no! You’re in a wrapping emergency!

With Christmas getting close, you should have wrapped all your presents by now. But we understand your busy schedule gets in the way, and we’re here to the rescue.

We have browsed through Pinterest for some inspirations. We have carefully chosen some designs whose materials can easily be found in your home.

In this post, we will be teaching you some last-minute Christmas wrapping that can make your gift look extra special. These gift-wrapping techniques are easy to follow and can be done in just a few minutes.

Let’s begin!

08 Dec

Five Simple but Meaningful DIY Christmas Gift Ideas from Pinterest

by Rocket Social Team

in Ideas

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It’s the season to be jolly, fa la la la la la, la la la la!

Yes, Christmas is just around the corner. It is one of the most anticipated seasons of the year. It is well celebrated because it bring families together and everyone gets to spend quality time with them during the holiday season.

But if there’s another thing that people surely look forward to during Christmas season it would be…. the opening of their gifts! We’re sure that everyone is looking forward to opening those presents under the Christmas tree.

The opening of gifts becomes the highlight of the celebration with everyone looking forward to know what they will receive this year.

If you want to make your gift extra special this year, then why don’t you make your own present for your loved ones?

In a world dominated by consumerism, it is always convenient to go to the mall and just choose a ready to give gift to people who matter to you the most.

But don’t you think they deserve better? This year take on the challenge of adding a personal touch to the gifts that you will be giving them.

There can be a lot of DIY or homemade gifts that you can choose from. Pinterest is a good platform to look for inspiration. It has a large collection of different kinds of Christmas DIY gifts can you use as guide to make yours.

In this post, we have selected five of the easiest, simplest but definitely the most meaningful DIY gift ideas for Christmas from Pinterest.