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know your customers

Are you seeing a decline on your sales? Are you blaming your marketing strategies on it? Maybe it’s just not working for you anymore. And since it’s Know Your Customers Day, we’ll break down some practices that you might want to do so you’ll know them better.

Some might be the obvious things to do (like doing a survey, for example) but there might be other ways you need to explore.

One thing you should keep in mind in trying to know your customers is that their preferences always change. A marketing strategy might have worked so well for you last year, but it doesn’t mean that they’d love to see that again this years. Or you might be serving them the same thing every year that they start to get tired of it.

So what should you do so as not to burn out your audience? Let’s run down a few suggestions from the traditional and usual, to something new and fresh.

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world teachers day

It’s World Teachers Day and one of the best ways to celebrate this day is to give gratitude and pay homage to our beloved educators who molded us into the persons that we’ve become one way or another.

Teachers can be considered as unsung heroes. Some toil and work hard just to prepare for the class the next day. When you handle too many classes, preparation can get very exhausting.

Aside from academics, we also have teachers or coaches from extra curricular activities or sports teams. They don’t only make sure that we execute well but also of our growth and learning.

And whether they are teachers in the classroom or inside the court, we know that they teach us far more than just inside the school. We call them life mentors as well. For they also teach us the ways in life and the values we need to be better in the future. Hardwork, dedication, passion, commitment, and so much more.

So this World Teachers Day, let’s look into some ideas on how we can pay tribute and show our gratitude to our second-parents, our mentors, our teachers.

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international podcast day

It’s International Podcast Day and we’ll give you a bunch of tips about this marketing effort that only a few brands follow. Most brands won’t really go into creating podcasts for marketing. Aside from it is complicated to produce one, there’s no sure way to capture the audience.

It is understandable why brands don’t go for podcasts. Social media marketing is easier and better, right? But this doesn’t mean that you shouldn’t give it a try. Sometimes, trying something new and going outside of the box would help you in your marketing efforts.

So, how do you dive into the new world of podcasting?

Here, we give you some beginner’s tips on how you can create a podcast that is engaging to your target audience.

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international literacy day

Being literate at one thing (or in general) is what sets apart those who simply immerse themselves and those who really understand the dangers and other possibilities. This goes the same with social media. With the advancement of technology, it is easier to get oneself drowned into the online world without getting to know the ins and outs of technology. That’s why this International Literacy Day, we want to focus on Social Media Literacy to help out netizens out there to be better social media users.

There are so many dangers in the social media world these days. One of the biggest issues we have is privacy. There’s always feeling that we are being watched and that our data will always be compromised. We can’t blame you for feeling that way, though. Through the years, there have been various data breaches especially on social media.

Another issue is on the spread of fake news. It is easy to replicate websites these days. Some of them can easily fool us for being real. And because of that, we fall prey into spreading them as if they’re real and legit news.

Social media bullying is another problem that seems to plague users online. We speak out our minds on issues but others just argue and dumbing you down by attacking you personally. It is never safe to converse or interact with people online.

These are just a few social media issues we’re facing right now. So, how do we make ourselves literate about these issues? How can we not fall victims with these predator-like problems?

To celebrate International Literacy Day, here are a few tips that might help you be more literate social media users.

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