If you want to analyse a bit deeper your Instagram audience, you will have to use some third party tools that will give you some precious data. We tested the different tools and here is our ranking.


(892 Reviews)

Pay as you Go model

Custom Subdomain

White Labeled Reports

Audience quality score

Audience quality analytics

Engagement analytics

Demography and language insights

Estimated post price

No Content Management

40% off With Rocket Social

First Report is Free

Pay as you GO


(8760 Reviews)

Most engaging posts

Gained and lost of Followers

Schedule your Posts

Hashtag Tracking

Community Stats

Competitor Benchmark

Instagram Stories Analytics

Manage Your Content

We didn't find any Cons for Iconosquare

Free Trial – No Credit Card Required

Price Range : 0$ – 99$


(3835 Reviews)

Competitor Analysis

Analytics overview

Ready to use templates for reports

Detailed insights on each of your post

Schedule weekly/monthly report exports

No multi-user

Free Trial – No Credit Card Required


(1832 Reviews)

Works with almost every plateforms

Give you access to courses

Schedule your Posts

Available on iOS & Android

Massive library of Apps

Very Expensive for several users

The Dashboard is confusing

Free Trial – No Credit Card Required


(2754 Reviews)

Combin pairs you with an account manager

Schedule your Posts

Growth Features

No Chat support

Free Trial – No Credit Card Required

Price Range : 0$ – 99$


(754 Reviews)

Compare performance with competitors

Multi-profile comparison

Report and share data

Track Stories analytics

Uncover hashtags analysis

No Chat support

Free Trial – No Credit Card Required

Price Range : 0$ – 149$

Best Instagram analytics tools : A great way to outperform your competition


For many companies, Instagram analytics tools are the most important ones on their social media strategies. Getting advanced insights and benchmarks allow them to take smart decisions and knowing their strengths and weaknesses.

Not only Instagram analytics tools help you to get stats about your followers evolution, but it also provides useful insights about each and every posts you publish on instagram. This way you can compare your results with your main competitors.

Using Instagram analytics tools may also help you to know exactly how your competitors are reaching their goals on instagram. How often do they post ? Are they using influencers ? Do they promote posts ? Who is composed by their audiences ?

Once you know everything you need to know you can start to apply the perfect instagram strategy. Publish tailored content that match perfectly with your audience. 

Some of the best instagram analytics tools also help to analyze the feeling of your campaigns. This way you can adjust them more efficiently. It’s not just they clicked or they didn’t click. But some tools can tell you how your audience feels about campaign through criterias like “positive” “negative” “neutral” etc…

Using the best instagram analytics tools can really make a huge difference in your social media strategy and can literally turn your business from Zero to Hero. It an amazing way to copy the leader’s social media strategy and apply it to your business and start getting amazing results.