Find the best Sales Funnel software for your needs and outrank your competitors.
When it comes to digital marketing, sales funnels play a crucial role. Regardless of the size of your business, a carefully orchestrated sales funnel can be the difference between success and eventual failure. But what exactly is a sales funnel? What are the various stages of a sales funnel? And why is sales marketing software vital to the long-term success of your business?
What is a Sales Funnel?
Picture an actual funnel – the top end is quite wide, creating a bigger catchment area for whatever substance you’re going to pour in.
But by the time this substance reaches the bottom of the funnel, it has tapered down to a very specific location.
The funnel helps guide the substance towards the desired result. The same is true of a sales funnel. It’s a process which is designed to catch the attention of a wide prospective audience and then gradually guide them towards the desired result: making a purchase.
Consider for a moment the last time you purchased something online.
Did you discover the website, find the product and then make a purchase there and then? Statistically, this is unlikely. For most shoppers, the process from discovery to purchase takes time and is often guided by additional interactions.
Perhaps, after browsing for a while, you joined a mailing list or started following them on social media. You received periodic updates that told you more about the business, followed links to positive customer reviews and were notified of upcoming sales.
Only after a multi-level relationship had been established did you decide to move ahead with the purchase. If this is what happened, then congratulations! Without you ever being aware of it, you completed a journey through a sales funnel.
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What Are the Various Stages of a Sales Funnel?
A sales funnel is designed to, overall, attract the attention of a potential customer and then solve their problem. But this is completed via a specific set of steps:
- Awareness: People need to be aware that your business exists before they can buy from you. So, the first (widest-reaching) stage of the sales funnel is building awareness. This can be achieved through social media marketing, informative blogs that link back to your website or through a paid service like Google AdWords. But no matter how you’ve managed to attract these prospective buyers to your website, you then need to engage with them. You could promote a free download, encourage them to signup for a special promotion or subscribe for regular updates on a product or service. Your goal is to obtain an email address so that you can still contact them even after they’ve left your website.
- Interest: Now that you have a means of contacting your prospective buyers you need to pique their interest. Often this will be achieved through a carefully orchestrated sequence of emails that will establish credibility for your business. For example, after an initial “welcome” email, you can start to tell them a little bit about your brand story – how the business began, what was the motivation, the inspiration, the obstacles that had to be overcome. Your prospects become interested; without them realising it, they’ve become invested in your story. Perhaps they even identify with you a little. You’ve established a connection.
- Decision: Now that you’ve achieved this connection, you need to move your prospects down to the next stage of the funnel – actually making a decision. This isn’t always easy, as it requires motivation (and people can be notoriously unmotivated when it comes to making decisions). Motivation can be achieved using a range of methods, but a great way to get started is by providing examples of excellent customer reviews and testimonials. Positive testimonials add value to your product – people start to want what you offer because other people already have it and love it. Another motivator is the scarcity of a product, which is inferred by “limited time only free shipping” or “while stocks last” sale prices.
- Action: By the time you’ve reached the last stage of the sales funnel (where an actual purchase is made) you’ll have significantly fewer prospects than you had back at the beginning. This is natural and expected, and it’s where sales funnel metrics become really useful. Knowing how many people entered your funnel initially (how many people you attracted to your website in the awareness stage) and how many completed the journey through to purchase is valuable information. It will enable you to see what strategies are working and will help you to scale your advertising for ongoing sustainable growth.
Why You Need Sales Funnel Software
You may have already recognised the value of having a sales funnel, but perhaps you’re still wondering if it’s worth investing in sales funnel software.
While it is technically possible to create your own sales funnel from scratch, using specialised software is the much better option, for the following five reasons:
- Your existing website isn’t designed to be a sales funnel, so it won’t be able to achieve the same results that specialised sales funnel software could.
- If you want to build a sales funnel yourself then you either need to know how to do extensive coding, or you need to pay someone else to do it. Sales funnel software was designed to eliminate the need for coding.
- Standard website metrics are quite limited, whereas sales funnel software has been designed to accurately track a wide range of metrics that will help you boost sales.
- Creating a sales funnel from scratch is expensive, as you have to employ branding experts, designers and software coders. So, sales funnel software can save you significant sums of money.
- Templates play a huge role in effective sales funnels, but they can be extremely time-consuming to create. Sales funnel software will include expertly designed templates that can be set-up simply and efficiently for immediate use.